Graphic Design Principles: Balance, Contrast, Repetition, and Movement

Questions and Answers

Balance

Asymmetrical balance

Contrast

By applying consistency in color palettes, typography, layout, and graphics Signup and view all the answers

Movement and flow Signup and view all the answers

By creating differences in color, size, shape, and texture Signup and view all the answers

By applying consistency in packaging design and logo use for the entire brand Signup and view all the answers

By using directional lines, white space, and proximity Signup and view all the answers

Study Notes

The text discusses four design principles in a graphic design course, with a focus on applying these principles to actual designs.
The first principle is balance, which goes beyond symmetry and refers to the weight and distribution of elements in a design.
Balance can be achieved through size, color, boldness, placement, and asymmetry.
In the example given, the design uses asymmetrical balance in the size and placement of images, color harmony, and the use of gray scale or black and white in the main image.
Contrast is the second principle, which emphasizes certain design elements by creating differences in color, size, shape, and texture.
Contrast can be used to make text stand out, add style and texture to images, and create a harmonious or jarring effect depending on the design intent.
The third principle is repetition, which can be used to create consistency and memorability in design through the use of color palettes, typography, layout, and graphics.
Repetition can also be applied across an entire brand, such as in packaging design and logo use.
Movement and flow is the fourth principle, which is essential for effective design and navigation, and can be achieved through directional lines, white space, and proximity.
Movement and flow can also blend with other design principles to guide the audience around a graphic design.