7 Questions
What was the scandal involving Facebook in March 2018?
The scandal involved the illegal acquisition of personal data by Cambridge Analytica (CA) from millions of Facebook users without their consent.
How did Cambridge Analytica use the personal data obtained from Facebook users?
Cambridge Analytica used the personal data to build a system that could profile individual US voters and target them with personalized political ads.
What impact did the scandal have on Facebook's business and users?
The scandal had a significant impact on Facebook's business, stock, user growth, and engagement metrics. Users' confidence in the company plunged by 66%, and many users changed their privacy settings or limited their use of the platform.
How many active monthly users does Facebook have?
Facebook has over 2.7 billion active monthly users.
What campaign did the scandal spark?
The scandal sparked a #DeleteFacebook campaign, and many users changed their privacy settings or limited their use of the platform.
What did the Ponemon Institute survey find?
The Ponemon Institute survey found that a majority of Facebook users had changed their privacy settings in the wake of the scandal.
What did the scandal highlight?
The scandal highlighted the challenges that arise when businesses collect and exploit people's private information without proper laws and regulations.
Study Notes
- Facebook was involved in a scandal in March 2018 regarding the illegal acquisition of personal data by Cambridge Analytica (CA).
- CA obtained data from millions of Facebook users without their consent, which was used to influence the Brexit vote and the US presidential election.
- The scandal eroded public trust in Facebook and raised concerns about data privacy and internet businesses' involvement in political campaigns.
- Facebook has over 2.7 billion active monthly users.
- CA used the personal data to build a system that could profile individual US voters and target them with personalized political ads.
- The scandal had a significant impact on Facebook's business, stock, user growth, and engagement metrics.
- Facebook's brand reputation suffered a major blow, and users' confidence in the company plunged by 66%.
- The scandal sparked a #DeleteFacebook campaign, and many users changed their privacy settings or limited their use of the platform.
- The Ponemon Institute conducted a survey that found a majority of Facebook users had changed their privacy settings in the wake of the scandal.
- The scandal highlighted the challenges that arise when businesses collect and exploit people's private information without proper laws and regulations.
"Test Your Knowledge on the Facebook-Cambridge Analytica Scandal - How much do you know about the infamous scandal that rocked Facebook and raised concerns about data privacy and political campaigns? Take this quiz to see if you're up to speed on the key facts and events surrounding the Cambridge Analytica scandal, and learn more about the impact it had on Facebook and its users."
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