How Well Can You Vet Dental Instagram Videos?

How to Vet an Instagram (YouTube) Video by Dr. Golda Erdfarb DDS

• Before starting, it is important to note that this is for educational purposes only and not intended to criticize any practitioner.
• When analyzing an Instagram account, it is important to look beyond the picture and likes and consider the target audience, which can be dentists, patients, or lab technicians.
• Influencers on Instagram are paid to sell products, and most of them do not have sufficient knowledge about what they are promoting.
• Instagram bots, which are mainly empty accounts, can be deceiving and create a false impression about the popularity of an account.
• Fake accounts can be created to follow and like an account, which can give a false sense of popularity.
• Contests to increase followers are not genuine followers and may not even know what the account is trying to market.
• Following international accounts can be a learning experience as it teaches about different cultures and dental practices.
• Analyzing the work can help identify whether veneers are too long or if they are chicklets.
• Examining the number of likes in comparison to the percentage of followers and the number of views in videos can give an idea about the authenticity of the account.
• Looking at the comments made by followers can help identify whether they are genuine or made by bots.
• The assignment is to find a video, identify the person, where they were trained, and their current workplace, analyze their followers and content, and critique the good and the bad.
• The presentation of the assignment is due on 18th April, and each member of the group needs to be able to answer any questions asked.
• The references for this article include blogs on how to check fake Instagram followers.