Guinaudeau, Munger & Votta 469 Computational Communication Research Quiz
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Questions and Answers

What strategy did Instagram use to kickstart early growth?

  • Providing users with filters (correct)
  • Implementing advanced video editing tools
  • Restricting content creation
  • Focusing on long-form video content

What feature of TikTok allows users to participate in popular meme formats?

  • Stickers
  • Sound (correct)
  • Text overlay
  • Color filters

How is TikTok different from YouTube in terms of content creators?

  • YouTube has more video editing options
  • TikTok has a higher percentage of content creators among its users (correct)
  • YouTube focuses on providing audio filters
  • TikTok only allows professional creators

Why is it challenging to determine the viewership of videos on each platform?

<p>Viewers can watch without creating an account (C)</p> Signup and view all the answers

How is the hypothesis about TikTok encouraging users to create video content operationalized?

<p>By calculating the percentage of commenters who also upload video content (B)</p> Signup and view all the answers

What unique identifier is used to match commenters to user profiles on TikTok?

<p>'Unique id' left by commenters (D)</p> Signup and view all the answers

What is the focus of the research mentioned in the text?

<p>The production of content on TikTok related to politics (B)</p> Signup and view all the answers

How were the 11,546 TikTok accounts identified for the research?

<p>By using hashtag and snowball sampling methods (D)</p> Signup and view all the answers

What distinguishes TikTok from YouTube in terms of users' video uploading behavior?

<p>TikTok users upload a higher percentage of videos (D)</p> Signup and view all the answers

In what way are TikTok view counts different from YouTube based on the text?

<p>TikTok view counts are less dominated by virality (C)</p> Signup and view all the answers

What determines the viewership of videos on TikTok according to the text?

<p>The number of followers/subscribers an account has (A)</p> Signup and view all the answers

How has TikTok evolved in terms of its role in American politics according to the text?

<p>It has transformed into a significant force in American politics (C)</p> Signup and view all the answers

What is the main reason behind the increased likelihood of a TikTok video being seen by millions of people?

<p>The centrality of the algorithm on TikTok (C)</p> Signup and view all the answers

What is disrupted by the algorithm on TikTok?

<p>The fundamental laws of political media (A)</p> Signup and view all the answers

What type of media consumer behavior does the web's unfathomable consumer choice lead to?

<p>Heightened dependence on heuristics and habits (A)</p> Signup and view all the answers

In the context of web traffic, what tends towards audience stability according to the text?

<p>Less formal 'bookmarking' or browser history-based recommendations (C)</p> Signup and view all the answers

What aspect of media business models is highlighted as more stable?

<p>Formal recurring payments (subscriptions) (A)</p> Signup and view all the answers

'For You Page' on TikTok supplants what behavior entirely according to the text?

<p>'Following' behavior (B)</p> Signup and view all the answers

What is considered political content on TikTok based on the provided definition?

<p>Stances on society and comments on daily politics (B)</p> Signup and view all the answers

How is a TikTok account defined as political?

<p>If over 50% of the produced content is political (C)</p> Signup and view all the answers

Why did the researchers choose a 50% threshold for defining political accounts on TikTok?

<p>To focus on users who consistently produce political content (B)</p> Signup and view all the answers

What were some examples of normative stances mentioned in the text?

<p>#BlackLivesMatter (BLM) and COVID-19 policies (D)</p> Signup and view all the answers

What distinguishes TikTok accounts producing political content from those not focused on politics?

<p>The percentage of political content they produce (D)</p> Signup and view all the answers

Why do researchers want to focus on TikTok users who consistently post political content?

<p>To better understand the impact of political content on social media (A)</p> Signup and view all the answers

What can be inferred from the information provided about commenters on YouTube and TikTok?

<p>More commenters on TikTok create at least 5 videos compared to YouTube. (A)</p> Signup and view all the answers

Based on the text, what can be concluded about the relationship between followers and video views on TikTok?

<p>A 1 percent increase in followers on TikTok is associated with a 0.54 percent increase in video plays per account. (B)</p> Signup and view all the answers

What is highlighted regarding the variance in views for accounts on YouTube and TikTok?

<p>In all cases, the subscriber/follower count can account for the majority of the variance in views. (B)</p> Signup and view all the answers

What does Panel A of Figure 4 provide evidence for?

<p>H2: Commenters produce more videos on TikTok compared to YouTube. (D)</p> Signup and view all the answers

What is highlighted by the non-overlapping 5th and 95th percentile in Panel B of Figure 3?

<p>There is a significant gap between the distributions of uploaded videos on TikTok and YouTube. (B)</p> Signup and view all the answers

What can be concluded about the association between subscribers and median video plays on YouTube?

<p>A 1 percent increase in subscribers on YouTube is associated with a 0.54 percent increase in median video plays per account. (B)</p> Signup and view all the answers

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