Harper's Legacy and Branding Quiz

<p>Child care during appointments (D)</p> Signup and view all the answers

<p>Facial massages and skincare (D)</p> Signup and view all the answers

<p>Reclining shampoo chair (C)</p> Signup and view all the answers

<p>1891 (D)</p> Signup and view all the answers

<p>Nearly 500 (C)</p> Signup and view all the answers

<p>A sign of unity (D)</p> Signup and view all the answers

<p>Widespread criticism (D)</p> Signup and view all the answers

<p>Make a small amendment to the current crest (D)</p> Signup and view all the answers

<p>Everton FC (D)</p> Signup and view all the answers

<p>It was opened to the public by King Charles I (C)</p> Signup and view all the answers

<p>They created alternative badge designs (D)</p> Signup and view all the answers

<p>A self-inflicted setback (B)</p> Signup and view all the answers

<p>A courier and logistics company (C)</p> Signup and view all the answers

<p>16% (D)</p> Signup and view all the answers

<p>Establishment of a new CEO within the first month (B)</p> Signup and view all the answers

<p>57.5% (B)</p> Signup and view all the answers

<p>No longer enforcing its policy against COVID-19 misinformation (B)</p> Signup and view all the answers

<p>12 months (D)</p> Signup and view all the answers

<p>Extremely hardcore work (B)</p> Signup and view all the answers

<p>Antisemitic and anti-Islamic groups (D)</p> Signup and view all the answers

<p>To retain blue checkmarks for verification (B)</p> Signup and view all the answers

<p>X's (C)</p> Signup and view all the answers

<p>The name change from Twitter to X (A)</p> Signup and view all the answers

<p>They find the rebranding process to be chaotic and inconsistent. (C)</p> Signup and view all the answers

<p>Utilization of AI to connect users in innovative ways (C)</p> Signup and view all the answers

<p>Introduction of subscription fees (A)</p> Signup and view all the answers

<p>Integration of banking and payments (A)</p> Signup and view all the answers

<p>It became inaccessible to its longtime owner. (C)</p> Signup and view all the answers

<p>WeChat (A)</p> Signup and view all the answers

<p>To assert leadership amid company problems and a slowdown in PC sales. (D)</p> Signup and view all the answers

<p>All of the above. (D)</p> Signup and view all the answers

<p>The reorganization merged the Macintosh and Apple II divisions while creating separate operations and sales &amp; marketing divisions. (C)</p> Signup and view all the answers

<p>They believed it would create a unified marketing strategy to target shared retail partners more effectively. (B)</p> Signup and view all the answers

<p>The overall slowdown in the personal computer industry, coupled with Apple's struggles in the business market, contributed to the company's difficulties. (B)</p> Signup and view all the answers

<p>He created a more centralized structure, consolidating all business units under a single P&amp;L and unifying functional departments. (C)</p> Signup and view all the answers

<p>He believed conventional management practices stifled innovation and constrained the company's creativity. (B)</p> Signup and view all the answers

<p>He laid off all general managers in a single day, centralized the company's operations, and unified its functional departments. (D)</p> Signup and view all the answers

<p>Personalization (C)</p> Signup and view all the answers

<p>Higher number of features correlates with success (D)</p> Signup and view all the answers

<p>Uber (B)</p> Signup and view all the answers

<p>Personalization (D)</p> Signup and view all the answers

<p>Asset sharing (D)</p> Signup and view all the answers

<p>To describe how a company creates and captures value (D)</p> Signup and view all the answers

<p>No model displayed all six (B)</p> Signup and view all the answers

<p>5.4% (C)</p> Signup and view all the answers

Sculley, as CEO, aimed to assert leadership during Apple's difficulties.

Eliminated separate product divisions, creating operations and sales divisions.

Apple scaled back advertising, closed factories, and laid off staff to cut costs.

Steve Jobs was better at product development than managing operations.

Profit and Loss responsibilities assigned to business units.

Jobs restructured Apple to foster innovation by simplifying management.

Functional departments were merged into one organization under Jobs.

Apple faced a slowdown in PC sales and internal management issues.

Elon Musk acquired Twitter for $44 billion.

Active user engagement on Twitter declined by 16% post-acquisition.

Musk initiated mass layoffs and closed offices in November 2022.

Musk conducted a Twitter poll asking if he should resign; 57.5% voted 'yes'.

Twitter implemented a subscription for verification checkmarks.

Post-acquisition, there was a notable rise in hate speech on the platform.

Twitter stopped enforcing its COVID-19 misinformation policy after Musk took over.

Twitter relies on Community Notes to combat misinformation as of September 2023.

Twitter has been rebranded to 'X' under Elon Musk's leadership.

Musk aims to create a super-app similar to China’s WeChat.

Posts on the platform will now be called 'X's' instead of 'tweets'.

The iconic blue bird logo was replaced by the letter X.

Elon Musk has consistently used the letter X in his branding.

Critics say the rebranding was chaotic and inconsistently applied.

X.com will be powered by AI to connect people in new ways.

The official account @X conflicted with an existing user's account.

A change of identity that included fans in its crest but faced backlash.

Managing Director who spoke about the rebranding's objective of unity.

Negative response from fans concerning the new club crest.

Leeds United made small changes to the crest for the 2019-20 centenary season.

Everton FC reversed its crest decision after fan backlash in 2013.

Established in 1635 as a public postal service by King Charles I.

Initial mail was carried by horses and messengers in the royal postal system.

Modern branding practices that sometimes alienate traditional supporters.

A hair product that launched Madam C.J. Walker's career.

An early entrepreneur who opened a successful beauty salon in Rochester, NY.

In 1888, Walker opened her first beauty salon using her own savings.

Franchising of beauty shops that trained mostly women from modest backgrounds.

A salon invention credited to Madam C.J. Walker that is now common.

Walker expanded her business by introducing franchises in the 1890s.

Walker became the first woman in Rochester's chamber of commerce.

Walker's school provided training with a focus on anatomy and massage techniques.

A model linking new technology to market needs, crucial for industry change.

Key attributes found in successful transformative business models.

Tailored offerings that meet individual customer needs effectively.

Using shared resources among users to reduce costs and increase efficiency.

Pricing model where cost is based on how much a service is used.

A network of organizations working together to create value.

An organization that can quickly respond to market changes.

A system describing how a company creates and captures value.