GTM Planning Mini Lesson

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Questions and Answers

What is a key consideration when developing a budget for marketing and sales activities?

  • Including excessive funds to ensure success
  • Developing a budget that can be easily changed
  • Ignoring resource allocation
  • Allocating resources as necessary (correct)

Why is it important to identify potential risks and have contingency plans before launching?

  • To limit the budget allocated for the launch
  • To prepare for unexpected challenges (correct)
  • To avoid allocating resources
  • To speed up the launch process

What is recommended regarding scaling and growth after a product launch?

  • Avoid planning for scaling as it may lead to resource depletion
  • Postpone any plans for growth until after the launch
  • Plan for scaling assuming everything will go perfectly (correct)
  • Disregard the need for scalability

Why does the text suggest looking for where you might need to hire help before going to market?

<p>To ensure readiness with required resources (C)</p> Signup and view all the answers

What does the associated download with the lesson mentioned in the text offer as a reference tool?

<p>An infographic with all steps laid out visually (B)</p> Signup and view all the answers

Why is it beneficial to have a budget that you can stick to for marketing and sales activities?

<p>To ensure financial accountability and control (C)</p> Signup and view all the answers

What should be done after identifying potential risks with the launch according to the text?

<p>Develop contingency plans to address the risks (D)</p> Signup and view all the answers

Why is it crucial to plan for scaling and growth post-launch?

<p>To prepare for increased demand and expansion opportunities (A)</p> Signup and view all the answers

What is an important reason for having a plan in place for scaling after launching a product?

<p>To capitalize on success and expansion opportunities (D)</p> Signup and view all the answers

Why does the text recommend allocating resources as necessary before going to market?

<p>To ensure readiness for marketing and sales activities (A)</p> Signup and view all the answers

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