A&S - B2.1 - KELLOG'S CEREAL ADVERTISING - RACIST?
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Questions and Answers

What invention did Dr. John Harvey Kellogg create?

  • Electrotherapy exercise bed
  • Slapping-massage machine
  • Corn Flakes (correct)
  • Coco Pops
  • What did Dr. John Harvey Kellogg believe about the human colon?

  • It was in a healthy condition
  • It was in a dangerous condition
  • It was in a desperate condition
  • It was in a depraved condition (correct)
  • What was the mascot of Coco Pops in 1991?

  • Jose the Monkey
  • Coco the Monkey (correct)
  • Snap, Crackle and Pop
  • Ms Onasanya
  • What happened to Ms Onasanya in 2017?

    <p>She was convicted of speeding</p> Signup and view all the answers

    What did Dr. John Harvey Kellogg promote?

    <p>Purity of breeding</p> Signup and view all the answers

    What did Ms Onasanya recall in a passage?

    <p>Being ridiculed in prison</p> Signup and view all the answers

    What did Dr. John Harvey Kellogg's wife never do?

    <p>Consummate their marriage</p> Signup and view all the answers

    In which year did Coco Pops first appear?

    <p>1958</p> Signup and view all the answers

    What did Kellogg's apologize for in 2017?

    <p>Having a brown character cleaning the floor</p> Signup and view all the answers

    What was the last sentence of the text about?

    <p>Ms Onasanya became the first sitting MP in nearly thirty years to be jailed</p> Signup and view all the answers

    Study Notes

    • Dr. John Harvey Kellogg was a controversial figure in early 20th century America.

    • He is most famous for his creation of Corn Flakes, but he was also involved in a number of other projects, including inventing the electrotherapy exercise bed and a medical slapping-massage machine.

    • He was a supporter of abstinence from masturbation, sexual arousal and sexual intercourse, and believed that the human colon was in a 'desperately and depraved condition' due to parasites.

    • He was also against sex and his wife never consummated their marriage.

    • He was an ardent eugenicist and promoted purity of breeding.

    • Kellogg's apologized in 2017 when its Corn Pops box showed mostly yellow characters enjoying a shopping mall, with one brown character cleaning the floor.

    • The cereal's United States version, Coco Pops, first appeared in 1958 with a monkey named Jose as mascot.

    • After a series of changes, Coco the Monkey became mascot in 1991, but since 2001, Snap, Crackle and Pop have been the cereal's mascot.

    • Ms Onasanya became the first sitting MP in nearly thirty years to be jailed when she was convicted of lying to police about a speeding ticket.

    • In a passage, she recalled being ridiculed during her first breakfast behind bars.

    • She also complained of a lack of sleep while imprisoned at HMP Bronzefield but said she now hopes to 'become a voice' for women she met in prison.

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    Can you name the controversial 20th century American doctor who is most famous for his creation of Corn Flakes?

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