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How well do you know the 7 levels of product and Levitt's product offer?

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How well do you know the 7 levels of product and Levitt's product offer?

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Questions and Answers

What are the four levels of Levitt's product offer?

Basic, Standard, Augmented, and Potential

Generic, Expected, Augmented, and Potential (correct)

Basic, Expected, Augmented, and Potential

Generic, Standard, Augmented, and Potential

Which level of the seven levels of product approach represents the basic level and purpose of the product?

Core benefit (correct)

Augmented product

Differentiated product

Customized product

What are customized products?

Products that highlight special attributes/features/qualities to distinguish themselves from competitors.

Products that enhance the value of the offer through voluntary improvements.

Products that have an identity through a name and belong to a specific company.

Products that are modified to suit individual customer requirements/specifications. (correct)

What are potential products?

<p>Future products that can be advanced and refined under existing conditions.</p> Signup and view all the answers

What are differentiated products?

<p>Products that highlight special attributes/features/qualities to distinguish themselves from competitors.</p> Signup and view all the answers

Study Notes

Marketers need to consider the benefits of a product and enhance it to create value and counter competition.
Levitt's product offer can be conceived at four levels: generic, expected, augmented, and potential.
The seven levels of product approach include core benefit, generic product, branded product, differentiated product, customized product, augmented product, and potential product.
The core benefit represents the basic level and purpose of the product.
Branded products have an identity through a name and belong to a specific company.
Differentiated products highlight special attributes/features/qualities to distinguish themselves from competitors.
Customized products are modified to suit individual customer requirements/specifications.
Augmented products enhance the value of the offer through voluntary improvements.
Potential products are future products that can be advanced and refined under existing conditions.
Potential products are limited by the economic and technological resources of a firm.

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Description

Take this quiz to test your knowledge on the various levels of product offers and how they can be used to create value and counter competition in the market. From Levitt's four levels to the seven levels of product approach, this quiz will cover it all. Learn about core benefits, branded products, differentiated products, customized products, augmented products, and potential products. Put your marketing skills to the test and see if you can identify the key differences between each level of product offers.