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Questions and Answers
Which of the following is an example of a service process innovation in the hospitality industry?
In the context of service marketing, which of the following best exemplifies the concept of "people"?
Which of the following best describes the concept of "product" in services marketing?
A fitness center offers a variety of exercise classes for its members. Which of the following elements of the 7Ps framework does this exemplify?
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A car rental company guarantees a clean and well-maintained vehicle to every customer. This is an example of managing the service's:
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A high-end restaurant introduces a new menu featuring exotic ingredients and unique culinary techniques. This is an example of enhancing the service's:
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A telecommunications company offers various service packages to cater to different customer segments. This is an example of managing the service's:
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A luxury spa offers exclusive membership benefits to its loyal customers, including priority bookings and special discounts. This is an example of managing the service's:
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A bank offers personalized financial advice to its high-net-worth clients. This is an example of managing the service's:
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An airline company introduces a mobile app that allows passengers to check-in, choose their seats, and receive boarding passes digitally. This is an example of managing the service's:
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Study Notes
Service Process Innovation in Hospitality Industry
- An example of service process innovation in the hospitality industry is introducing a new menu featuring exotic ingredients and unique culinary techniques in a high-end restaurant.
Service Marketing Concept of "People"
- The concept of "people" in service marketing refers to the employees or staff who interact with customers and provide services.
Service Marketing Concept of "Product"
- The concept of "product" in services marketing refers to the intangible offers or benefits provided to customers, such as exercise classes offered by a fitness center.
7Ps Framework
- Offering various exercise classes by a fitness center exemplifies the "process" element of the 7Ps framework.
- Guaranteeing a clean and well-maintained vehicle to every customer by a car rental company exemplifies the "physical evidence" element of the 7Ps framework.
Service Enhancement
- Introducing a new menu featuring exotic ingredients and unique culinary techniques in a high-end restaurant is an example of enhancing the service's "product" or intangible offer.
Service Management
- Offering various service packages to cater to different customer segments by a telecommunications company is an example of managing the service's "process".
- Offering exclusive membership benefits, such as priority bookings and special discounts, to loyal customers by a luxury spa is an example of managing the service's "physical evidence" or tangible aspects.
- Offering personalized financial advice to high-net-worth clients by a bank is an example of managing the service's "people" or staff.
- Introducing a mobile app that allows passengers to check-in, choose their seats, and receive boarding passes digitally by an airline company is an example of managing the service's "process".
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Description
Identify an example of a service process innovation in the hospitality industry. This quiz assesses your knowledge of innovative service processes in the hospitality sector. Test your understanding of hospitality industry innovations!
