How Well Do You Know 1970s Fashion and Beauty Trends?

Fashion and Beauty Trends of the 1970s

Fashion:

• Fashion in the 1970s was about individuality, due to overproduction flooding the market with cheap synthetic clothing.
• Common items included mini skirts, bell-bottoms, vintage clothing, and the androgynous glam rock and disco styles that introduced platform shoes, bright colors, glitter, and satin.
• New technologies brought advances in production through mass production, higher efficiency, generating higher standards and uniformity.
• Diane von Fürstenberg popularized the jersey "wrap dress," which was credited as a symbol of women's liberation.
• Top fashion models in the 1970s were Lauren Hutton, Margaux Hemingway, Beverly Johnson, Gia Carangi, Janice Dickinson, Patti Hansen, Cheryl Tiegs, Jerry Hall, and Iman.
• Men's fashion included bright colors, Eastern fashion, glam rock, informal attire, and sportswear.
• Youth fashion included mods, teddy boys, hippies, heavy metal, black power, cholos, and punks.

Beauty:

• Women's hairstyles included long hair with a center or side parting, the wavy "gypsy" cut, the layered shag, and the "flicked" style, popularly referred to as "wings."
• The most iconic women's hairstyle of the 1970s is the Farrah Fawcett hairstyle.
• Men's hairstyles included the ducktail, Pompadour, and sideburns.
• Cosmetics in the 1970s reflected the contradictory roles ascribed for the modern woman, with the daytime "natural look" and the evening aesthetic of sexualized glamour.
• The struggling cosmetics industry attempted to make a comeback, using new marketing and manufacturing practices.