Google's EAT and YMYL Updates
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Questions and Answers

True or false: The medic update primarily affected sites in the health and wellness industry.

True

True or false: E-A-T and Y-M-Y-L are two key focus areas that improve trust and authoritativeness of sites in search results.

True

True or false: Y-M-Y-L pages include any content that can affect someone's health, happiness, safety, or financial stability.

True

True or false: E.A.T stands for expertise, authoritativeness, and trust.

<p>True</p> Signup and view all the answers

True or false: Google evaluates websites based on their E.A.T score to determine trustworthiness.

<p>True</p> Signup and view all the answers

True or false: Google looks at external factors such as reviews and sentiments to determine the trustworthiness of a website.

<p>True</p> Signup and view all the answers

True or false: Quality raters manually review websites based on guidelines provided in the Google quality rater guideline handbook.

<p>True</p> Signup and view all the answers

Which industry was most impacted by the medic update?

<p>Health and wellness</p> Signup and view all the answers

What does Y-M-Y-L stand for?

<p>Your money, your life</p> Signup and view all the answers

What are the two key focus areas for determining a site's trust and authority?

<p>E-A-T and Y-M-Y-L</p> Signup and view all the answers

What does E-A-T stand for?

<p>Expertise, authority, and trust</p> Signup and view all the answers

What type of pages are considered Y-M-Y-L pages?

<p>Pages that offer advice on any topic</p> Signup and view all the answers

What did the medic update aim to improve?

<p>Trust and authoritativeness of sites</p> Signup and view all the answers

What are the two big updates discussed in the text?

<p>E-A-T and Y-M-Y-L</p> Signup and view all the answers

Which of the following is NOT one of the factors that Google evaluates to determine the trustworthiness of a website?

<p>High-quality content</p> Signup and view all the answers

What does E.A.T stand for in the context of Google's evaluation of websites?

<p>Expertise, authority, trustworthiness</p> Signup and view all the answers

How can a website establish itself as an expert in a particular field?

<p>Consistently publishing high-quality content</p> Signup and view all the answers

What is the difference between expertise and authority in the context of Google's evaluation?

<p>Expertise is based on knowledge, while authority is based on recognition by others</p> Signup and view all the answers

What are some external factors that Google considers to determine the trustworthiness of a website?

<p>Positive sentiment and reviews</p> Signup and view all the answers

What role do quality raters play in Google's evaluation of websites?

<p>They manually review websites based on guidelines provided in the Google quality rater guideline handbook</p> Signup and view all the answers

Which of the following is NOT a way to improve the E.A.T score of a website?

<p>Registering with the Better Business Bureau</p> Signup and view all the answers

What types of websites are considered YMYL (Your Money or Your Life) pages?

<p>Websites that can affect someone's health, happiness, safety, or financial stability</p> Signup and view all the answers

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