History of Television in America
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Questions and Answers

Philo T. Farnsworth's television system used thermionic valves rather than cathode ray tubes for image capture.

False (B)

The utilization of television to reach voters during political campaigns only emerged in the 21st century.

False (B)

Television's influence on American society is limited to entertainment, with minimal impact on social issues such as race relations and gender roles.

False (B)

Television's ability to create a mass media experience leads primarily to the fragmentation, rather than consolidation, of public opinion due to diverse programming options.

<p>False (B)</p> Signup and view all the answers

Educational programs on television solely serve as entertainment and do not contribute to the informational needs, especially of children without access to traditional classrooms.

<p>False (B)</p> Signup and view all the answers

Early television broadcasts had no effect on culture, politics, or elections in the United States.

<p>False (B)</p> Signup and view all the answers

Presidential debates broadcast on television allow millions of viewers to form opinions on candidates.

<p>True (A)</p> Signup and view all the answers

Advertisers may pressure TV networks to incorporate product placements or other promotional integrations into programming.

<p>True (A)</p> Signup and view all the answers

Product placements within TV shows can range from subtle mentions of brands to overt scenes featuring products.

<p>True (A)</p> Signup and view all the answers

Product placement is almost universally enjoyed by viewers, with very few considering it intrusive.

<p>False (B)</p> Signup and view all the answers

The term 'fake news' originated from a political science journal, before being popularized by reality television.

<p>False (B)</p> Signup and view all the answers

Reality TV's influence is limited to entertainment, with no impact on areas such as political discourse.

<p>False (B)</p> Signup and view all the answers

Personalized viewing experiences, like recommendations based on viewing habits, are expected to decrease as technology advances.

<p>False (B)</p> Signup and view all the answers

Due to fierce competition, networks place a decreasing emphasis on original programming, instead favouring syndicated content.

<p>False (B)</p> Signup and view all the answers

Reality TV has had minimal impact on American culture and politics, with its effects being largely superficial and transient.

<p>False (B)</p> Signup and view all the answers

Television has been used as a tool for propaganda, but only by political parties, not interest groups.

<p>False (B)</p> Signup and view all the answers

Political campaigns utilize TV ads solely to inform the public about policy details.

<p>False (B)</p> Signup and view all the answers

Television’s influence on public opinion is limited to news programs, excluding other forms of media like talk shows.

<p>False (B)</p> Signup and view all the answers

Television's role in shaping public opinion is confined to political matters, not social issues.

<p>False (B)</p> Signup and view all the answers

Television's impact on public opinion is primarily due to its inability to reach large audiences quickly and consistently.

<p>False (B)</p> Signup and view all the answers

News programs on television have no effect on public discourse; they simply report events without influencing the topics discussed.

<p>False (B)</p> Signup and view all the answers

The shift in societal views toward more liberal attitudes regarding teenage independence has no correlation with the popularity of reality TV shows.

<p>False (B)</p> Signup and view all the answers

The first television broadcast was made in the United States.

<p>False (B)</p> Signup and view all the answers

Television news is universally accepted as completely accurate and reliable.

<p>False (B)</p> Signup and view all the answers

The portrayal of minorities on television has consistently been diverse and accurate since the inception of television.

<p>False (B)</p> Signup and view all the answers

Studies definitively show that TV violence has no impact on children's behavior or attitudes.

<p>False (B)</p> Signup and view all the answers

Advertising has minimal influence on the content and focus of television programming.

<p>False (B)</p> Signup and view all the answers

Flashcards

Philo T. Farnsworth

He invented the first electronic television system in 1928 using cathode ray tubes.

Golden Age of Television

The period in the 1950s when television became a dominant force in American homes, featuring iconic shows.

Dominant TV Networks (1950s)

CBS, NBC, and ABC were the major networks that shaped early television programming and culture.

Mass Media Creation

A significant impact of television, allowing messages to reach vast audiences simultaneously.

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Educational Potential of TV

Television's ability to educate through dedicated programming covering diverse subjects.

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Presidential Debates on TV

Live broadcasts where political candidates present their platforms and debate issues.

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TV's Impact on Social Issues

TV influenced views on race, gender, and sexuality.

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TV in Political Campaigns

Using television ads to connect with and influence potential voters.

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TV Schedule Manipulation

Moving TV shows to different times for more ads or favoring shows with higher ratings to attract advertisers.

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Product Placement in TV

Subtle or overt integrations of brands into TV show content.

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Reality TV's Cultural Impact

Phrases or concepts from reality TV that become part of everyday conversation.

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Reality TV and Political Discourse

The confrontational format of reality TV influencing the tone of political discussions.

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Streaming Services

Watching TV shows and movies on-demand, without traditional channels.

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Personalized Viewing Experiences

Recommending content based on an individual's viewing habits.

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Original Programming

Networks create exclusive content to attract and retain viewers.

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Advertisers Pressure

A major source of revenue for the Tv networks

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Reality TV and the Polarization of Society

Argued that reality TV has contributed to polarization.

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Reality TV Format

The format of the show, which often involves confrontation and conflict.

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Presidential Debates

A televised event where candidates discuss their platforms.

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Propaganda

Using media to promote a political agenda or viewpoint.

