How well do you know YouTube's Revenue

YouTube's Revenue, Partnerships, Policies, and Controversies

• Prior to 2020, Google did not disclose detailed figures for YouTube's running costs, and YouTube's revenues in 2007 were considered insignificant.
• In 2019, YouTube made $15.1 billion in ad revenue and accounted for nearly 10% of Alphabet's total revenue.
• YouTube has entered into marketing and advertising partnerships with NBC, BBC, MGM, Lions Gate Entertainment, and CBS.
• YouTube launched an online film rentals service in 2010, offering over 6,000 films, but it is only available to users in the US, Canada, and the UK.
• YouTube policies restrict certain forms of content from being monetized with advertising, including violent, sexual, and controversial subjects.
• In 2013, YouTube introduced the Partner Program (YPP), allowing the uploader of a video to share the revenue produced by advertising on the site, with YouTube taking 45% of the advertising revenue from videos in the program.
• YouTube Play Buttons are given to channels with at least 100,000, 1 million, 10 million, 50 million, and 100 million subscribers, respectively.
• YouTube's policies on "advertiser-friendly content" restrict what may be incorporated into videos being monetized.
• In 2019, LGBT keywords resulted in demonetization.
• YouTube reserves the right to monetize any video on the platform, even if the uploader is not a member of the YPP.
• The majority of YouTube's advertising revenue goes to the publishers and video producers who hold the rights to their videos; the company retains 45% of the ad revenue.
• YouTube gives copyright holders an option to locate and remove their videos or to have them continue running for revenue.

Test your knowledge on YouTube's revenue, partnerships, policies, and controversies with this informative quiz. From the platform's early days of insignificant revenue to its current status as a major player in the advertising industry, this quiz covers it all. Learn about YouTube's partnerships with major media companies, its introduction of the Partner Program, and its policies on controversial content and advertiser-friendly content. See if you can answer questions about YouTube's revenue streams and how copyright holders can control their content on the platform. Take this