Podcast
Questions and Answers
What is the goal of the staff and trainers in terms of their training?
What is the goal of the staff and trainers in terms of their training?
- To be trained to the highest standards (correct)
- To be trained only in specific areas
- To be trained only by experienced trainers
- To be trained to an average standard
What is the pricing strategy of the company?
What is the pricing strategy of the company?
- To have a price that is fair and reasonable (correct)
- To be the cheapest in the market
- To be more expensive than competitors
- To offer discounts to all customers
What is the purpose of a SWOT analysis?
What is the purpose of a SWOT analysis?
- To evaluate the company's financial situation
- To evaluate the company's human resources
- To evaluate the company's marketing strategy
- To identify Strengths, Weaknesses, Opportunities and Threats (correct)
What is the benefit of a SWOT analysis?
What is the benefit of a SWOT analysis?
What does the SWOT analysis separate the environmental analysis into?
What does the SWOT analysis separate the environmental analysis into?
What is the purpose of having highly trained staff and trainers?
What is the purpose of having highly trained staff and trainers?
What is the goal of continuous improvement?
What is the goal of continuous improvement?
What is the purpose of evaluating the organizational culture in a SWOT analysis?
What is the purpose of evaluating the organizational culture in a SWOT analysis?
What is one of the benefits of having deep product knowledge?
What is one of the benefits of having deep product knowledge?
What helps to cement confidence in a salesperson?
What helps to cement confidence in a salesperson?
What is one of the characteristics of good customer service?
What is one of the characteristics of good customer service?
What is an important aspect of professionalism in customer service?
What is an important aspect of professionalism in customer service?
Why is personalization important in customer service?
Why is personalization important in customer service?
What is customer service?
What is customer service?
What is one of the benefits of having knowledge about similar products sold by competitors?
What is one of the benefits of having knowledge about similar products sold by competitors?
What is the result of using good manners in customer service?
What is the result of using good manners in customer service?
What is the highest income level option in the questionnaire?
What is the highest income level option in the questionnaire?
What is the lowest age range option in the questionnaire?
What is the lowest age range option in the questionnaire?
What is the rating for 'Very Satisfied' in the questionnaire?
What is the rating for 'Very Satisfied' in the questionnaire?
What is the second option under 'Occupation' in the questionnaire?
What is the second option under 'Occupation' in the questionnaire?
What is the free service offered as a promotion in the questionnaire?
What is the free service offered as a promotion in the questionnaire?
What is the highest rating option in the questionnaire?
What is the highest rating option in the questionnaire?
What is the second aspect of 'SERVICE/PRODUCT' in the questionnaire?
What is the second aspect of 'SERVICE/PRODUCT' in the questionnaire?
What is the first aspect of 'PLACE' in the questionnaire?
What is the first aspect of 'PLACE' in the questionnaire?
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Study Notes
Highly Trained Staff and Trainers
- High standards of training for staff and trainers to deliver quality services to customers and patients
- Continuous improvement every day with pride in work
Affordable Pricing
- Fair and reasonable prices that make sense to customers
- Prices that are good value and easy to understand
- Not just about money, but about a fair deal
SWOT Analysis
- Evaluates strengths, weaknesses, opportunities, and threats in an organization
- Helps identify potential problems and find solutions
- Assesses what a business can and cannot do, and its opportunities and threats
Importance of Product Knowledge
- Boosts enthusiasm and confidence in salespeople
- Helps overcome objections from customers with factual information
- Gives an advantage over competitors with knowledge of similar products
Customer Service
- Takes care of customer needs with professional, helpful, high-quality service
- Characteristics include promptness, politeness, professionalism, and personalization
- Examples include using good manners, treating customers with respect, and using their names
Survey Questionnaire
- Designed to measure customer satisfaction in a fitness center
- Asks about demographics, income, occupation, and satisfaction with services and products
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