Podcast
Questions and Answers
According to the 'Computers Are Social Actors' research paradigm, what is the effect of using humanlike characters in designing machines and computers?
According to the 'Computers Are Social Actors' research paradigm, what is the effect of using humanlike characters in designing machines and computers?
- It enhances consumer trust in algorithmic decision-making
- It increases perceived eeriness of AI advertising
- It improves consumer appreciation of AI-created advertisements (correct)
- It reduces the uncanny valley of mind
What is the primary reason for the 'uncanny valley of mind' phenomenon?
What is the primary reason for the 'uncanny valley of mind' phenomenon?
- The overlap between human and machine abilities
- The lack of human likeness in machines
- The categorical perception of 'human' and 'nonhuman' in human minds
- The violation of mental categories in human minds (correct)
What is the effect of perceived objectivity of advertisement creation on machine heuristic?
What is the effect of perceived objectivity of advertisement creation on machine heuristic?
- It has a negative influence
- It depends on the type of advertisement
- It has no influence
- It has a positive influence (correct)
What is the primary influence of AI human likeness on consumer attitudes?
What is the primary influence of AI human likeness on consumer attitudes?
What is the theoretical framework that explains the uncanniness of technology?
What is the theoretical framework that explains the uncanniness of technology?
What percentage of the respondents were male?
What percentage of the respondents were male?
How many items were used to measure appreciation of AI-created advertisements?
How many items were used to measure appreciation of AI-created advertisements?
The Perceived Objectivity of Advertisement Creation scale has only two items.
The Perceived Objectivity of Advertisement Creation scale has only two items.
The Machine Heuristic scale measures the perceived accuracy of AI-created advertisements.
The Machine Heuristic scale measures the perceived accuracy of AI-created advertisements.
The Perceived AI Human Likeness scale has six items.
The Perceived AI Human Likeness scale has six items.
The Perceived Eeriness of AI Advertising scale is not mentioned in the provided text.
The Perceived Eeriness of AI Advertising scale is not mentioned in the provided text.
The Construct Reliability and Validity table shows the loading values for each item.
The Construct Reliability and Validity table shows the loading values for each item.
