How much do you know about Atari's history and culture?
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Questions and Answers

What was the daily production of Pong machines during Atari's early days?

  • About 10 machines (correct)
  • About 20 machines
  • About 30 machines
  • About 40 machines
  • What was the profitability of Pong compared to other coin-operated games?

  • It brought in four times as much (correct)
  • It brought in twice as much
  • It brought in the same amount
  • It brought in less than other machines
  • Who was bought out as Atari grew?

  • Ted Dabney (correct)
  • Nolan Bushnell
  • Gene Lipkin
  • Steve Mayer
  • Who were "the King, the Queen, and the Five Princes" in Atari's crew?

    <p>Ampex expatriates and young gun executives</p> Signup and view all the answers

    Who was the only executive with a background in the coin-operated amusement industry?

    <p>Gene Lipkin</p> Signup and view all the answers

    What was unusual about Atari board meetings?

    <p>They were held in hot tubs</p> Signup and view all the answers

    What did Steve Mayer and Larry Emmons start in Grass Valley?

    <p>A consulting company</p> Signup and view all the answers

    What did Grass Valley build for Atari?

    <p>Technical stuff that people said couldn't be built</p> Signup and view all the answers

    What effect did Magnavox Odyssey have on Pong?

    <p>They had a complementary effect on each other</p> Signup and view all the answers

    Who handled practical engineering matters at Atari?

    <p>Alcorn and Bristow</p> Signup and view all the answers

    Study Notes

    1. Atari's game production started as a haphazard process, resulting in the production of about 10 Pong machines a day.
    2. Pong became one of the most profitable coin-operated games in history, frequently bringing in four times as much as other machines.
    3. Ted Dabney, Bushnell's longtime friend and co-founder of Atari, was bought out as the company outgrew him.
    4. Bushnell assembled a crew of Ampex expatriates and young gun executives, known as "the King, the Queen, and the Five Princes."
    5. Gene Lipkin was the only executive with a background in the coin-operated amusement industry.
    6. Atari board meetings were unconventional, held in hot tubs and sometimes involving drugs and alcohol.
    7. In 1974, Steve Mayer and Larry Emmons started a consulting company in Grass Valley, which became the Atari think-tank.
    8. Grass Valley built the technical stuff that people said couldn't be built.
    9. Magnavox Odyssey became increasingly popular as Pong expanded into new markets.
    10. Pong and Magnavox Odyssey had a complementary effect on each other.
    • Grass Valley, California was a retreat location for Atari executives.
    • Atari's success led to Bushnell focusing on future growth and new ideas.
    • Bushnell applied for patents to protect Atari products.
    • The patent for Pong's technology came too late to prevent imitators.
    • Computerized ping-pong machines were in many US bars and bowling alleys.
    • Atari made less than one-third of the ping-pong machines.
    • Bushnell referred to competitors as "the Jackals."
    • Grass Valley became an important part of Atari culture.
    • Bushnell bought the Grass Valley facility outright.
    • Alcorn and Bristow handled practical engineering matters.

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    Description

    How much do you know about the history of Atari and its iconic game, Pong? Test your knowledge with this quiz that covers everything from the company's unconventional board meetings to the complementary effect Pong had on its competitor, Magnavox Odyssey. See if you can answer questions about Atari's early days, its key players, and the factors that led to its success. This quiz is perfect for gaming enthusiasts and anyone interested in the history of technology and innovation.

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