Guinaudeau, Munger & Votta 469 Computational Communication Research Quiz
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Questions and Answers

What strategy did Instagram use to kickstart early growth?

  • Providing users with filters (correct)
  • Implementing advanced video editing tools
  • Restricting content creation
  • Focusing on long-form video content

    • What feature of TikTok allows users to participate in popular meme formats?

  • Stickers
  • Sound (correct)
  • Text overlay
  • Color filters

    • How is TikTok different from YouTube in terms of content creators?

  • YouTube has more video editing options
  • TikTok has a higher percentage of content creators among its users (correct)
  • YouTube focuses on providing audio filters
  • TikTok only allows professional creators

    • Why is it challenging to determine the viewership of videos on each platform?

    <p>Viewers can watch without creating an account</p> Signup and view all the answers

    How is the hypothesis about TikTok encouraging users to create video content operationalized?

    <p>By calculating the percentage of commenters who also upload video content</p> Signup and view all the answers

    What unique identifier is used to match commenters to user profiles on TikTok?

    <p>'Unique id' left by commenters</p> Signup and view all the answers

    What is the focus of the research mentioned in the text?

    <p>The production of content on TikTok related to politics</p> Signup and view all the answers

    How were the 11,546 TikTok accounts identified for the research?

    <p>By using hashtag and snowball sampling methods</p> Signup and view all the answers

    What distinguishes TikTok from YouTube in terms of users' video uploading behavior?

    <p>TikTok users upload a higher percentage of videos</p> Signup and view all the answers

    In what way are TikTok view counts different from YouTube based on the text?

    <p>TikTok view counts are less dominated by virality</p> Signup and view all the answers

    What determines the viewership of videos on TikTok according to the text?

    <p>The number of followers/subscribers an account has</p> Signup and view all the answers

    How has TikTok evolved in terms of its role in American politics according to the text?

    <p>It has transformed into a significant force in American politics</p> Signup and view all the answers

    What is the main reason behind the increased likelihood of a TikTok video being seen by millions of people?

    <p>The centrality of the algorithm on TikTok</p> Signup and view all the answers

    What is disrupted by the algorithm on TikTok?

    <p>The fundamental laws of political media</p> Signup and view all the answers

    What type of media consumer behavior does the web's unfathomable consumer choice lead to?

    <p>Heightened dependence on heuristics and habits</p> Signup and view all the answers

    In the context of web traffic, what tends towards audience stability according to the text?

    <p>Less formal 'bookmarking' or browser history-based recommendations</p> Signup and view all the answers

    What aspect of media business models is highlighted as more stable?

    <p>Formal recurring payments (subscriptions)</p> Signup and view all the answers

    'For You Page' on TikTok supplants what behavior entirely according to the text?

    <p>'Following' behavior</p> Signup and view all the answers

    What is considered political content on TikTok based on the provided definition?

    <p>Stances on society and comments on daily politics</p> Signup and view all the answers

    How is a TikTok account defined as political?

    <p>If over 50% of the produced content is political</p> Signup and view all the answers

    Why did the researchers choose a 50% threshold for defining political accounts on TikTok?

    <p>To focus on users who consistently produce political content</p> Signup and view all the answers

    What were some examples of normative stances mentioned in the text?

    <p>#BlackLivesMatter (BLM) and COVID-19 policies</p> Signup and view all the answers

    What distinguishes TikTok accounts producing political content from those not focused on politics?

    <p>The percentage of political content they produce</p> Signup and view all the answers

    Why do researchers want to focus on TikTok users who consistently post political content?

    <p>To better understand the impact of political content on social media</p> Signup and view all the answers

    What can be inferred from the information provided about commenters on YouTube and TikTok?

    <p>More commenters on TikTok create at least 5 videos compared to YouTube.</p> Signup and view all the answers

    Based on the text, what can be concluded about the relationship between followers and video views on TikTok?

    <p>A 1 percent increase in followers on TikTok is associated with a 0.54 percent increase in video plays per account.</p> Signup and view all the answers

    What is highlighted regarding the variance in views for accounts on YouTube and TikTok?

    <p>In all cases, the subscriber/follower count can account for the majority of the variance in views.</p> Signup and view all the answers

    What does Panel A of Figure 4 provide evidence for?

    <p>H2: Commenters produce more videos on TikTok compared to YouTube.</p> Signup and view all the answers

    What is highlighted by the non-overlapping 5th and 95th percentile in Panel B of Figure 3?

    <p>There is a significant gap between the distributions of uploaded videos on TikTok and YouTube.</p> Signup and view all the answers

    What can be concluded about the association between subscribers and median video plays on YouTube?

    <p>A 1 percent increase in subscribers on YouTube is associated with a 0.54 percent increase in median video plays per account.</p> Signup and view all the answers

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