Podcast
Questions and Answers
True or false:Zara's success is primarily due to its trendy clothing designs.
True or false:Zara's success is primarily due to its trendy clothing designs.
False (A)
True or false: Zara has stores in fewer than 50 countries worldwide.
True or false: Zara has stores in fewer than 50 countries worldwide.
False (A)
True or false: Zara's parent company, Inditex, has only one fashion brand in addition to Zara.
True or false: Zara's parent company, Inditex, has only one fashion brand in addition to Zara.
False (A)
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Study Notes
- Zara sells trend-led clothing all year round
- Zara is owned by Inditex, which has 8 fashion brands
- Zara contributes two-thirds of Inditex's total sales
- Zara's success is due to its supply chain management
- Zara is based in Arteixo, a town of 25,000 people in Spain
- Zara has over 5,000 stores in 88 countries
- Zara stores can be found in expensive locations worldwide
- Zara has doubled its number of stores since its IPO in 2001
- Inditex's sales have quadrupled to $25.7 billion
- Zara breaks and rewrites industry rules.
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