10 Questions
What is the first step recommended in setting up a Google pay per click campaign?
Open a new Google pay per click account
What is the purpose of obtaining conversion tracking and analytics code in a pay per click campaign?
To help track conversions and optimize campaigns
What is the main benefit of using ad extensions like structured snippets and callouts?
Maximize visibility and drive more conversions
What is the significance of ongoing optimization in a pay per click campaign?
It is key to a successful campaign
Which tool is recommended for identifying relevant phrases to bid on in a Google pay per click campaign?
Google Keyword Planner
What action should be taken after adjusting the campaign settings in a pay per click account?
Set the campaign live
Why is creating specific ad groups with unique titles, descriptions, and landing pages important?
To target the right audience and increase chances of conversion
What is the purpose of A/B testing mentioned in the context of optimizing pay per click campaigns?
To iterate on existing campaigns constantly
How can adding Google Analytics code help in a pay per click campaign?
To track conversions and optimize campaigns
Why is refining a test ad group mentioned as a part of setting up a Google pay per click campaign?
To iterate and improve performance over time
Test your knowledge about Google Keyword Planner, a free tool provided by Google to help find relevant keywords for online campaigns and content. Learn how to improve online visibility and ads by suggesting keywords that are likely to be used by target audience.
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