How much do you know about word-of-mouth marketing?

It is more effective than traditional advertising (correct)

It reaches a wider audience than traditional advertising

It is cheaper than traditional advertising

It is easier to control than traditional advertising

It is difficult to find people willing to participate

It can only be used for certain types of products

It is not as effective as traditional advertising

Negative views spread just as quickly as positive ones (correct)

A company that creates buzz around a product through word-of-mouth marketing (correct)

A company that provides traditional advertising services

A company that produces electric toothbrushes

A company that sells bottled water