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Questions and Answers

What does the term 'transcreation' emphasize in the context of game localisation?

  • The strict adherence to original texts
  • The elimination of all cultural references
  • The creative freedom given to translators (correct)
  • The direct translation of dialogues only

How do localisers approach the adaptation of game content?

  • By only translating words without changes
  • By incorporating new cultural elements and jokes (correct)
  • By strictly following the original script
  • By avoiding any modifications to the game design

What is the primary goal of transcreation in the context of translation?

  • To focus solely on enhancing the visuals of a text
  • To create entirely new texts from scratch
  • To translate original texts without any modifications
  • To linguistically and culturally adapt a text for a specific audience (correct)

Who argued that all translations involve some degree of creativity and thus may be considered forms of transcreation?

<p>Bernal-Merino (C)</p> Signup and view all the answers

What distinguishes irrealia from realia in game localization?

<p>Irrealia includes fictional elements, while realia refers to actual references (A)</p> Signup and view all the answers

In what areas has the concept of transcreation become prominent?

<p>Game localisation and marketing (C)</p> Signup and view all the answers

In what way does the study intend to utilize GPT-4 during game localization?

<p>To generate language-specific irrealia and provide localization options (B)</p> Signup and view all the answers

What aspect is particularly relevant to transcreation as defined by Fernández Costales?

<p>The translation of dialogues, subtitles, and proper nouns in narrative-heavy games (B)</p> Signup and view all the answers

What has been a criticism of the concept of transcreation according to some authors?

<p>It is an unnecessary distinction from traditional translation (C)</p> Signup and view all the answers

What limits the effectiveness of GPT models in transcreation according to the paper?

<p>Concerns regarding accuracy and cultural sensitivity limit their use (B)</p> Signup and view all the answers

What influences the user-oriented nature of game translation?

<p>Player preferences and cultural contexts (A)</p> Signup and view all the answers

What aspect of video games is critically dependent on world-building and storytelling?

<p>The creation of fictional elements (C)</p> Signup and view all the answers

What is one purpose for which translators can use the outputs generated by GPT models?

<p>As a starting point for brainstorming localization options (C)</p> Signup and view all the answers

What does the creative aspect of transcreation allow translators to do?

<p>Add cultural references and jokes to enhance player engagement (C)</p> Signup and view all the answers

What combination of elements characterizes video games according to the paper?

<p>Visual, auditory, and textual elements (D)</p> Signup and view all the answers

What role does game localization play in the experience of gamers?

<p>It ensures successful immersion through proper adaptation of elements (D)</p> Signup and view all the answers

What is the purpose of chaining prompts in transcreative output?

<p>To obtain more relevant and varied translations. (A)</p> Signup and view all the answers

Which of the following describes the output from Chained Prompt 1?

<p>It incorporates creative elements into translations. (C)</p> Signup and view all the answers

What was a key change in the output from Chained Prompt 2 compared to Chained Prompt 1?

<p>A combination of three words instead of two. (C)</p> Signup and view all the answers

What was a potential risk associated with generating more creative outputs?

<p>Higher rates of hallucinations. (D)</p> Signup and view all the answers

Which of the following is a translation provided in Chained Prompt 1 for Cyndaquil?

<p>Espinoardiente (D)</p> Signup and view all the answers

What do the Spanish and French translations in Chained Prompt 2 contain that is similar?

<p>Elements related to fire and quills. (D)</p> Signup and view all the answers

The term 'porcupine-like fire creature' is essential to which aspect of the translations?

<p>To capture the essence in creative naming. (A)</p> Signup and view all the answers

In the context of the translations provided, what does the term 'hallucinations' refer to?

<p>Inaccurate or misleading outputs. (C)</p> Signup and view all the answers

What is the main goal of localisers when adapting pokémonikers into different languages?

<p>To retain symbolism, sound, and meaning in translations (B)</p> Signup and view all the answers

What does the term 'zero-shot prompting' refer to in the context of the GPT-4 model?

<p>The model creates transcriptions without specific prior examples (B)</p> Signup and view all the answers

Which of the following words is used in the French translation of Cyndaquil?

<p>Héribrûle (B)</p> Signup and view all the answers

How does the Chinese name for Cyndaquil differ from the names in Spanish and French?

<p>It directly represents the words for 'fire' and 'hedgehog' (B)</p> Signup and view all the answers

What is one limitation of single prompting for transcreation mentioned in the content?

<p>It may not address cultural nuances adequately (B)</p> Signup and view all the answers

What are the main components that contribute to the name 'Cyndaquil'?

<p>Cinder and quill (D)</p> Signup and view all the answers

What kind of research is required for creating sets of irrealia, as mentioned in the content?

<p>Linguistic research (A)</p> Signup and view all the answers

What does the Spanish translation 'Puercofuego' combine elements of?

<p>Porcupine and fire (D)</p> Signup and view all the answers

What is the primary purpose of creating customised prompts in transcreation?

