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Questions and Answers

Which of the following statements is NOT true about table turnover rate?

  • a. The higher, the better
  • b. Sales divided by the number of customers served (correct)
  • c. May vary depending on the restaurant type
  • d. Improved with a limited menu

In menu engineering, which two factors are considered?

  • a. Total Sales, Guest count
  • b. Selling price, Food cost
  • c. Sales volume, Contribution margin (correct)
  • d. Guest count, Average guest check

Which menu items should be the focus of suggestive selling?

  • a. Horse
  • b. Star
  • c. Puzzle (correct)
  • d. Dog

Which action might be considered for menu items within the “Horse” category?

<p>d. Reduce their portion sizes (D)</p> Signup and view all the answers

The restaurant MUST always purchase the highest quality of food to achieve the best overall quality?

<p>b. False (B)</p> Signup and view all the answers

Which technique assumes that the goods you purchase first are the goods you use first?

<p>c. FIFO (C)</p> Signup and view all the answers

Customer satisfaction always translates directly into customer loyalty

<p>b. False (B)</p> Signup and view all the answers

Customer loyalty is a unidimensional concept that encourages customers to keep returning for repeat purchases

<p>b. False (B)</p> Signup and view all the answers

Which of the following statements is NOT true about service blueprinting?

<p>b. It only includes employees that customers see in action (B)</p> Signup and view all the answers

In a service blueprint, what separates customer actions from frontstage actions?

<p>b. Line of interaction (B)</p> Signup and view all the answers

Study Notes

  • In menu engineering, two factors are considered: menu item profitability and menu item popularity.
  • "Horse" category menu items may be considered for suggestive selling or promotional activities.

Inventory Management

  • The FIFO (First-In, First-Out) technique assumes that the goods you purchase first are the goods you use first.

Customer Satisfaction and Loyalty

  • Customer satisfaction does not always directly translate into customer loyalty, as loyalty is a more complex concept.
  • Customer loyalty is a multidimensional concept that encourages customers to keep returning for repeat purchases.

Service Blueprinting

  • In a service blueprint, a "line of visibility" separates customer actions from frontstage actions.
  • One statement that is NOT true about service blueprinting is unspecified, but the technique is used to visualize and analyze the service process.

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