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The model or plan that integrates an organisations main objectives policies and sequence of actions into a coherent whole

Corporate strategy, Competitive Strategy and Functional Strategy

The product, service or benefit provided to the customer

A set of principles, beliefs, norms and commitments that give meaning to what the company stands for, what it wants to achieve and how it tries to do this

It's generic purpose in accordance with the values or expectations of the stakeholders

It's desired future state, what the company could become

The general statements of the position to be achieved

Goals that the company intends to achieve in the long term that affect the org as a whole

Specific measurable goals that are designed to support the overall gaols of the company - set objectives for the different units to makes the general objectives operational

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Value creation refers to the process of generating additional value for stakeholders, customers, and the organization itself through various activities, products, or services. It is a fundamental concept in business and economics, emphasizing the idea that successful businesses contribute more value than the resources they consume.

customer satisfaction, innovation, and overall positive impact on society

The relationship between the company's management, its shareholder and other stakeholders. Relates to the distribution of power among the different stakeholders

Efficiency, Innovation, Quality and Customer response

Exclusivity factors controlled by the company and Signage and Reputation

Market Research

Cost advantages that a business can achieve as a result of an increase in its scale of production or operation.