Growth Hacking 101

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  • The only goal of a Growth Hacker is to grow a product at any cost.
  • To conduct an experiment, it must be measurable, repeatable, and scalable.
  • Efficiency is important in optimizing the growth process.
  • Growth Hacking is not a zero-budget activity, but rather an optimized use of the budget.
  • The main focus of Growth Hacking is growth and improvement of a metric.
  • Every business needs growth, and the concept of growth varies based on the industry and company maturity.
  • The Growth Hacker goes beyond marketing to achieve growth.
  • The goal is to find the winning combination, also known as the Growth Hack.
  • The relationship between the experiment and the observed metric must be traceable.
  • The scalability of an experiment is crucial.

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