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Questions and Answers

Which of the following statements is NOT true about table turnover rate?

  • a. The higher, the better
  • b. Sales divided by the number of customers served (correct)
  • c. May vary depending on the restaurant type
  • d. Improved with a limited menu
  • In menu engineering, which two factors are considered?

  • a. Total Sales, Guest count
  • b. Selling price, Food cost
  • c. Sales volume, Contribution margin (correct)
  • d. Guest count, Average guest check
  • Which menu items should be the focus of suggestive selling?

  • a. Horse
  • b. Star
  • c. Puzzle (correct)
  • d. Dog
  • Which action might be considered for menu items within the “Horse” category?

    <p>d. Reduce their portion sizes (D)</p> Signup and view all the answers

    The restaurant MUST always purchase the highest quality of food to achieve the best overall quality?

    <p>b. False (B)</p> Signup and view all the answers

    Which technique assumes that the goods you purchase first are the goods you use first?

    <p>c. FIFO (C)</p> Signup and view all the answers

    Customer satisfaction always translates directly into customer loyalty

    <p>b. False (B)</p> Signup and view all the answers

    Customer loyalty is a unidimensional concept that encourages customers to keep returning for repeat purchases

    <p>b. False (B)</p> Signup and view all the answers

    Which of the following statements is NOT true about service blueprinting?

    <p>b. It only includes employees that customers see in action (B)</p> Signup and view all the answers

    In a service blueprint, what separates customer actions from frontstage actions?

    <p>b. Line of interaction (B)</p> Signup and view all the answers

    Study Notes

    • In menu engineering, two factors are considered: menu item profitability and menu item popularity.
    • "Horse" category menu items may be considered for suggestive selling or promotional activities.

    Inventory Management

    • The FIFO (First-In, First-Out) technique assumes that the goods you purchase first are the goods you use first.

    Customer Satisfaction and Loyalty

    • Customer satisfaction does not always directly translate into customer loyalty, as loyalty is a more complex concept.
    • Customer loyalty is a multidimensional concept that encourages customers to keep returning for repeat purchases.

    Service Blueprinting

    • In a service blueprint, a "line of visibility" separates customer actions from frontstage actions.
    • One statement that is NOT true about service blueprinting is unspecified, but the technique is used to visualize and analyze the service process.

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