Grade 11 Oral Communication: Models

Communication Models

• A "model of communication" is a representation that explains how individuals convey messages to one another.
• Various models exist to illustrate different aspects of communication.

Linear Model of Communication

• This model suggests that communication occurs in a one-way direction.
• The sender encodes a message which is transmitted to the receiver via a specific channel.
• Example: Television Broadcasting
  • Scenario: A news anchor broadcasts news to viewers.
  • The anchor acts as the sender, with the broadcast signal as the channel, delivering a message to passive viewers without feedback.
• Example: Printed Advertisements
  • Scenario: A company advertises a product in a newspaper.
  • The advertisement serves as the message sent through the newspaper channel to the readers, who do not provide direct feedback.

Interactive Model of Communication

• Communication in this model is two-way with feedback involved.
• Senders and receivers alternate roles, engaging in a responsive dialogue.
• Example: Email Exchange
  • Scenario: A colleague sends an email query and receives responses with follow-up questions.
  • Both parties engage in a back-and-forth communication, enhancing mutual understanding.
• Example: Classroom Q&A
  • Scenario: A teacher and students engage in an interactive question and answer format.
  • Communication involves exchange and immediate responses, making it dynamic and collaborative.

Transactional Model of Communication

• This model emphasizes the continuous and reciprocal nature of communication.
• Both senders and receivers are actively engaged, influencing each other during the exchange.
• Example: Team Meeting
  • Scenario: Team members share ideas and provide feedback during discussions.
  • Communication is reciprocal, allowing participants to shape each other’s thoughts.
• Example: Group Chat
  • Scenario: Friends communicate in a social media group chat.
  • Messages are exchanged continuously, with participants influencing one another in a dynamic conversation.