10 Questions
What is the main factor that stimulates creativity in a group of 8 to 14 participants?
Comments from other group members
What is a key rule to follow in brainstorming sessions for generating new product ideas?
Encouraging freewheeling and wild ideas
What is NOT allowed during a brainstorming session according to the text?
Criticism
What is the purpose of providing consumers with a list of problems in problem inventory analysis?
To generate new product ideas from consumers' perspectives
Which method involves individuals being provided with a list of problems instead of generating new ideas themselves?
Problem inventory analysis
What is encouraged in brainstorming to increase the likelihood of useful ideas emerging?
Combining and improving ideas
What aspect is essential for a successful brainstorming session?
Ensuring no one dominates or inhibits the discussion
What is a characteristic of a good brainstorming session according to the text?
Being fun with no criticism allowed
Why is freewheeling encouraged in brainstorming sessions?
To encourage wild and innovative ideas
What is the primary difference between focus groups and problem inventory analysis?
The direct involvement in generating new product ideas
Test your knowledge about high and low potential industries, and learn about the characteristics that define each category. Explore the factors that contribute to an industry being classified as high or low potential.
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