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What is niche marketing?
What is niche marketing?
- A marketing strategy that ignores the needs of a specific market segment
- A marketing strategy that targets a broad audience
- A marketing strategy that focuses on a narrow and well-defined market segment (correct)
- A marketing strategy that offers products or services to everyone
What is the goal of niche marketing?
What is the goal of niche marketing?
- To create a product or service that meets the specific needs of a target market (correct)
- To create a product or service that is more expensive than competitors
- To create a product or service that is cheaper than competitors
- To create a product or service that appeals to everyone
What advantage can niche marketing give to businesses?
What advantage can niche marketing give to businesses?
- It can make them lose their competitive advantage
- It can make them appeal to a broad audience
- It can make them blend in with their competitors
- It can help them build brand loyalty (correct)
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