Podcast
Questions and Answers
Why HomeNet?
Why HomeNet?
Easily manage & merchandise inventory from one location.
What is the value of automated syndication?
What is the value of automated syndication?
Saves time and increases profits by getting vehicles seen by shoppers as fast as possible.
HomeNet Inventory is as easy as....
HomeNet Inventory is as easy as....
Get.Edit.Deliver.
What does IOL Essentials include?
What does IOL Essentials include?
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What is Unlimited Vehicle Distribution?
What is Unlimited Vehicle Distribution?
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What does the Near-Time Network do?
What does the Near-Time Network do?
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Which of these are Near-Time Network Partners? (Select all that apply)
Which of these are Near-Time Network Partners? (Select all that apply)
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How often do inventory updates occur on Facebook Marketplace?
How often do inventory updates occur on Facebook Marketplace?
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What features does PowerWriter offer?
What features does PowerWriter offer?
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What are Enhanced Image Overlays?
What are Enhanced Image Overlays?
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What is a key characteristic of Window Stickers?
What is a key characteristic of Window Stickers?
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What does the Pricing Matrix do?
What does the Pricing Matrix do?
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What is DigitalLot?
What is DigitalLot?
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What is SnapLot?
What is SnapLot?
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Where can interactive visuals of the end product be found?
Where can interactive visuals of the end product be found?
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Study Notes
HomeNet Overview
- HomeNet allows seamless management and merchandising of inventory from a single platform.
- Features expert formatting of content and automatic distribution of display ads to selected websites.
Automated Syndication
- Automated syndication saves significant time for dealers.
- Increases profits by swiftly showcasing vehicles to potential shoppers.
HomeNet Inventory Process
- Inventory management requires a simple three-step process: Get, Edit, Deliver.
IOL Essentials Offerings
- Includes:
- Unlimited Vehicle Distribution
- Near Time Network
- Facebook Marketplace access
- PowerWriter for used cars
- Window Stickers and Buyer's Guides
- Pricing Matrix for inventory management
Unlimited Vehicle Distribution
- Centralized distribution of inventory data and photos to update listings automatically.
- Provides consistent vehicle listings across multiple platforms, enhancing consumer trust.
- Enables filtering to distribute only selected vehicles based on specific criteria.
Near-Time Network
- Updates used car pricing and comments in nearly real-time (~10 minutes) across the network.
Near-Time Network Partners
- Includes notable partners: AutoTrader, CarsDirect, Dealer E-Process, Showroom Logic, KBB, Cars.com, DigiGo.
- HomeNet has a unique integration with DDC to achieve similar update speeds despite not being on the official network.
Facebook Marketplace Integration
- Regular inventory updates available multiple times a day.
- Access to 550 million users monthly, leading to a potential 70% increase in unique shopper interactions.
- Facebook is a leading platform for personalized consumer experiences in vehicle sales.
PowerWriter for Used Cars
- Offers options for manual or automatic description generation when vehicles are added.
- Features seven templates tailored for individual inventory needs.
- Enhanced Vehicle Data populates descriptions with detailed information about options and colors across multiple brands.
Enhanced Image Overlays
- A template library facilitates easy creation of overlays for vehicles.
- Available for both new and used cars, enhancing visual appeal with logos and custom graphics.
- Overlays can be applied to specific vehicles or set rules for the entire inventory.
Window Stickers
- Displays installed options and color details for multiple brands on window stickers.
- Incorporates QR codes for instant access to updated vehicle info via mobile devices.
- Streamlined creation process for stickers and guides ensures they can be printed whenever needed.
Pricing Matrix
- Facilitates automatic price adjustments for vehicles to simplify pricing strategies.
- Customizable rules based on vehicle make, model, and trim.
- Manages rebates and incentives for new vehicle inventory effectively.
DigitalLot
- An Android-exclusive app for mobile merchandising, supporting devices like Samsung and Google.
- Enables vehicle management, including content updates and photo capture from anywhere.
SnapLot
- An innovative image capture solution compatible with Android and iOS devices.
- Fast photo matching and uploading process, enhancing efficiency and reducing time to market.
- Allows photos to be taken offline, syncing and uploading them once Wi-Fi is available.
Interactive Visuals
- For a firsthand experience, visit www.CowboyToyota.com and explore their "Used Inventory" section, featuring interactive 360° views and live video options.
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Description
This quiz covers essential concepts of HomeNet Inventory management, including automation and syndication benefits. Test your understanding of how HomeNet simplifies inventory processes and enhances vehicle visibility for shoppers.
