Podcast
Questions and Answers
In which year did Harley-Davidson begin making motorcycles?
In which year did Harley-Davidson begin making motorcycles?
- 1910
- 1920
- 1903 (correct)
- 1900
What is the primary design focus of most new Harleys?
What is the primary design focus of most new Harleys?
- To emphasize electric power
- To be lightweight and portable
- To resemble modern sports bikes
- To look like old Harleys (correct)
When did Harley-Davidson stop making small motorcycles in the US?
When did Harley-Davidson stop making small motorcycles in the US?
- 1960
- 1978
- 1980
- 1966 (correct)
What small portion of Harley-Davidson's income in 2010 came from logo licensing fees?
What small portion of Harley-Davidson's income in 2010 came from logo licensing fees?
What activities can fans of Harley-Davidson engage in?
What activities can fans of Harley-Davidson engage in?
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Study Notes
Overview of Harley-Davidson
- Founded in 1903 in Milwaukee, Wisconsin, as an American motorcycle manufacturer.
- Known for heavyweight motorcycles designed specifically for highway cruising, referred to as "Harleys".
- One of the two major U.S. motorcycle companies, alongside Indian Motorcycle.
Motorcycle Design and Features
- Harley-Davidson motorcycles are recognized for their distinctive look and sound.
- Most current models, apart from the V-Rods, are designed to resemble older Harley models.
Production History
- Produced small motorcycles both in the U.S. and Italy, but they were unsuccessful in the market.
- Manufacturing of small motorcycles ceased in the U.S. in 1966 and in Italy in 1978.
Community and Culture
- Harley-Davidson has a dedicated fan base, with numerous clubs and events available for enthusiasts.
- Offers a museum showcasing its history and motorcycle heritage.
Licensing and Revenue
- In addition to motorcycle sales, Harley-Davidson monetizes licensing deals, allowing companies to use its logos.
- In 2010, licensing fees constituted less than one-hundredth of the company's total revenue.
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