How much do you know about Zara's global success?

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Questions and Answers

True or false:Zara's success is primarily due to its trendy clothing designs.

False (A)

True or false: Zara has stores in fewer than 50 countries worldwide.

False (A)

True or false: Zara's parent company, Inditex, has only one fashion brand in addition to Zara.

False (A)

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Study Notes

  • Zara sells trend-led clothing all year round
  • Zara is owned by Inditex, which has 8 fashion brands
  • Zara contributes two-thirds of Inditex's total sales
  • Zara's success is due to its supply chain management
  • Zara is based in Arteixo, a town of 25,000 people in Spain
  • Zara has over 5,000 stores in 88 countries
  • Zara stores can be found in expensive locations worldwide
  • Zara has doubled its number of stores since its IPO in 2001
  • Inditex's sales have quadrupled to $25.7 billion
  • Zara breaks and rewrites industry rules.

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