Hotel Management Quiz
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Questions and Answers

What is the primary goal of increasing the average price per booking in a hotel?

  • Contributing to the hotel’s revenue (correct)
  • Enhancing guest experience
  • Improving cleanliness
  • Reducing vacancy rates

Which of the following is NOT a step in the standard check-out procedure at a hotel?

  • Settle guest account
  • Greet the guest
  • Offer a complimentary breakfast (correct)
  • Check for late charges

Which phase of the guest cycle includes when the guest makes room reservations?

  • Pre-arrival (correct)
  • Departure
  • Arrival
  • Occupancy

Which factor does NOT affect the occupancy rate of a hotel?

<p>Room service menu (D)</p> Signup and view all the answers

Which position is NOT typically found in the housekeeping department?

<p>Sous chef (B)</p> Signup and view all the answers

What is a significant benefit of in-room dining for guests?

<p>Enhanced guest satisfaction (C)</p> Signup and view all the answers

In the restaurant, who typically has the highest level of authority?

<p>Restaurant manager (B)</p> Signup and view all the answers

Which type of menu features individually priced dishes that are prepared and cooked to order?

<p>Selective menu (B)</p> Signup and view all the answers

What is a key advantage of using a Central Reservation System (CRS) for airlines?

<p>Minimizing man-made errors (B)</p> Signup and view all the answers

What characterizes institutionalized tourists?

<p>They operate within a fixed itinerary and have limited decision-making power. (C)</p> Signup and view all the answers

What is one of the negative impacts of the demonstration effect on local populations?

<p>Vanishing hope and loss of traditional culture (A)</p> Signup and view all the answers

Which of the following represents a problem associated with a Global Distribution System (GDS)?

<p>Security issues regarding personal data (B)</p> Signup and view all the answers

What is a key difference between explorers and drifters?

<p>Explorers seek local connections, whereas drifters avoid tourism establishments. (C)</p> Signup and view all the answers

Which type of tourist prefers heavily structured itineraries and familiar settings?

<p>Psychocentric tourist (A)</p> Signup and view all the answers

Which of the following is a positive socio-cultural impact of tourism?

<p>Improvement in quality of life (B)</p> Signup and view all the answers

What describes a mid-centric tourist?

<p>They appreciate both independent and package tours within comfort. (A)</p> Signup and view all the answers

What is a potential negative effect of employment shifts caused by tourism?

<p>Health problems and congestion (D)</p> Signup and view all the answers

What behavior is typical of allocentric tourists?

<p>They are self-confident and seek adventure in lesser-known locations. (A)</p> Signup and view all the answers

Which of these options is a characteristic of a well-functioning Global Distribution System?

<p>Stable website and app design (C)</p> Signup and view all the answers

How does tourism often affect the value system of indigenous peoples?

<p>Changing indigenous values and behaviors (B)</p> Signup and view all the answers

Individual mass tourists differ from institutionalized tourists in that they:

<p>Have a certain degree of autonomy in itinerary changes. (B)</p> Signup and view all the answers

Which statement about psychocentric tourists is TRUE?

<p>They prefer tourist destinations that are familiar and comfortable. (D)</p> Signup and view all the answers

What is the impact of the commodification of culture in tourism?

<p>It can lead to a loss of authenticity in cultural expressions (A)</p> Signup and view all the answers

Drifters are known for their:

<p>Desire to engage fully with local lifestyles in unregulated settings. (A)</p> Signup and view all the answers

What is the primary objective of designing a menu in a commercial operation?

<p>To identify food and drink offerings and maintain profitability (B)</p> Signup and view all the answers

Which type of menu is specifically available only on a certain day and includes set items?

<p>Menu of the day (Carte du jour) (C)</p> Signup and view all the answers

What food cost percentage is typically associated with a cost-based pricing approach?

<p>20-30% (D)</p> Signup and view all the answers

Which of the following factors does NOT influence the design and layout of a kitchen?

