Podcast
Questions and Answers
What is the primary focus of Horizontal Talent?
What is the primary focus of Horizontal Talent?
- Staffing for industries outside of information technology
- Connecting talent with traditional manufacturing companies
- Specializing in staffing for IT, digital marketing, and business strategy (correct)
- Developing new software solutions for clients
What does Horizontal Digital prioritize in its consultancy approach?
What does Horizontal Digital prioritize in its consultancy approach?
- Focusing solely on technological advancements
- Understanding customer needs through collected data (correct)
- Creating aesthetically pleasing websites without data analysis
- Maximizing profits over customer satisfaction
How does Horizontal Digital enhance customer experiences?
How does Horizontal Digital enhance customer experiences?
- Through standardized solutions across all sectors
- By implementing generic marketing strategies
- By using customer data to craft precise strategies and technologies (correct)
- By relying solely on client feedback for service improvements
What is a key belief stated by Horizontal Digital regarding brand strength?
What is a key belief stated by Horizontal Digital regarding brand strength?
What type of experiences does Horizontal Digital produce?
What type of experiences does Horizontal Digital produce?
Which aspect is crucial for Horizontal Talent's definition of success?
Which aspect is crucial for Horizontal Talent's definition of success?
Which platform is recognized as the world's #1 customer relationship management (CRM) platform?
Which platform is recognized as the world's #1 customer relationship management (CRM) platform?
What service focuses on understanding and improving customer interactions?
What service focuses on understanding and improving customer interactions?
Which of the following platforms is built on ASP.net?
Which of the following platforms is built on ASP.net?
What type of service includes creating strategies and improvements for customer relationships?
What type of service includes creating strategies and improvements for customer relationships?
Which cloud-based platform is specifically designed to enhance digital experiences through intelligent connectivity?
Which cloud-based platform is specifically designed to enhance digital experiences through intelligent connectivity?
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Study Notes
Horizontal Talent Overview
- Connects innovative talent with companies shaping industries.
- Invests in the success of clients, consultants, and recruiters.
- Focuses on building long-term partnerships.
- Specializes in staffing sectors: information technology, digital marketing, creative, and business strategy due to expertise.
Horizontal Digital Philosophy
- Belief: brands are defined by their weakest customer experience.
- Aims to enhance understanding of customer needs through data analysis.
- Utilizes customer data to create timely and precise engagement strategies.
- Develops comprehensive digital experiences including websites, apps, and portals.
Services Offered
- Customer Experience (CX) Strategy and Design.
- Digital Marketing and Campaign Management.
- Data Science and Analytics.
- Customer Relationship Management (CRM) systems.
- Experience and Commerce Platforms.
- Innovation services tailored for modern business needs.
Key Platforms Utilized
- Sitecore: Leading digital experience platform and CMS, known for extensive enterprise-level project experience.
- Salesforce: Premier CRM platform with applications for customer service, marketing, and analytics.
- Acquia: Cloud-based CMS focused on optimizing digital experiences.
- Coveo: Cloud platform enhancing digital experience intelligence via CMS connectors.
Additional Information
- Known as the original Sitecore Platinum Implementation Partner.
- Achievements include hundreds of successful enterprise-level Sitecore projects.
- Recognized as a Silver Salesforce Partner.
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