Podcast
Questions and Answers
Which of the following best describes multimodal communication?
Which of the following best describes multimodal communication?
- Communication using different styles or forms. (correct)
- Communication limited to verbal interactions only.
- Communication using solely written text.
- Communication using a single style or form.
According to Gunther Kress, what is multimodality primarily concerned with?
According to Gunther Kress, what is multimodality primarily concerned with?
- The study of how people communicate through writing only.
- The study of how people communicate and interact using various modes. (correct)
- The study of traditional literature.
- The study of mass media influence on society.
In the context of multimodal communication, what does 'mode' generally refer to?
In the context of multimodal communication, what does 'mode' generally refer to?
- A specific type of computer software.
- A communication channel recognized by a culture. (correct)
- A statistical measure of data frequency.
- The emotional tone of a conversation.
What is the role of 'medium' in multimodal communication, according to the text?
What is the role of 'medium' in multimodal communication, according to the text?
How does multimodality utilize electronic mediums?
How does multimodality utilize electronic mediums?
What has been the traditional focus in studying communication before the rise of technology?
What has been the traditional focus in studying communication before the rise of technology?
How has the introduction of the internet and digital technologies affected the use of multimodal tools?
How has the introduction of the internet and digital technologies affected the use of multimodal tools?
How has the inclusion of computer literacy in education curricula influenced students' abilities?
How has the inclusion of computer literacy in education curricula influenced students' abilities?
What adaptation must teachers make to effectively use multimodal tools in their lessons?
What adaptation must teachers make to effectively use multimodal tools in their lessons?
How have class presentations evolved with the use of multimodal tools?
How have class presentations evolved with the use of multimodal tools?
How have multimodal tools impacted storytelling in classrooms?
How have multimodal tools impacted storytelling in classrooms?
Which of the following statements correctly differentiates multimodal literacy from digital literacy?
Which of the following statements correctly differentiates multimodal literacy from digital literacy?
Which of the options is an example of a multimodal text on paper?
Which of the options is an example of a multimodal text on paper?
Which option represents a digital multimodal text?
Which option represents a digital multimodal text?
Why is the multimodal communicator's choice of tool considered significant?
Why is the multimodal communicator's choice of tool considered significant?
Which communication method is defined as a oral communication?
Which communication method is defined as a oral communication?
Which communication method is considered written communication?
Which communication method is considered written communication?
What tools were common in 'My Time' of class reporting?
What tools were common in 'My Time' of class reporting?
In the context of modern class reporting, which of the following tool is commonly used?
In the context of modern class reporting, which of the following tool is commonly used?
How did Gunther Kress define ‘mode’?
How did Gunther Kress define ‘mode’?
Which of the following best encapsulates Kress’s viewpoint on multimodality?
Which of the following best encapsulates Kress’s viewpoint on multimodality?
How would modern elementary classrooms differ from earlier, pre-digital age classrooms?
How would modern elementary classrooms differ from earlier, pre-digital age classrooms?
How is media delivery affected by multimodality practice?
How is media delivery affected by multimodality practice?
What are some examples of different styles that can be incorporated in multimodal communication?
What are some examples of different styles that can be incorporated in multimodal communication?
Which of the following options is unlikely related to Gunther Kress' field of study?
Which of the following options is unlikely related to Gunther Kress' field of study?
Flashcards
Multi Modal Communication
Multi Modal Communication
Communication employing different styles or forms, including verbal, visual, and gestural modes.
Gunther Kress
Gunther Kress
A British semiotician known for contributions to multimodality study.
Multimodality
Multimodality
Theory focusing on how people interact and communicate through writing, speaking, gestures, and visual forms
Mode
Mode
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Medium
Medium
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Multimodality (digital)
Multimodality (digital)
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Modern Storytelling
Modern Storytelling
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Multimodal Literacy
Multimodal Literacy
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Study Notes
Multi Modal Communication
- Communication happens in different styles or forms.
- Styles and forms can include verbal, pictures, signs, gestures, and multimedia.
Gunther Kress (1940-2019)
- Was a British semiotician and the Chair of semiotics and education.
- He worked under the Department of Culture, Communication and Media.
- He contribute to the study of Multimodality.
- Multimodality in Learning Theories defines Multimodality as a theory.
- The theory focusses on communication and interaction how people communicate and interact with each other.
- That includes writing (one mode), speaking, gestures, gaze and visual forms (many modes).
- Mode is a communication channel recognized by a culture.
- Such as writing, gesture, posture, gaze, choice of font and color, images, video, and interactions between them.
- Medium is a substance for realizing meaning, making availability a reality.
- Medium includes video, image, text, and audio and semiotic, sociological and technological practices.
- Such practices include film, newspaper, billboard, radio, TV, and the classroom.
- Multimodality uses electronic media by creating digital modes.
- These modes interlace image, writing, layout, speech, and video
- Mediums became delivery modes, considering current and future contexts.
Is This New?
- Multimodal communications development is not new since it was studied before.
- The focus was on voice, bodily gestures, and expressions in public speaking.
- Few were interested, until the rise of technology.
The Power of The Internet
- Public access to the Internet has facilitated the acquisition of personal computers, laptops, and other digital technologies.
- The demand for using multimodal tools has increased.
- Computer literacy in education curricula has lead has more students become knowledgeable in doing video presentations and other works via different applications.
- Written reports are now more interesting and understandable with color and animation.
- Teachers should now adapt to using multimodal tools in lessons.
- Class presentations got many student's attention due to participatory and interactive activities.
- Traditional grade school's story telling by teachers whom read from printed books, has been replaces with digital formats.
- Storytelling and meaning becomes enhanced.
- Students learn textual understanding with multimodal tools.
Multimodal Literacy
- It it strongly connected with the rise of digital communications technology, multimodal differs from digital.
- Multimodal text can be paper-based (books, posters, comics).
- Multimodal text can be digital (slide presentations, e-books, blogs, e-posters, web pages, social media, video games, animation, film).
- Multimodal text happen live (performances and events).
- The choice of tool used by the multimodal communicator is a factor.
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