<p>The ambiance of the restaurant (B)</p> Signup and view all the answers

Which of the following is NOT considered a feature of a well-planned kitchen?

<p>Color of the decor (D)</p> Signup and view all the answers

What benefit does sharing pictures of food on a menu provide to a restaurant?

<p>Increases customer confidence (C)</p> Signup and view all the answers

Which sensory aspect is NOT typically addressed in the ambiance of a restaurant?

<p>Intellect (D)</p> Signup and view all the answers

Which type of menu would be appropriate for a setting where smaller portion sizes are essential, often aimed at children?

<p>Children’s menu (C)</p> Signup and view all the answers

Which of the following is not a force in the STEEP analysis model?

<p>Cognitive forces (A)</p> Signup and view all the answers

What category does eco-tourism fall under?

<p>Forms of tourism (A)</p> Signup and view all the answers

Which characteristic of travel products refers to the inability to hold ownership of the service?

<p>Immobility of Ownership (A)</p> Signup and view all the answers

Which type of tourist attraction includes traditions and handicrafts?

<p>Cultural attraction (B)</p> Signup and view all the answers

Which of the following is a primary attraction in tourism?

<p>Natural parks (D)</p> Signup and view all the answers

Which aspect of tourism refers to places of pilgrimage and religious headquarters?

<p>Religious attraction (C)</p> Signup and view all the answers

Which factor is not considered part of the role of a destination’s image?

<p>Personal friendships (B)</p> Signup and view all the answers

What concept implies that tourists seek new experiences while desiring reminders of home?

<p>Cohen’s Classification (C)</p> Signup and view all the answers

What is one of the key responsibilities of the Tourism Commission?

<p>Formulating policy and overall strategy in promoting tourism (C)</p> Signup and view all the answers

Which agency is primarily responsible for protecting the interests of outbound travelers?

<p>Travel Industry Compensation Fund (B)</p> Signup and view all the answers

Which distribution channel involves both a travel retailer and a customer?

<p>Bilateral (A)</p> Signup and view all the answers

What role does the Hong Kong Tourism Board play in relation to tourism?

<p>Market and promote Hong Kong as a destination worldwide (A)</p> Signup and view all the answers

Which of the following is NOT a function of intermediaries in tourism?

<p>Provide the final travel products directly to customers (D)</p> Signup and view all the answers

How does the Travel Industry Council of Hong Kong maintain standards within the industry?

<p>By protecting traveler interests (B)</p> Signup and view all the answers

What is one responsibility of the Hong Kong Hotel Association?

<p>Advise the government on hotel development (A)</p> Signup and view all the answers

What does a Global Distribution System (GDS) primarily facilitate?

<p>Transactions between third parties and looking agents (C)</p> Signup and view all the answers

Flashcards

Computerized Reservation System (CRS)

A system that connects airlines, travel agents, and other travel providers, allowing for efficient booking and management of reservations, ticketing, and itineraries.

Demonstration Effect

The impact of visitors' consumption patterns and lifestyles on local communities, leading to the adoption of new behaviors and values.

Negative Socio-cultural Impacts of Tourism

The negative social and cultural consequences of tourism, including changes in employment, health issues, and moral values.

Positive Socio-cultural Impacts of Tourism

The positive social and cultural impacts of tourism, such as improved quality of life, reduced stereotypes, and increased job opportunities for local women.

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Commodification of Culture

The phenomenon where tourism leads to the commercialization of local culture, often for the benefit of visitors.

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Occupancy Rate

The percentage of available rooms that are occupied during a specific period.

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Guest Cycle

A process that includes the steps of pre-arrival, arrival, occupancy, and departure.

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Room Service

A food service option that provides guests with meals delivered to their rooms.

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Set Menu (Table d'hote)

A menu that offers a fixed number of courses at a set price.

