Google's EAT and YMYL Updates

Play an AI-generated podcast conversation about this lesson

True or false: The medic update primarily affected sites in the health and wellness industry.

True

True or false: E-A-T and Y-M-Y-L are two key focus areas that improve trust and authoritativeness of sites in search results.

True

True or false: Y-M-Y-L pages include any content that can affect someone's health, happiness, safety, or financial stability.

True

True or false: E.A.T stands for expertise, authoritativeness, and trust.

True Signup and view all the answers

True or false: Google evaluates websites based on their E.A.T score to determine trustworthiness.

True Signup and view all the answers

True or false: Google looks at external factors such as reviews and sentiments to determine the trustworthiness of a website.

True Signup and view all the answers

True or false: Quality raters manually review websites based on guidelines provided in the Google quality rater guideline handbook.

True Signup and view all the answers

Which industry was most impacted by the medic update?

Health and wellness Signup and view all the answers

What does Y-M-Y-L stand for?

Your money, your life Signup and view all the answers

What are the two key focus areas for determining a site's trust and authority?

E-A-T and Y-M-Y-L Signup and view all the answers

What does E-A-T stand for?

Expertise, authority, and trust Signup and view all the answers

What type of pages are considered Y-M-Y-L pages?

Pages that offer advice on any topic Signup and view all the answers

What did the medic update aim to improve?

Trust and authoritativeness of sites Signup and view all the answers

What are the two big updates discussed in the text?

E-A-T and Y-M-Y-L Signup and view all the answers

Which of the following is NOT one of the factors that Google evaluates to determine the trustworthiness of a website?

High-quality content Signup and view all the answers

What does E.A.T stand for in the context of Google's evaluation of websites?

Expertise, authority, trustworthiness Signup and view all the answers

How can a website establish itself as an expert in a particular field?

Consistently publishing high-quality content Signup and view all the answers

What is the difference between expertise and authority in the context of Google's evaluation?

Expertise is based on knowledge, while authority is based on recognition by others Signup and view all the answers

What are some external factors that Google considers to determine the trustworthiness of a website?

Positive sentiment and reviews Signup and view all the answers

What role do quality raters play in Google's evaluation of websites?

They manually review websites based on guidelines provided in the Google quality rater guideline handbook Signup and view all the answers

Which of the following is NOT a way to improve the E.A.T score of a website?

Registering with the Better Business Bureau Signup and view all the answers

What types of websites are considered YMYL (Your Money or Your Life) pages?

Websites that can affect someone's health, happiness, safety, or financial stability Signup and view all the answers

Google's EAT and YMYL Updates

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Questions and Answers

True or false: The medic update primarily affected sites in the health and wellness industry.

True or false: E-A-T and Y-M-Y-L are two key focus areas that improve trust and authoritativeness of sites in search results.

True or false: Y-M-Y-L pages include any content that can affect someone's health, happiness, safety, or financial stability.

True or false: E.A.T stands for expertise, authoritativeness, and trust.

True or false: Google evaluates websites based on their E.A.T score to determine trustworthiness.

True or false: Google looks at external factors such as reviews and sentiments to determine the trustworthiness of a website.

True or false: Quality raters manually review websites based on guidelines provided in the Google quality rater guideline handbook.

Which industry was most impacted by the medic update?

What does Y-M-Y-L stand for?

What are the two key focus areas for determining a site's trust and authority?

What does E-A-T stand for?

What type of pages are considered Y-M-Y-L pages?

What did the medic update aim to improve?

What are the two big updates discussed in the text?

Which of the following is NOT one of the factors that Google evaluates to determine the trustworthiness of a website?

What does E.A.T stand for in the context of Google's evaluation of websites?

How can a website establish itself as an expert in a particular field?

What is the difference between expertise and authority in the context of Google's evaluation?

What are some external factors that Google considers to determine the trustworthiness of a website?

What role do quality raters play in Google's evaluation of websites?

Which of the following is NOT a way to improve the E.A.T score of a website?

What types of websites are considered YMYL (Your Money or Your Life) pages?

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Google's EAT and YMYL Updates

Podcast Beta

Questions and Answers

True or false: The medic update primarily affected sites in the health and wellness industry.

True or false: E-A-T and Y-M-Y-L are two key focus areas that improve trust and authoritativeness of sites in search results.

True or false: Y-M-Y-L pages include any content that can affect someone's health, happiness, safety, or financial stability.

True or false: E.A.T stands for expertise, authoritativeness, and trust.

True or false: Google evaluates websites based on their E.A.T score to determine trustworthiness.

True or false: Google looks at external factors such as reviews and sentiments to determine the trustworthiness of a website.

True or false: Quality raters manually review websites based on guidelines provided in the Google quality rater guideline handbook.

Which industry was most impacted by the medic update?

What does Y-M-Y-L stand for?

What are the two key focus areas for determining a site's trust and authority?

What does E-A-T stand for?

What type of pages are considered Y-M-Y-L pages?

What did the medic update aim to improve?

What are the two big updates discussed in the text?

Which of the following is NOT one of the factors that Google evaluates to determine the trustworthiness of a website?

What does E.A.T stand for in the context of Google's evaluation of websites?

How can a website establish itself as an expert in a particular field?

What is the difference between expertise and authority in the context of Google's evaluation?

What are some external factors that Google considers to determine the trustworthiness of a website?

What role do quality raters play in Google's evaluation of websites?

Which of the following is NOT a way to improve the E.A.T score of a website?

What types of websites are considered YMYL (Your Money or Your Life) pages?

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