30 Questions
What strategy did Instagram use to kickstart early growth?
Providing users with filters
What feature of TikTok allows users to participate in popular meme formats?
Sound
How is TikTok different from YouTube in terms of content creators?
TikTok has a higher percentage of content creators among its users
Why is it challenging to determine the viewership of videos on each platform?
Viewers can watch without creating an account
How is the hypothesis about TikTok encouraging users to create video content operationalized?
By calculating the percentage of commenters who also upload video content
What unique identifier is used to match commenters to user profiles on TikTok?
'Unique id' left by commenters
What is the focus of the research mentioned in the text?
The production of content on TikTok related to politics
How were the 11,546 TikTok accounts identified for the research?
By using hashtag and snowball sampling methods
What distinguishes TikTok from YouTube in terms of users' video uploading behavior?
TikTok users upload a higher percentage of videos
In what way are TikTok view counts different from YouTube based on the text?
TikTok view counts are less dominated by virality
What determines the viewership of videos on TikTok according to the text?
The number of followers/subscribers an account has
How has TikTok evolved in terms of its role in American politics according to the text?
It has transformed into a significant force in American politics
What is the main reason behind the increased likelihood of a TikTok video being seen by millions of people?
The centrality of the algorithm on TikTok
What is disrupted by the algorithm on TikTok?
The fundamental laws of political media
What type of media consumer behavior does the web's unfathomable consumer choice lead to?
Heightened dependence on heuristics and habits
In the context of web traffic, what tends towards audience stability according to the text?
Less formal 'bookmarking' or browser history-based recommendations
What aspect of media business models is highlighted as more stable?
Formal recurring payments (subscriptions)
'For You Page' on TikTok supplants what behavior entirely according to the text?
'Following' behavior
What is considered political content on TikTok based on the provided definition?
Stances on society and comments on daily politics
How is a TikTok account defined as political?
If over 50% of the produced content is political
Why did the researchers choose a 50% threshold for defining political accounts on TikTok?
To focus on users who consistently produce political content
What were some examples of normative stances mentioned in the text?
#BlackLivesMatter (BLM) and COVID-19 policies
What distinguishes TikTok accounts producing political content from those not focused on politics?
The percentage of political content they produce
Why do researchers want to focus on TikTok users who consistently post political content?
To better understand the impact of political content on social media
What can be inferred from the information provided about commenters on YouTube and TikTok?
More commenters on TikTok create at least 5 videos compared to YouTube.
Based on the text, what can be concluded about the relationship between followers and video views on TikTok?
A 1 percent increase in followers on TikTok is associated with a 0.54 percent increase in video plays per account.
What is highlighted regarding the variance in views for accounts on YouTube and TikTok?
In all cases, the subscriber/follower count can account for the majority of the variance in views.
What does Panel A of Figure 4 provide evidence for?
H2: Commenters produce more videos on TikTok compared to YouTube.
What is highlighted by the non-overlapping 5th and 95th percentile in Panel B of Figure 3?
There is a significant gap between the distributions of uploaded videos on TikTok and YouTube.
What can be concluded about the association between subscribers and median video plays on YouTube?
A 1 percent increase in subscribers on YouTube is associated with a 0.54 percent increase in median video plays per account.
Test your knowledge on the research findings by Guinaudeau, Munger & Votta regarding the difference in user behavior between TikTok and YouTube. Explore concepts like 'virality-from-nowhere' and the impact of algorithms on audience reach.
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