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A la carte menu

A menu that allows guests to choose individual dishes from a list, with each dish priced separately.

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Average Daily Room Rate (ADR)

The average price of each room sold per night.

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Revenue Per Available Room (RevPAR)

The total revenue generated by all rooms sold in a hotel for a specific period.

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Check-out Procedures

The process of checking a guest out of the hotel at the end of their stay.

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Institutionalized Tourists

Travelers who follow a planned itinerary, often with a tour guide, and rely heavily on established tourist infrastructure.

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Psychocentric Tourists

Tourists who prefer familiar destinations, comfortable hotels and restaurants, and structured itineraries.

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Mid-Centric Tourists

Tourists who enjoy a mix of independence and organized tours, seeking a balance between comfort and exploration.

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Allocentric Tourists

Tourists who prefer unique and off-the-beaten-path destinations, seeking authentic experiences and adventurous activities.

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Organized Mass Tourist

A type of institutionalized tourist who travels with a group, following a pre-determined itinerary and relying on a tour guide.

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Individual Mass Tourist

A type of institutionalized tourist who travels independently but still relies on tour agencies for major arrangements.

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Explorer

A type of non-institutionalized tourist who plans their own trip and seeks unique experiences, blending with the local culture.

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Drifter

A type of non-institutionalized tourist who travels with minimal connection to tourist infrastructure, seeking deep immersion in local culture.

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Government Control & Supervision of Tourism

Refusal or granting permission for tourism-related planning, control of currency export, and supervision of the tourism industry.

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Tourism-Related Government Bodies

Government bodies that promote tourism, regulate travel agents, and provide compensation for travelers.

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Tourism Commission

The body responsible for enhancing tourism facilities and supporting the development of attractions and events in Hong Kong to maintain its premier tourist destination status.

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Travel Agents Registry

An organization that raises standards for travel agents, protects traveler interests, and enhances Hong Kong's image as a tourist-friendly city.

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Travel Industry Compensation Fund (TICF)

A fund that protects outbound travelers in case of travel agent defaults or accidents during group tours.

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Travel Industry Council of Hong Kong (TIC)

A council that maintains professional standards within the travel industry, protecting the interests of both travelers and businesses.

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Hong Kong Tourism Board (HKTB)

The organization that markets Hong Kong as a tourist destination worldwide through market research and collaboration with travel industry partners.

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Hong Kong Hotel Association (HKHA)

An association that protects the rights and benefits of hotel members, advises the government on hotel development, and coordinates industry efforts.

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External Environment (STEEP)

The external factors that influence the tourism industry and its environment. These factors can be social, cultural, technological, environmental, economic, or political.

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Tourists with special needs

Tourists who have special needs or requirements, such as senior citizens, people with disabilities, or religious travelers.

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Forms of Tourism

Different types of travel based on the main purpose of the trip, such as leisure, business, cultural, or religious tourism.

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Characteristics of Travel Products (DIPICI)

Characteristics unique to travel products, which include differentiation, intangibility, perishability, inseparability, complementarity, and immobility of ownership.

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Attributors of Attractions

Qualities that make an attraction desirable to tourists, such as high quality, authenticity, uniqueness, drawing power, activity options and accessibility.

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Typology of Attractions

Categorizing attractions based on their nature, origin, and purpose, such as primary/secondary attractions or natural/man-made attractions.

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Types of Tourist Attractions

Various types of tourist attractions, including natural, historic, cultural, religious, built, entertainment attractions, and special events.

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Sides aspects of tourism role of a destination image formation

The image a destination portrays to potential tourists based on its features and qualities, influenced by natural resources, infrastructure, culture, and other factors.

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Table d'hote menu

A menu with a fixed price for a set number of courses, offering limited choices within each course.

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Menu of the day (Carte du jour)

A menu with a fixed price for items offered on a particular day, featuring set dishes that are available only for that day.

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Children's menu

A menu designed specifically for children, featuring smaller portions, lower prices, and often including puzzles or pictures for entertainment.

