How well do you know YouTube's Revenue

YouTube's Revenue, Partnerships, Policies, and Controversies

• Prior to 2020, Google did not disclose detailed figures for YouTube's running costs, and YouTube's revenues in 2007 were considered insignificant.
• In 2019, YouTube made $15.1 billion in ad revenue and accounted for nearly 10% of Alphabet's total revenue.
• YouTube has entered into marketing and advertising partnerships with NBC, BBC, MGM, Lions Gate Entertainment, and CBS.
• YouTube launched an online film rentals service in 2010, offering over 6,000 films, but it is only available to users in the US, Canada, and the UK.
• YouTube policies restrict certain forms of content from being monetized with advertising, including violent, sexual, and controversial subjects.
• In 2013, YouTube introduced the Partner Program (YPP), allowing the uploader of a video to share the revenue produced by advertising on the site, with YouTube taking 45% of the advertising revenue from videos in the program.
• YouTube Play Buttons are given to channels with at least 100,000, 1 million, 10 million, 50 million, and 100 million subscribers, respectively.
• YouTube's policies on "advertiser-friendly content" restrict what may be incorporated into videos being monetized.
• In 2019, LGBT keywords resulted in demonetization.
• YouTube reserves the right to monetize any video on the platform, even if the uploader is not a member of the YPP.
• The majority of YouTube's advertising revenue goes to the publishers and video producers who hold the rights to their videos; the company retains 45% of the ad revenue.
• YouTube gives copyright holders an option to locate and remove their videos or to have them continue running for revenue.