<p>To ensure names maintain common elements across languages. (A)</p> Signup and view all the answers

In the Spanish transcreation of Charmander, what common element is retained?

<p>Brasi- (B)</p> Signup and view all the answers

Which of the following is a challenge noted in the French transcreation?

<p>Incongruent double accents in the portmanteau. (B)</p> Signup and view all the answers

What does the term 'constrained translation' refer to?

<p>Translating while adhering to specific constraints and guidelines. (D)</p> Signup and view all the answers

Which element is retained in the Chinese names for the Pokémon?

<p>火 (fire) (A)</p> Signup and view all the answers

What does the second part of each Pokémon's name in the transcreation typically refer to?

<p>The Pokémon's appearance or characteristics. (C)</p> Signup and view all the answers

Why is maintaining consistency important in the context of game localization?

<p>It improves playability and player experience. (D)</p> Signup and view all the answers

How can GPT-4 be utilized effectively in transcreating interconnected irrealia?

<p>By clarifying common elements to maintain cohesiveness. (A)</p> Signup and view all the answers

What challenge is associated with the varying quantities of training data in different languages?

<p>It influences the quality of results for specific language pairings. (D)</p> Signup and view all the answers

Which language's Pokémon names were adapted in official versions?

<p>French (A)</p> Signup and view all the answers

What legal or ethical issue poses a challenge to using GPT for transcreation?

<p>The potential for infringing copyright laws. (C)</p> Signup and view all the answers

What is a notable limitation of advanced GPT models?

<p>They have restrictions due to paywalls and message limits. (B)</p> Signup and view all the answers

How may the non-deterministic nature of GPT affect translation tasks?

<p>It may produce outputs that are inconsistent or unexpected. (B)</p> Signup and view all the answers

What factor is highlighted as a time-consuming challenge when using GPT for transcreation?

<p>Fine-tuning and prompting the model. (D)</p> Signup and view all the answers

What is a potential concern regarding the authorship of transcreations using GPT?

<p>Authorship attribution may become unclear. (C)</p> Signup and view all the answers

What could result from disparities in access to advanced GPT models?

<p>An imbalance in market dynamics and workforce. (D)</p> Signup and view all the answers

Flashcards

Transcreation

Linguistically and culturally adapting a text (or part of a text) and visuals, maximizing positive reception from a target audience.

Game Localization

Adapting video games to new languages and cultures.

Irrealia

Fictional elements (e.g., characters, items, places) in a video game.

Realia

Real-world references (e.g., buildings, objects) in a video game.

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GPT models

Large language models that can be used for tasks like translation.

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Neologisms

New words or phrases.

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Pokémonikers

New words or names created for Pokémon (fictional creatures) games

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Prompt Engineering

The art of crafting effective prompt to get specific information from a large language model

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Zero-shot prompting

Providing a description of desired output to a AI model, without providing specific examples.

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Single prompting

Giving one instruction to an AI model for a specific task, like transcreation.

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Transcreative output

The result of a creative adaptation of a text from one language to another.

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Localiser

A person who adapts products, such as video game text, to a language other than its original.

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Portmanteau

A word formed by combining parts of two or more words.

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Cyndaquil

Pokémon name combining "cinder" and "quill", with a fire/spiky theme.

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Transcreation in Game Localization

A flexible translation approach for video games that allows localizers to adapt cultural references to properly engage players with a smooth experience in the target location.

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Cultural References

Elements from a specific culture used in a text, such as jokes, historical events or traditions.

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Carte Blanche

Complete freedom or authority to act without restrictions.

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Translation vs. Transcreation

A debate about whether all translations require creativity or if transcreation is a specific type of translation that involves more creative input, altering and adding cultural elements. Some believe all translations are inherently creative.

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Video Game Medium

The specific characteristics and requirements of video games, including its user-oriented, input-driven nature and its need for smooth player experience

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Narrative component

The story element of a video game, such as dialogues, plot, or setting. This part is specially important for transcreation considerations.

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Chained Prompting

A method for generating more diverse and relevant transcreative outputs by feeding the output of one prompt as input to a subsequent prompt.

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Creative Translation

Translating with an emphasis on capturing the spirit and essence of the original, even if it means deviating from a literal translation.

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Hallucinations (in AI)

When an AI model generates incorrect or nonsensical information due to limitations in its training data or understanding.

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Why do chained prompts sometimes lead to hallucinations?

Forcing AI models to be overly creative can lead to inaccurate or nonsensical outputs, as they might try to generate something they haven't been trained on.

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What is the goal of chained prompting in transcreation?

To achieve increasingly creative and relevant translations by iteratively feeding the output of one prompt as input for the next, until the desired level of transcreation is achieved.

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How do 'Pokémonikers' relate to chained prompting?

Chained prompting can be used to find unique and creative translations for 'Pokémonikers', aiming to capture the spirit of the original name while adapting it for a new language and culture.

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World Consistency

Maintaining a consistent and believable fictional world within a game, including character names, locations, and lore.