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Banqueting menu

A menu used for banquets or large events, usually serving courses one after another.

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Cocktail menu

A menu offering small items, often without a physical menu card, and featuring both hot and cold dishes.

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Cycle menu

A rotating menu used in industrial catering, cafeterias, and hospitals, where options change periodically to offer variety.

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Objective of a Menu

A menu's primary goal is to please customers, but also to ensure profitability for the restaurant.

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Marketing value of a menu

Menus are effective marketing tools that define the restaurant's core theme, promote food offerings, build customer confidence, and enhance the overall image.

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Study Notes

External Environment (STEEP)

  • Social/Cultural forces
  • Technological forces
  • Environmental forces
  • Economic forces
  • Political forces

Tourist with Special Needs

  • Very important persons
  • Senior travelers
  • Children
  • Disabled individuals
  • Religious travelers
  • Pregnant travelers
  • Infant travelers
  • Travelers with a physical challenge

Forms of Tourism

  • Leisure/Holiday Tourism
  • Business Tourism
  • Cultural Tourism
  • Eco-tourism
  • Study Tourism
  • Religious Tourism
  • Health Tourism
  • Visiting Friends and relatives
  • Sport Tourism

Characteristics of Travel Products (DIPICI)

  • Differentiation
  • Intangible
  • Perishability
  • The inseparability of Production and Consumption
  • Complementarity
  • Immobility of Ownership

Attributors of Attractions

  • High quality
  • Authenticity
  • Uniqueness
  • Drawing power
  • Activity Options
  • Accessibility

Typology of Attractions

  • Primary and Secondary Attractions
  • Natural and Man-made Attractions
    • Natural Environment
    • Man-made (not originally for tourism)
    • Man-made (purpose-built for tourism)
  • Special Events

Types of Tourist Attractions

  • Natural Attractions
    • Climate
    • Physical features and scenery
  • Historical Attractions
    • Historic sites
    • Famous constructions
    • History Museums
    • Historic relics
  • Cultural Attractions
    • Traditions
    • Art
    • Handicrafts
    • Food
    • Music and Dance
    • Lifestyle
  • Religious Attractions
    • Places of pilgrimages
    • Religious headquarters
    • Religious sites
  • Built Attractions
    • Entertainment Attractions
      • Theme and Amusement Parks
      • Zoos
      • Aquariums
      • Science Museums
    • Special events and festivals
      • Sports events
      • Art and culture
      • Commercial events

Sides Aspects of Tourism Role of a Destination Image Formation

  • Natural resources
  • General infrastructure
  • Tourist infrastructure
  • Tourist leisure and recreation
  • Culture, history and art
  • Political and economic factor
  • Natural environment
  • Social environment
  • Atmosphere of the place

Environmental Bubble

  • Tourists are surrounded by similar environmental conditions when abroad.

Cohen's Classification

  • Based on the theory that tourism combines curiosity to seek out new experiences with the need for the security of familiar reminders of home.
    • Institutionalized tourists
      • Travel in a routine way with many tourist establishments
        • Organized mass tourists
          • Least adventurous group
          • Spend most of their time in their environment bubble
          • Itinerary decided in advance
          • Tour guide
          • Little decision on trip
        • Individual mass tourists
          • Tour not entirely fixed
          • Confined by their environment bubble
          • Major arrangements made through a tour agency
          • Some control over time and itinerary
    • Non-institutionalized tourists
      • Loosely attached to the tourist establishments
        • Explorer
          • Arrange trips alone
          • Try to go somewhere unusual
          • Still look for comfortable sleeping places and reliable transportation
          • Try to mix with local people
          • Dare to leave their environmental bubble readily
        • Drifter
          • Keep away from any connection with tourism establishments
          • No fixed itinerary
          • Make their trip wholly on their own
          • Live with locals and share the way of life
          • Go further away from or leave the environmental bubble

