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High and Low Potential Industries Quiz

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Questions and Answers

What is the main factor that stimulates creativity in a group of 8 to 14 participants?

Structured information sharing

Comments from other group members (correct)

Problem inventory analysis

Individual brainstorming sessions

What is a key rule to follow in brainstorming sessions for generating new product ideas?

Limiting the involvement of group members

Encouraging criticism from all members

Restricting the number of ideas shared

Encouraging freewheeling and wild ideas (correct)

What is NOT allowed during a brainstorming session according to the text?

Use of others' ideas

Criticism (correct)

Quantity of ideas

Combination of ideas

What is the purpose of providing consumers with a list of problems in problem inventory analysis?

To generate new product ideas from consumers' perspectives Signup and view all the answers

Which method involves individuals being provided with a list of problems instead of generating new ideas themselves?

Problem inventory analysis Signup and view all the answers

What is encouraged in brainstorming to increase the likelihood of useful ideas emerging?

Combining and improving ideas Signup and view all the answers

What aspect is essential for a successful brainstorming session?

Ensuring no one dominates or inhibits the discussion Signup and view all the answers

What is a characteristic of a good brainstorming session according to the text?

Being fun with no criticism allowed Signup and view all the answers

Why is freewheeling encouraged in brainstorming sessions?

To encourage wild and innovative ideas Signup and view all the answers

What is the primary difference between focus groups and problem inventory analysis?

The direct involvement in generating new product ideas Signup and view all the answers