Gucci History and Overview

History and Overview of Gucci

• Gucci is an Italian high-end luxury fashion house based in Florence, Italy that sells handbags, ready-to-wear, footwear, accessories, and home decoration.

• The company was founded in 1921 by Guccio Gucci in Florence, Tuscany, and became an iconic brand under the direction of Aldo Gucci during the Italian Dolce Vita period.

• The Gucci family was entirely ousted from the company by 1993 after family feuds during the 1980s, but the brand was revived with a provocative 'Porno Chic' props.

• In 2019, Gucci operated 487 stores, had 17,157 employees, and generated €9.628 billion in sales.

• Dawn Mello was hired in 1989 to rebuild the brand's exclusivity and hired Tom Ford to oversee the women's ready-to-wear collection. Tom Ford was named creative director of Gucci in 1994 and revived the brand through provocative products and limited editions.

• In 1999, Gucci was acquired by the French conglomerate Pinault Printemps Redoute, which later became Kering, after a struggle with LVMH.

• Following Tom Ford's departure, Frida Giannini was appointed creative director of Gucci in 2006 and developed "neo-classics" such as the New Bamboo and the New Jackie handbags.

• In 2014, Marco Bizzarri was named CEO of Gucci, and in 2015, Alessandro Michele was appointed creative director of Gucci.

• Alessandro Michele developed a postgender geek-chic style for Gucci, experimenting with 'androgynous Bohemian' styles with a 19th-century reminiscence.

• Between 2010 and 2015, 220 new Gucci stores opened, bringing the total store count to 500.

• Gucci is a subsidiary of the French luxury group Kering.

• The company has a rich history, with many iconic products such as the Bamboo bag, Flora scarf, and Gucci loafer, and has been endorsed by many celebrities and public figures.The History and Initiatives of Gucci

• Alessandro Michele launched the Renaissance of Gucci, introducing a "sophisticated, intellectual and androgynous feel".

• Gucci has revived classics such as the double-G logo and the Jackie O. bag, and created iconic products such as the Dionysus handbag.

• Gucci inaugurated the Gucci Hub, a new Milan headquarters, and launched Gucci Décor, their first home decoration segment.

• The ArtLab, a 37,000-square-metre center of innovation outside of Florence, was opened by Gucci to develop and test new products.

• Gucci opened the Gucci Wooster Bookstore in New York, a 2,000-book shop curated by the founder of Dashwood Books David Strettell.

• Gucci launched Gucci 9, a 500-employee network of 6 call centers worldwide for high-end customer service, and revived its makeup and launched its first fine jewelry collection.

• In 2019, Gucci's sales reached 9.6 billion euros.

• Gucci launched two stores on Tmall following an agreement between Kering and Alibaba.

• Gucci launched a collection of glasses, Hollywood Forever in May 2021.

• Alessandro Michele left the post of creative director of Gucci on November 23, 2022, and Sabato de Sarno was announced as the new creative director on January 28, 2023.

• Gucci has a museum, the Gucci Garden, and a restaurant within its walls, the Gucci Osteria, managed by Massimo Bottura.

• Gucci launched the Chime for Change campaign for the improvement of education, health, and justice for women worldwide, and finances the restoration of many historic sites.