Hospitality Business and Revenue Management
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Questions and Answers

What is the formula to calculate Revenue?

TOTAL UNITS SOLD X UNIT PRICE

What is the primary goal of a business organization?

To earn Profit

What is the role of a Revenue Manager?

To ensure that the company's prices match a customer's willingness to pay

What is the formula to calculate Average Check per Transaction Count (ACTC)?

<p>SALES ÷ TC</p> Signup and view all the answers

What is a Channel in the context of Revenue Management?

<p>A source of business and a vehicle used to communicate with the source of customer</p> Signup and view all the answers

What is the formula to calculate Sales Per Item (SPI)?

<p>SALES ÷ IS</p> Signup and view all the answers

What are the three key elements to be an effective Revenue Manager?

<ol> <li>Understand the importance of Revenue Management, 2. Understand many complex factors, 3. Become better at making Revenue Management decisions</li> </ol> Signup and view all the answers

What is the formula to calculate Item Per Transaction Count (IPTC)?

<p>IS ÷ TC</p> Signup and view all the answers

What is the purpose of Revenue Management in a hospitality business?

<p>To address the issue of value offered to customers</p> Signup and view all the answers

Study Notes

Hospitality Business

  • A business providing food, beverages, lodging, travel, or entertainment services to people away from their homes.

Purpose of Business

  • To earn profit
  • To provide job opportunities

Profit

  • Net value achieved by the seller and buyer in a business transaction
  • Profit = Revenue - Expenses

Revenue

  • Total amount achieved in a specified time period
  • Revenue = Total Units Sold x Unit Price

Terms

  • TC: Transaction Count
  • CC: Cover Count
  • ACTC: Average Check per Transaction Count
  • ACCC: Average Check per Cover Count
  • IS: Items Sold
  • SPI: Sales per Item
  • IPTC: Item per Transaction Count

Formulas

  • Sales = Total Unit Sold
  • ACTC = Sales ÷ TC
  • ACCC = Sales ÷ CC
  • IS = Total Items Sold
  • SPI = Sales ÷ IS
  • IPTC = IS ÷ TC

Revenue Manager

  • Individual or team responsible for ensuring company prices match customer willingness to pay

Channel

  • Source of business and a vehicle used to communicate with customers

Effective Revenue Manager

  • Understands the importance of Revenue Management
  • Understands complex factors influencing revenue and strategies
  • Makes better Revenue Management decisions than competitors

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Description

Explore the core concepts of hospitality business, revenue management, and profit in the context of providing services to customers. Learn how to calculate profit and understand the purpose of business.

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