Podcast
Questions and Answers
What is the main factor that stimulates creativity in a group of 8 to 14 participants?
What is the main factor that stimulates creativity in a group of 8 to 14 participants?
- Structured information sharing
- Comments from other group members (correct)
- Problem inventory analysis
- Individual brainstorming sessions
What is a key rule to follow in brainstorming sessions for generating new product ideas?
What is a key rule to follow in brainstorming sessions for generating new product ideas?
- Limiting the involvement of group members
- Encouraging criticism from all members
- Restricting the number of ideas shared
- Encouraging freewheeling and wild ideas (correct)
What is NOT allowed during a brainstorming session according to the text?
What is NOT allowed during a brainstorming session according to the text?
- Use of others' ideas
- Criticism (correct)
- Quantity of ideas
- Combination of ideas
What is the purpose of providing consumers with a list of problems in problem inventory analysis?
What is the purpose of providing consumers with a list of problems in problem inventory analysis?
Which method involves individuals being provided with a list of problems instead of generating new ideas themselves?
Which method involves individuals being provided with a list of problems instead of generating new ideas themselves?
What is encouraged in brainstorming to increase the likelihood of useful ideas emerging?
What is encouraged in brainstorming to increase the likelihood of useful ideas emerging?
What aspect is essential for a successful brainstorming session?
What aspect is essential for a successful brainstorming session?
What is a characteristic of a good brainstorming session according to the text?
What is a characteristic of a good brainstorming session according to the text?
Why is freewheeling encouraged in brainstorming sessions?
Why is freewheeling encouraged in brainstorming sessions?
What is the primary difference between focus groups and problem inventory analysis?
What is the primary difference between focus groups and problem inventory analysis?
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