Podcast
Questions and Answers
What percentage of users clicked on the first three search results in 2013, according to the text?
What percentage of users clicked on the first three search results in 2013, according to the text?
- 80%
- 95%
- 75%
- 90% (correct)
What is the recommended approach for product descriptions on a website, according to the text?
What is the recommended approach for product descriptions on a website, according to the text?
- List the product's features in bullet points (correct)
- Avoid using keywords altogether
- Use keyword stuffing extensively
- Write long, descriptive paragraphs with keywords
Which of the following is NOT mentioned as a tip for developing a successful online business in the text?
Which of the following is NOT mentioned as a tip for developing a successful online business in the text?
- Make an amazing first impression
- Invest in paid advertising campaigns (correct)
- Improve your site's navigation
- Utilize high-quality product photos
What is the purpose of the slider showing products viewed by customers who viewed the same item, according to the text?
What is the purpose of the slider showing products viewed by customers who viewed the same item, according to the text?
What should be done with URLs for a website?
What should be done with URLs for a website?
Which of the following is mentioned as a tip for developing a successful online business in the text?
Which of the following is mentioned as a tip for developing a successful online business in the text?
What effect does having similar prices for two products have on consumer behavior?
What effect does having similar prices for two products have on consumer behavior?
In the experiments mentioned, what percentage of users chose to buy a pack of gum when the prices were 62 and 64 cents?
In the experiments mentioned, what percentage of users chose to buy a pack of gum when the prices were 62 and 64 cents?
What does Weber's Law primarily focus on in relation to pricing changes?
What does Weber's Law primarily focus on in relation to pricing changes?
Why is anchoring considered a cognitive bias according to the text?
Why is anchoring considered a cognitive bias according to the text?
What is the 'magic number' mentioned in relation to price increases in the text?
What is the 'magic number' mentioned in relation to price increases in the text?
How does the presence of a higher-priced item affect perception, as described in the text?
How does the presence of a higher-priced item affect perception, as described in the text?
What percentage of abandoned shopping carts are due to high shipping costs?
What percentage of abandoned shopping carts are due to high shipping costs?
Which online store strategy works best for clothing, beauty products, or accessories niches?
Which online store strategy works best for clothing, beauty products, or accessories niches?
What is the most common reason for abandoned shopping carts?
What is the most common reason for abandoned shopping carts?
What is the purpose of displaying the best offer on the checkout page?
What is the purpose of displaying the best offer on the checkout page?
What should online stores include to meet customer expectations according to the text?
What should online stores include to meet customer expectations according to the text?
Why is it important for businesses to ask for feedback from customers?
Why is it important for businesses to ask for feedback from customers?
Why is it important to include the brand or collection in the title of a product on Zappos?
Why is it important to include the brand or collection in the title of a product on Zappos?
What is the benefit of writing unique product descriptions instead of using manufacturer-provided ones?
What is the benefit of writing unique product descriptions instead of using manufacturer-provided ones?
Why should one not delete out-of-stock pages according to the text?
Why should one not delete out-of-stock pages according to the text?
What does linking to other sites on your e-commerce store demonstrate to visitors according to the text?
What does linking to other sites on your e-commerce store demonstrate to visitors according to the text?
Why is using Analytics important for an e-commerce store?
Why is using Analytics important for an e-commerce store?
What is the purpose of adding social media plugins to an e-commerce site according to the text?
What is the purpose of adding social media plugins to an e-commerce site according to the text?
What percentage of UK online shoppers prefer stores that use personal information to provide a more relevant shopping experience?
What percentage of UK online shoppers prefer stores that use personal information to provide a more relevant shopping experience?
Which of the following features is NOT mentioned in the text as a recommended product recommendation feature to implement?
Which of the following features is NOT mentioned in the text as a recommended product recommendation feature to implement?
What is the purpose of using live chat or a chatbot on an e-commerce website?
What is the purpose of using live chat or a chatbot on an e-commerce website?
What percentage of mobile platform buyers use coupons?
What percentage of mobile platform buyers use coupons?
Based on the text, what is the main challenge associated with pricing strategies in e-commerce?
Based on the text, what is the main challenge associated with pricing strategies in e-commerce?
What is the focus of the 'small guide' mentioned?
What is the focus of the 'small guide' mentioned?
