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Questions and Answers
What is the main advantage of word-of-mouth marketing?
What is the main advantage of word-of-mouth marketing?
- It is more effective than traditional advertising (correct)
- It reaches a wider audience than traditional advertising
- It is cheaper than traditional advertising
- It is easier to control than traditional advertising
What is the risk of using word-of-mouth marketing?
What is the risk of using word-of-mouth marketing?
- It is difficult to find people willing to participate
- It can only be used for certain types of products
- It is not as effective as traditional advertising
- Negative views spread just as quickly as positive ones (correct)
What is BzzAgent?
What is BzzAgent?
- A company that creates buzz around a product through word-of-mouth marketing (correct)
- A company that provides traditional advertising services
- A company that produces electric toothbrushes
- A company that sells bottled water