Plog's Classification

  • Psychocentric: prefer familiar tourist destinations, more conservative and less adventurous
  • Mid-centric: prefer both independent and package tours, relaxing, spending time with family and friends, learning about different cultures
  • Allocentric: prefer unusual non-tourist destinations, enjoy discovering new destinations, outgoing, and adventuresome

Types of Common Travel Motivation

  • Relaxation and health
  • Exploration and risk-taking
  • Spirit and appreciation of beauty
  • Social interaction
  • Religious faith
  • Business affairs and official matters
  • Family responsibilities

Maslow's Hierarchy of Needs

  • Physiological needs
  • Safety needs
  • Social needs
  • Esteem needs
  • Self-actualization needs

Hudman's Motivators of Travel

  • Health
  • Curiosity
  • Sports
  • Pleasure
  • Religious and spiritual appreciation
  • Professional and business
  • Friends and relatives
  • Roots syndrome
  • Esteem

Tourist Flow

  • Statistical measure of tourist movement into or out of a destination.

Marco Factors Influencing Patterns of Tourist Flows (Pull Factors)

  • General attractiveness of the destination
    • Natural and man-made attractions
    • Climate
    • Political, cultural and business ties
    • Relative costs
    • Attitude of the host community
    • New cultural experiences
  • Political factors
    • Currency control
    • Necessity of obtaining visas
    • Long-term political stability
    • Wars

Micro Factors Influencing Patterns of Tourist Flows (Push Factors)

  • Economic development of a country
  • Trend in tourism

Personal Factors Influencing Patterns of Tourist Flows

  • Income
  • Employment
  • Paid-holiday entitlement
  • Time availability
  • Education level
  • Personal attitudes and perception

Other Factors Influencing Patterns of Tourist Flows

  • Time distance and cost of travel
  • Location of destination
  • Transport routes
  • Aspects of statistics
    • Geographic
    • Demographic
    • Psychographic
    • Socio-economic
  • Improving tourism products
  • Formulating tourism policy
  • Setting promotion targets
  • Understanding visitor needs
  • Helping plan for tourism sectors
  • Attracting investment

Government Role

  • Planning and facilitating tourism
  • Control and supervision
  • Direct ownership
  • Promoting tourism
  • Tourism Commission
  • Travel Agents Registry
  • Travel Industry Compensation Fund (TICF)
  • Travel Industry Council of Hong Kong (TIC)
  • Hong Kong Tourism Board (HKTB)
  • Hong Kong Hotel Association (HKHA)

Function of Using Intermediaries

  • Act as a retail channel
  • Provide one-stop travel products
  • Facilitate tourist activities
  • Promote development of tourism industry

Distribution Channels of Tourism Products

  • Unilateral
    • Service supplier → customer
  • Bilateral
    • Service supplier → Travel retailer → customer
  • Multilateral
    • Service supplier → Travel wholesaler → Travel retailer → customer

CRS (Computer Reservation Systems)

  • Link between airline computers and travel agents
  • Providing information
  • Helping travel agents manage flights
  • Holding significant informational data

Advantages of CDS for Airline Companies

  • Saving manpower
  • Saving cost
  • Easy updating of information
  • Minimizing man-made errors
  • Enhancing reservation efficiency
  • More efficient passenger flow control
  • Improved service delivery
  • Efficient allocation of human resources
  • Enhancing internal communication
  • Enhancing inter-organization communication

Problems using GDS

  • Website/application design
    • User-friendliness
    • Stability
    • Technical support
  • Security issues
    • Privacy concerns
    • Data leakage to third parties
  • Knowledge of users
    • Senior travelers
  • Personal liability
  • Less face-to-face interaction
  • Lack of personal touch/personalized services

