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Questions and Answers

Define strategy

The model or plan that integrates an organisations main objectives policies and sequence of actions into a coherent whole

What are the 3 levels of Strategy

Corporate strategy, Competitive Strategy and Functional Strategy

Define value proposition

The product, service or benefit provided to the customer

Define a company's values

<p>A set of principles, beliefs, norms and commitments that give meaning to what the company stands for, what it wants to achieve and how it tries to do this</p> Signup and view all the answers

Define a company's mission

<p>It's generic purpose in accordance with the values or expectations of the stakeholders</p> Signup and view all the answers

Define a company's vision

<p>It's desired future state, what the company could become</p> Signup and view all the answers

Define a company's objectives

<p>The general statements of the position to be achieved</p> Signup and view all the answers

What are general objectives

<p>Goals that the company intends to achieve in the long term that affect the org as a whole</p> Signup and view all the answers

What are operational objectives

<p>Specific measurable goals that are designed to support the overall gaols of the company - set objectives for the different units to makes the general objectives operational</p> Signup and view all the answers

The different objectives must be in agreement

<p>True</p> Signup and view all the answers

Define value creation

<p>Value creation refers to the process of generating additional value for stakeholders, customers, and the organization itself through various activities, products, or services. It is a fundamental concept in business and economics, emphasizing the idea that successful businesses contribute more value than the resources they consume.</p> Signup and view all the answers

In addition to financial gains value creation also includes...

<p>customer satisfaction, innovation, and overall positive impact on society</p> Signup and view all the answers

Define corporate governance

<p>The relationship between the company's management, its shareholder and other stakeholders. Relates to the distribution of power among the different stakeholders</p> Signup and view all the answers

What are the four main sources of value creation

<p>Efficiency, Innovation, Quality and Customer response</p> Signup and view all the answers

What are the 2 sources of differentiation advantage

<p>Exclusivity factors controlled by the company and Signage and Reputation</p> Signup and view all the answers

How do you analyse demand

<p>Market Research</p> Signup and view all the answers

Define economies of scale

<p>Cost advantages that a business can achieve as a result of an increase in its scale of production or operation.</p> Signup and view all the answers

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