5 Questions
What are the "3Ps of Marico"?
People, products, and profits
What helped Marico overcome the crisis after the de-merger?
Focusing on people
Which direct competitor did Marico triumph over?
Nihar
What are some of the successes that Marico achieved?
Hair & Care, Saffola breakfast, and Set Wet
How did Marico's net income growth compare to the industry's?
It was higher than the industry's
Study Notes
- Marico is a brand that emerged as an independent entity after a de-merger crisis in the Mariwala family empire.
- Harsh Mariwala joined Bombay Oil, his family business, in 1971 and spent the next 15 years building numerous consumer brands derived from coconut and edible oils.
- Marico's core focus on people helped it overcome the crisis.
- The "3Ps of Marico" are people, products, and profits.
- Marico improved the quality of its product, brought in emotional appeal through advertising, strengthened its rural distribution network, and empowered its on-field sales staff to triumph over Nihar, a direct competitor to Parachute.
- Marico achieved numerous successes, including launching Hair & Care, Saffola breakfast, and Set Wet, and diversifying into skin care with Kaya Youth.
- In Q3 FY22, Marico's income was INR 2510 cr. with a 3.33% growth, net profit was INR 328 cr. with a 5.81% growth, and EPS was INR 2.53 with a 5.42% growth.
- Marico's market share increased from 17% to 21% in just 5 years.
- Marico's net income growth was 8.93% compared to 8.06% for the industry, and revenue growth was 12.1% compared to 7.56% for the industry.
- Marico's success can be attributed to its focus on people, innovation, and strategic business decisions.
Are you familiar with the story of Marico - the brand that overcame a de-merger crisis and emerged as a successful independent entity? Test your knowledge with this quiz and learn more about Marico's journey to success. From the "3Ps of Marico" to the launch of new products, discover how Marico's focus on people, innovation, and strategic business decisions helped it increase its market share and achieve growth in the industry. Keywords: Marico, de-merger crisis
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