Demonstration Effect

  • Local people try to imitate the consumption patterns and lifestyle of visitors
  • Foreigners bring value and lifestyle and transfer it to host population
    • Positive impacts
      • Positive attitude toward work
      • Shift in employment to tourism-related jobs
      • Increased job opportunities for local women
      • Reduced stereotyping
    • Negative impacts
      • Vanishing hope
      • Employment changes
      • Change in indigenous values and behaviours
      • Loss of traditional values

Negative Socio-Cultural Impacts

  • Social aspects
    • Lifestyle changes
    • Employment shifts
    • Health problems
    • Congestion
  • Moral issues
    • Crime generation
    • Issues of values
  • Cultural aspects
    • Demonstration effects
    • Commodification of culture
    • Changes in architecture

Positive Socio-Cultural Impacts

  • Improve the way of life
  • Reduce stereotyping of tourists
  • Increased jobs for local people
  • Encouraging cultural exchange
  • Boost for cultural conservation

Doxey's Index of Tourist Irritation

  • The level of euphoria
  • The level of apathy
  • The level of irritation
  • The level of antagonism
  • The final level

Positive Economic Impacts of Tourism

  • Creation of employment opportunities
  • Provision of tax revenue
  • Improved balance of payment
  • Economic growth: improvement of living standards
  • Generation of income and linkages
  • Attraction of foreign investment

Negative Impacts of Tourism

  • Over-dependence on tourism
  • High consumer and land prices
  • Leakage effect(import/export leakage)
  • Environmental pollution
    • Water pollution
    • Air pollution
    • Noise pollution
    • Visual pollution
    • Land pollution
  • Ecological disruption
    • Vegetation disruption
    • Wildlife disruption
    • Geological disruption
    • Archaeological & Historical site disruption

Carrying Capacity

  • Maximum number of people a destination can handle without causing unacceptable changes in the environment and visitor enjoyment

Types of Carrying Capacity

  • Physical carrying capacity
  • Environmental carrying capacity
  • Psychological carrying capacity
  • Economical carrying capacity
  • Socio-cultural carrying capacity

Product Life Cycle

  • Introduce
  • Growth
  • Maturity
  • Decline

Destination Life Cycle

  • Exploration
  • Involvement
  • Development
  • Consolidation
  • Stagnation
  • Decline/rejuvenation

Characteristics of Hospitality Industry

  • Product-service mix
  • Two-way communication
  • Relationship building
  • Loyalty Programmes
    • Simple Points System
    • Tier System
    • Partnership system
  • Technological Advances
    • Bar code
    • "Green" practices
    • Very low cost
    • Increased brand awareness
    • Magnetic strip
    • RFID
    • Diversity in culture
    • Labour intensive
  • Career Nature in the Industry
    • Variety of career choices
    • Opportunities to meet people with different backgrounds
    • Long-term career development
    • Fringe benefits

Types of Accommodation

  • City centre hotel
  • Suburban hotel
  • Airport hotel
  • Motel
  • Convention hotel
  • Commercial hotel
  • Resort hotel
  • Spa hotel
  • Historic conversion hotel
  • Casio hotel
  • All-suite hotel
  • Boutique hotel
  • Extended-stay hotel
  • Timeshares
  • Bed and breakfast inns
  • Guest houses
  • Hostels
  • Cabins
  • Villas

Hotel Rating Systems

  • Rating system of HKTB
    • High Tariff A Hotels (3.00-3.99)
    • High Tariff B Hotels (2.00-2.99)
    • Medium Tariff Hotels (1.00-1.99)
  • Star Award and Diamond Award rating System

Common Types of Rooms

  • Single room
  • Twin room
  • Double room
  • Double-double room
  • Triple room
  • Hollywood Twin room
  • Studio/Murphy room
  • Suite
  • President suite
  • Villa
  • Accessible room
  • Balcony room
  • Room for extended stay
  • Smoking Room
  • Non-smoking room
  • Adjacent room
  • Connecting room