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Manipulation

Influencing people's beliefs and attitudes through targeted messages.

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Shaping Public Opinion

Television shapes what people think about political events and issues.

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TV's Reach

Reaching many people quickly and consistently with the same message.

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Agenda Setting

Establishing which topics are important for public discussion.

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Cultural Norms

TV shows influencing societal norms and values.

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First TV Broadcast

The first television broadcast was made on July 13, 1928 by John Logie Baird in Scotland.

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TV as News Source

TV provides quick updates and information for the public.

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Criticism of TV News

Concerns about accuracy, sensationalism, and focus on ratings.

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Minority Portrayal

Historically, minorities are underrepresented or portrayed stereotypically.

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Increasing Representation

Efforts to increase diversity and provide more accurate representation on screen.

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Behind-the-Scenes Diversity

Lack of writers and producers from diverse backgrounds.

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Impact of TV Violence

Exposure to violent media can lead to aggressive behavior and desensitization in children.

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Advertising's Influence

Companies pay to show their products during TV programs.

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Study Notes

  • Television's history in America started in the early 1900s with experimental broadcasts.
  • Philo T. Farnsworth invented the first electronic television system in 1928, using cathode ray tubes.
  • Television became widely available in American homes in the late 1940s.

Golden Age of Television

  • The 1950s are known as the Golden Age of Television.
  • CBS, NBC, and ABC dominated broadcasting during this period.
  • Popular shows included "I Love Lucy," "Leave It to Beaver," and "The Tonight Show."
  • These shows influenced American culture and social norms.
  • Television became an important tool in political campaigns, with candidates using TV ads.
  • Barack Obama used social media and online advertising successfully in his 2008 and 2012 campaigns.

Impact on American Society

  • Television has significantly shaped American culture and politics.
  • It has influenced how Americans think, act, and interact.
  • It has also affected social issues such as race relations, gender roles, and sexuality.
  • Television created mass media, allowing programs to reach large audiences and influence public opinion.
  • Presidential debates are broadcast live, allowing millions to form their own opinions.
  • Television has the potential for education through specialized educational programs.
  • Television has contributed to cultural homogenization while also providing a platform for diverse voices.

Impact on American Politics

  • Presidential debates have become integral to the political process.
  • The first televised debate was in 1952 between Dwight D. Eisenhower and Adlai Stevenson, with over 60 million viewers.
  • Television has been used for propaganda and manipulation by politicians and interest groups.
  • During the Cold War, it promoted anti-communist sentiments.
  • Political campaigns use TV ads to sway public opinion.
  • Television shapes public opinion through news programs and talk shows.
  • Politicians must craft messages carefully to resonate with the audience.
  • It has played a role in shaping public opinion on social issues.

Shaping Public Opinion

  • Television shapes public opinion by influencing how people perceive political events and issues.
  • It reaches large audiences quickly and consistently, making it a powerful tool for persuasion.
  • News programs set the agenda for public discourse.
  • Television shapes cultural norms and values through various shows.
  • Reality TV shows may have contributed to more liberal attitudes towards teenage independence.

News Source

  • The first television broadcast was on July 13, 1928, by John Logie Baird in Scotland.
  • Regular TV broadcasts in the United States began in 1947 with NBC's "Mary Kay and Johnny."
  • Television provides breaking news, sports updates, weather reports, entertainment news, and political coverage.
  • Concerns exist regarding the accuracy and sensationalism of television news.

Portrayal of Minorities

  • Minority groups have historically been underrepresented or stereotypically portrayed on television.
  • Efforts have been made to increase representation, such as shows like "Black-ish" and "Fresh Off the Boat."
  • Progress is slow, and many minority groups are still underrepresented.
  • There is a lack of diverse writers and producers behind the scenes.

Impact of Violence on Children

  • Exposure to violent media can lead to desensitization, increased aggression, and decreased empathy in children.
  • TV violence may reinforce gender stereotypes and promote anti-social behaviors.
  • It has been linked to increased fear and anxiety levels.
  • Parents and policymakers need to limit children's exposure to violent programs.

Advertising

  • Advertisers pay for airtime during TV shows, influencing programming decisions.
  • Networks tailor programming to appeal to advertisers, sometimes moving shows or favoring certain genres.
  • Advertisers exert pressure for product placements within programming.

Reality TV

  • Reality TV has significantly impacted American culture.
  • Phrases and concepts from reality TV have become part of everyday language, such as "fake news."
  • Many reality TV stars have achieved fame beyond their shows.
  • Reality TV's format, involving confrontation and conflict, has been compared to modern politics, contributing to polarization.

Future of Television

  • Increased streaming services are expected.
  • More personalized viewing experiences are anticipated.
  • Greater emphasis on original programming is likely.
  • Streaming services like Netflix, Hulu, and Amazon Prime Video are growing.
  • Algorithms are used to recommend content based on viewing habits. Networks are creating exclusive content to stand out in a competitive market.

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Description

A summary of television's history in America, including Philo T. Farnsworth's invention, the Golden Age of Television, and its impact on American society. The dominance of CBS, NBC, and ABC in the 1950s, and the influence of shows like "I Love Lucy" are also discussed.

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