How well do you know mid-20th century magazine design and art directors?
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Questions and Answers

Which art director experimented with type as both illustration and alliteration in Mademoiselle magazine?

  • Henry Wolf
  • T.M. Cleland
  • Bradbury Thompson (correct)
  • Otto Storch
  • Who was the art director of Mademoiselle from 1945 to 1959?

  • Henry Wolf
  • Otto Storch
  • Bradbury Thompson (correct)
  • T.M. Cleland
  • Which magazines did Henry Wolf serve as the art director for?

  • Mademoiselle and Show
  • Harper's Bazaar and Esquire (correct)
  • McCall's and Fortune
  • Esquire and Show
  • Which art director used large grids and surrealistic approaches in his designs for Esquire, Harper's Bazaar, and Show?

    <p>Henry Wolf</p> Signup and view all the answers

    What was the subject of the satirical photo that Henry Wolf shot for Esquire's July 1958 cover story?

    <p>The Americanization of Paris</p> Signup and view all the answers

    What did Otto Storch link with photography for unique designs in McCall's magazine?

    <p>Typography</p> Signup and view all the answers

    Which magazine did Otto Storch serve as the art director for from 1954 to 1967?

    <p>McCall's</p> Signup and view all the answers

    What did T.M. Cleland introduce for Fortune magazine in 1930?

    <p>Innovative design</p> Signup and view all the answers

    What distinguished the designers of the golden age of magazine design?

    <p>Their positive commitment to information design</p> Signup and view all the answers

    What was one of Otto Storch's signature design techniques?

    <p>Building two-page spreads around a single bleed photo</p> Signup and view all the answers

    Who introduced innovative design for Fortune magazine in 1930?

    <p>T.M. Cleland</p> Signup and view all the answers

    What was the distinguishing factor of the designers of the golden age of magazine design?

    <p>Their positive commitment to information design</p> Signup and view all the answers

    What was the attitude of the designers towards stylistic fetish?

    <p>They were not bound by it</p> Signup and view all the answers

    Which art director used type as both illustration and alliteration?

    <p>Bradbury Thompson</p> Signup and view all the answers

    Which magazine did Henry Wolf not serve as the art director for?

    <p>Mademoiselle</p> Signup and view all the answers

    What was the subject of the satirical photo that Henry Wolf shot for Esquire's July 1958 cover story?

    <p>The Americanization of New York</p> Signup and view all the answers

    Which art director linked typography with photography for unique designs?

    <p>Otto Storch</p> Signup and view all the answers

    Study Notes

    • The text discusses the work of several influential art directors in magazine design during the mid-20th century.
    • Bradbury Thompson, art director of Mademoiselle from 1945 to 1959, experimented with type as both illustration and alliteration.
    • Henry Wolf, art director of Esquire, Harper's Bazaar, and Show, used large grids and surrealistic approaches in his designs.
    • Wolf shot a satirical photo for Esquire's July 1958 cover story about "The Americanization of Paris."
    • Otto Storch, art director of McCall's from 1954 to 1967, linked typography with photography for unique designs.
    • Storch regularly built two-page spreads around a single bleed photo.
    • T.M. Cleland introduced innovative design for Fortune magazine in 1930.
    • Several art directors were key figures in the golden age of magazine design.
    • Designers of this period were distinguished by their positive commitment to information design.
    • The designers were not bound by stylistic fetish or slavish adherence to typographic dogma.

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    Description

    "Test Your Knowledge: Mid-20th Century Magazine Design and Art Directors" - Take this quiz to see how much you know about the influential art directors who shaped the golden age of magazine design. From Bradbury Thompson's experiments with type to Henry Wolf's surrealistic approaches, discover the unique styles and techniques used by these designers. See if you can identify their iconic designs and learn about their positive commitment to information design. Test yourself now and see how much you know about this fascinating period in design

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