Types of Hotel Guests

  • Leisure Travelers
  • Corporate business travelers
  • Free independent travelers
  • Group inclusive travelers
  • Domestic tourists
  • Conference participants
  • Very important person
  • Incognito

Organization of Hotel Departments

  • General manager
  • Resident manager
  • Room division
    • Front office
    • Housekeeping
    • Reservations
    • Telephone
    • Concierge
  • Front office department
    • Front office manager
    • Assistant manager
    • Guest relations officer
    • Telephone
    • Reservations Clerk

Concierge

  • Chief concierge
  • Airport representative
  • Driver
  • Parking attendant
  • Door attendant
  • Bell captain
  • Bell attendant

Overbooking

  • Situation where hotel takes more reservations than rooms available
  • Handling overbooking
    • Find additional rooms
    • Apologize to guest
    • Provide alternatives
    • Provide assistance and transportation

Check-in Procedures

  • Greet the guest
  • Verify guest identity
  • Present registration form
  • Confirm payment method
  • Check guest account info
  • Issue room key
  • Escort guest to room

Up-selling

  • Promote a higher-tier room or service at an additional cost
  • Improve guest experience
  • Contribute to revenue, higher average price per booking

Check-out Procedures

  • Greet the guest
  • Check guest details
  • Check for late check-out charges
  • Check for late charges
  • Invite guest to double-check charges
  • Settle guest account
  • Offer assistance
  • Update room status and guest history record

Guest Cycle

  • Pre-arrival (Making reservations)
  • Arrival
  • Occupancy (The period the guest stays)
  • Departure (Guest checkout)

Sales Indicators

  • Occupancy rate
  • Factors affecting occupancies rate
    • Types of hotel
    • Location
    • Guest experience(Tangible and intangible)
      • Cleanliness
      • Quality and availability of amenities
    • Price
  • Improvements in sales indicators
    • Create packages and promotions
    • Target the right market
    • Partner with local businesses
    • Promote the space to the local companies

House Keeping Department

  • Executive housekeeper
  • Assistant executive housekeeper
  • Assistant housekeeper
  • Floor supervisor
  • Room attendant
  • Public area supervisor
  • Cleaner
  • Tailor and seamstress
  • Uniform and linen room attendant

Room Service/ In-room Dining

  • Give convenience
  • Enhance guest satisfaction
  • Guest enjoys high privacy
  • Personalized service

Restaurant

  • Food and beverage manager
  • Restaurant manager
  • Assistant restaurant manager
  • Station head waiter
  • Station waiter
  • Waiter

Kitchen

  • Head chef
  • Sous chef
  • Station chef
  • Assistant cooks
  • Apprentice

F&B Classification Based on Market Segment

  • Hotel market
  • Leisure market
  • Business and industrial market
  • Student market
  • Retail market
  • Transportation market
  • Health care market
  • Other public sector market

Types of Menus

  • À la carte menu
  • Table d'hôte menu
  • Menu of the day
  • Children's menu
  • Banquet menu
  • Cocktail menu
  • Cycle menu

Objective of Menu

  • Please customer
  • Make a profitable menu
  • Identify food and drinks offered
  • Identify quantities and quality of F&B ingredients
  • Contribute to market image
  • Effective marketing tools
  • Defining core theme for the restaurant
  • Cost-based approach
  • Food cost percentage (~20-30%)
  • Subjective approach
  • (Based on other factors)

Ambience of a Restaurant

  • Color of lighting
  • Music
  • Scent
  • Decor
  • Uniform
  • Senses
    • Sight
    • Touch
    • Hearing
    • Smell
    • Temperature

Kitchen Features

  • Well-designed with space efficiency
  • Ease of supervision
  • Easy flow of materials and personnel
  • Containers, equipment, utensils
  • Storage area

Kitchen Layout Factors

  • Number of staff
  • Dining area size
  • Type of operation
  • Available equipment
  • Workers safety
  • Efficient workflow
  • Type and extent of menu
  • Service style

