Podcast
Questions and Answers
Which of the following is NOT one of the five broad areas of information to which the human intellect applies the six operations in the SI content dimension?
Which of the following is NOT one of the five broad areas of information to which the human intellect applies the six operations in the SI content dimension?
What is the name of the dimension in the SI model that contains the results of applying particular operations to specific contents?
What is the name of the dimension in the SI model that contains the results of applying particular operations to specific contents?
Which of the following is NOT one of the six products in the Product Dimension of the SI model?
Which of the following is NOT one of the six products in the Product Dimension of the SI model?
What type of information is perceived as symbols or signs that have no meaning by themselves, such as Arabic numerals or the letters of an alphabet?
What type of information is perceived as symbols or signs that have no meaning by themselves, such as Arabic numerals or the letters of an alphabet?
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Which of the six operations in the SI model is concerned with verbal meaning and ideas?
Which of the six operations in the SI model is concerned with verbal meaning and ideas?
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Which of the following is NOT one of the six products in the Product Dimension of the SI model?
Which of the following is NOT one of the six products in the Product Dimension of the SI model?
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What type of information is perceived as acts of people?
What type of information is perceived as acts of people?
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Which of the six products in the Product Dimension of the SI model represents changes, perspectives, conversions, or mutations to knowledge?
Which of the six products in the Product Dimension of the SI model represents changes, perspectives, conversions, or mutations to knowledge?
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Which of the following is NOT a major category of creativity theories mentioned in the text?
Which of the following is NOT a major category of creativity theories mentioned in the text?
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What type of information is perceived through one's own physical actions?
What type of information is perceived through one's own physical actions?
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Study Notes
Creative Strategies
- Creativity is a complex and mysterious concept, difficult to define due to its ambiguity and lack of a universally accepted definition.
- Early definitions of creativity include:
- Guilford's definition: "the abilities that are most characteristic of creative people"
- Definition: "the production of novel, appropriate ideas in any realm of human activity"
- Dewett's definition: "the production of novel and useful ideas, processes, or products by a person or group"
- Creativity is commonly regarded as the production of novel and useful ideas or problem solutions.
- Creativity includes two dimensions:
- Novelty notion: a phenomenon in everyday life, accessible to anyone
- Usefulness notion: material or practical methods of assessing the usefulness of novel ideas
Creativity Concept
- Creativity can be seen as a mental process that produces novel and useful concepts or ideas.
- It can be divided into three types:
- Creating something new
- Combining things together
- Improving or changing things
The Psychological Basis of Creativity
- There are three Ps approach in psychological research on creativity:
- Ps 1: Novel products such as objects, machines, works of art, ideas, solutions to problems, industrial or production processes
- Ps 2: Psychological processes such as fantasizing, diverging from the customary, or inventing
- Ps 3: Personal properties of the person that permit or promote the production of novelty, including openness for the new, and self-concept as innovator
Creativity Theories
- Objectives of Wallas's model:
- Process: understanding the nature of the mental mechanisms that occur when a person is engaged in creative thinking or creative activity
- Theories that focus on the creative process aim to understand the structure and nature of the creative process in terms of stages, which can be sequential or recursive, or underlying componential cognitive processes
Wallas's Model
- The creative process consists of four stages:
- Preparation: gathering information and defining a problem
- Incubation: taking time away from a problem, at least consciously
- Insight (illumination): a solution or idea suddenly makes itself known
- Verification: testing the idea or applying the solution
Guilford's SOI Model
- Divergent thinking: occurs when ideas and associations move in varied directions, resulting in new and original ideas
- Convergent thinking: occurs when cognition is used to identify one correct or conventional answer
- SOI stands for "Structure of Intellect" and comprises up to 150 different intellectual abilities organized along three dimensions:
- Operations: six operations or general intellectual processes (Cognition, Memory recording, Memory retention, Divergent production, Convergent production, and Evaluation)
- Content: five broad areas of information (Visual, Auditory, Kinesthetic, Symbolic, and Semantic)
- Products: six products, in increasing complexity (Units, Classes, Relations, Systems, Transformations, and Implications)
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Description
Explore the meaning of creative strategies in graphic design and branding. Learn about creative theories, the concept and philosophy of visual creative strategies, and case studies. Delve into definitions of creativity and its complexities.