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Cohesive Feel

A sense of unity and connection between different elements in a game, like character names, items, and storylines.

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Interconnected Irrealia

Fictional elements in a game that are related to each other, forming a network of connections.

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Constrained Translation

Translating game text while adhering to specific limitations, such as screen space, gameplay mechanics, or existing terminology.

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Gameplay Playability

How well a game's mechanics and controls are adapted to a specific language and culture, ensuring smooth and enjoyable gameplay.

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Screen Space Constraints

Limitations in the amount of visual space available on a screen for displaying translated text in a game.

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Terminology Consistency

Maintaining consistency in the use of words and terms across a game's text, dialogue, and interface.

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Data Imbalance in Translation

Unequal amounts of training data for different languages can affect the quality of translation results, especially for language pairings with less data.

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Pokémon Name Localization

The practice of adapting Pokémon creature names in different languages for official versions of the game. It can impact GPT's ability to translate these names accurately.

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Copyright Concerns with GPT

Using GPT for transcreation can raise legal issues as AI-generated outputs may infringe on copyright laws, potentially leading to financial and legal consequences.

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Authorship in Transcreation

Determining the rightful authorship of a transcreations created with the assistance of GPT models is a complex ethical debate.

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GPT Model Access and Limitations

The advanced GPT models used for transcreation are often behind paywalls, with limited usage restrictions, which can limit accessibility and potentially impact the market and workforce.

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GPT's Non-Deterministic Nature

GPT models can produce variable outputs, making them less reliable for precise tasks like translation, where consistency is crucial.

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Prompting and Fine-Tuning Efficiency

The process of crafting effective prompts and fine-tuning GPT models for transcreation can be time-consuming, potentially impacting productivity.

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Transcreation Productivity Impact

It's uncertain whether GPT-based transcreation can enhance overall productivity, especially for seasoned translators who have established transcreation workflow.

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Study Notes

Exploring the Potential of GPT-4 as an Interactive Transcreation Assistant in Game Localization

  • The study investigated GPT-4's potential as a transcreation assistant in game localization, focusing on Pokémon names as a case study.
  • Transcreation is adapting a text (or visuals) linguistically and culturally to maximize audience reception.
  • Game localization frequently involves transcreation of both real-world (realia) and fictional elements (irrealia).
  • Irrealia, crucial for player immersion, require careful adaptation.
  • GPT models can be assistive tools in game localization, assisting with generating new language-specific fictional elements (e.g., neologisms or portmanteaus from Pokémon).
  • Transcreation-related model outputs can aid translators for brainstorming, practice, and providing options.
  • Prompting chatbots for conversational machine translation (PCMT) can generate translations or interlingual adaptations.

Transcreation in Video Game Localization Research

  • Game localization involves adapting games linguistically and culturally for different markets.
  • Transcreation is a key concept in this process, highlighting the creative agency of localizers.
  • There is a distinction between realia (real-world elements) and irrealia (fictional elements) in games.
  • Irrealia, such as character names, require creative adaptation retaining meaning and cultural context.
  • Transcreation plays a crucial role in ensuring players experience the game as intended.

GPT Technologies for Translation Purposes

  • GPT models excel in multilingual data processing, translating, summarizing and analyzing texts.
  • GPT models can generate high-quality translations, especially for sentences with idiomatic expressions.
  • GPT models can improve and correct neural machine translations.
  • The quality of GPT translations varies depending on the complexity of the language.
  • Prompt engineering, iterative prompting and mask tokens can influence output.
  • "Temperature" controls model creativity in transcreation. Controlling temperature can increase or decrease creative output.

Methodology

  • The study focused on how translators interact with GPT models; particularly prompt engineering and iterative prompt designs.
  • Study methodology was qualitative and exploratory.
  • This approach was used to investigate how GPT systems could be employed to generate more inventive translations of Pokémon names.
  • Specific creative tactics for prompting models, such as using temperature and control codes, were tested for effectiveness
  • Prompt engineering is the process of crafting precise prompts for AI language models to get the desired output from them.

Results

  • The study explored single prompting, chained prompting, and other prompting strategies.
  • Table 1 exemplified single prompting for Pokémon name translations.
  • Tables 2 and 3 displayed chained prompting, which uses the output of one prompt as input for the next, for more creative transcreations.
  • Methods, such as temperature and control codes were used to manipulate the creativity of the translation.
  • The study highlighted the potential advantages of GPT tools in localization but emphasized limitations of accuracy, context, cultural appropriateness, and ethical concerns.

Findings and Discussion

  • Overall, GPT models show understanding of transcreation concepts.
  • Prompts improved the output, leading to more creative and diverse translations.
  • Using language models for transcreation, especially for irrealia, offers potential for increased productivity and creativity.
  • The study cautioned that output can be inconsistent or hallucinate, and that prompt engineering plays a crucial role.
  • Context windows limitations can impact long-term consistency in output.

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