5 Keys to Food Safety

  • Choose safe raw materials
  • Keep hands and utensils clean
  • Separate raw and cooked food
  • Cook food thoroughly
  • Safe temperature

6 Aspects of Personal Hygiene

  • Appearance
  • Personal habits
  • Health conditions (personal & injuries)
  • Health management (new recruits & serving staff)
  • Hand hygiene (procedures & staff hand-washing)
  • Protective overalls

5 Dimensions of Customer Service

  • Integrated
  • Direct
  • Emotional
  • Timely
  • Improving

How to Improve Customer Service

  • Training programs/workshops
  • Employee orientation
  • Collecting customer feedback
  • Providing incentives for staff

Customer Life-Time Value (CLTV)

  • Present value of future cash flows from a customer relationship

Importance of Customer Loyalty

  • Repeated business
  • Greater volume and upselling opportunities
  • Protecting company from competitors
  • Word-of-mouth marketing
  • Providing honest and high-quality feedback

Simplifying Procedures

  • Standardization of tasks and processes
  • Use of technology
  • Meeting customer expectations
  • Formal measures and evaluation
  • Commitment to resources
  • Flexibility in quality program

Service Triangle

  • Evaluate current performance
  • Identify weak points
  • Understand customer perspective
  • Improve customer satisfaction
  • Create long-term loyalty

Service Encounters

  • Establish service standard
  • Service delivery system
  • Service tasks
  • Ensure a satisfactory customer experience

Importance/Benefits of Service Recovery System

  • Maintain customer loyalty
  • Improve company performance
  • Enhance strategic position in the market
  • Avoid harm to reputation
  • Maintain service quality

Service Recovery Techniques

  • Analyze the problem
  • Understand the problem
  • Collecting appropriate data
  • Establishing procedures and guidelines

Types of Difficult Customers

  • Indecisive Customers
  • Demanding Customers
  • Dissatisfied customers
  • Angry Customers
  • Rude Customers
  • Talkative Customers

Reasons for Customer Dissatisfaction

  • Quality of product/service
    • Substandard quality of goods
    • Poor service of staff
    • Exaggerated advertisement/service commitment
  • Lack of understanding
    • Lack of relevant information
    • Lack of effective communication
    • Cultural differences
  • Individual personality
    • Failure to meet personal expectations
    • Failure to fulfill motives

Dealing with Complaints & Problems

  • Staying calm
  • Maintaining politeness
  • Developing positive attitude
  • Showing care
  • Clarifying understanding
  • Evaluating complaints
  • Making decisions and offering suggestions
  • Following up

Verbal Communication

  • Talking
  • Listening
  • Questioning
  • Writing
  • Image
  • Non-verbal communication
    • Hand gestures
    • Facial expressions
    • Eye contact
    • Personal hygiene and grooming
  • Communication goals
    • Get and give information
    • Persuade
    • Ensure understanding
    • Get action
    • Change behavior
  • Effective communication skills
  • Summarizing
  • Connecting with the audience
  • Using simple words
  • Showing cultural sensitivity
  • Checking for understanding
  • Seeking participation
  • Effective questioning

Factors Affecting Communication

  • Role/status
  • Culture differences
  • Communication channel
  • Length of communication
  • Lack of feedback
  • Atmosphere/noise/distraction

Benefits of Effective Communication

  • Reduce mistakes
  • Faster decision-making
  • Adapt to market changes
  • Improving coordination
  • Improving morale and motivation of employees
  • Clear messaging
  • Awareness of employees
  • Better business relationships

Writing Skills

  • Concise writing
  • Correctness
  • Clarity
  • Completeness
  • Courteousness

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Description

Test your knowledge on key concepts in hotel management. This quiz covers topics like guest cycles, pricing strategies, and departmental roles within the hotel industry. Perfect for students and professionals looking to refresh their understanding of hospitality management.

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