Hotel Organization Consumer Decision Journey with Online and Offline Marketing Examples
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Questions and Answers

Blockchain is a type of data structure that enables identifying and tracking transactions digitally.

True

The Internet of Things (IoT) concept describes the idea of everyday physical objects being connected to the internet.

True

RFID is closely identified with Blockchain technology as the method of communication.

False

Blockchain technology creates a centralized trust network.

<p>False</p> Signup and view all the answers

Robotics is an industry related to the engineering, construction, and operation of robots.

<p>True</p> Signup and view all the answers

Big Data is a term closely associated with Blockchain technology.

<p>False</p> Signup and view all the answers

The Internet allows for the provision of tailor-made information to customers.

<p>True</p> Signup and view all the answers

The effects of marketing communications on the Internet cannot be easily measured.

<p>False</p> Signup and view all the answers

Digital Marketing can be more efficient than traditional marketing due to the ability to share large quantities of information with potential customers at low cost.

<p>True</p> Signup and view all the answers

Blockchain technology is used to improve the measurability of marketing communications on the Internet.

<p>False</p> Signup and view all the answers

The Internet of Things (IoT) allows for the gathering of large quantities of data about potential customers.

<p>True</p> Signup and view all the answers

Big data analytics is not used to analyze the effects of digital marketing communications.

<p>False</p> Signup and view all the answers

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