Google Cookies and Data Usage

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Questions and Answers

Why do websites use cookies?

  • To deliver and maintain services.
  • To track outages and protect against fraud.
  • To measure audience engagement.
  • All of the above. (correct)

Rejecting all cookies will prevent a website from delivering any content.

False (B)

What is the purpose of personalized ads?

To show tailored ads based on past user activity.

If you reject all cookies, content and ads are influenced by your current viewing and your ______.

<p>location</p> Signup and view all the answers

Match the cookie usage with its description:

<p>Deliver and maintain services = Ensuring site functionality and core services. Measure audience engagement = Collecting site statistics to understand user behavior. Show personalized content = Displaying recommendations and customized homepage. Show personalized ads = Tailoring ads based on past activity.</p> Signup and view all the answers

What factors influence non-personalized content and ads?

<p>Current content being viewed and general location. (D)</p> Signup and view all the answers

Personalized content is solely based on age appropriateness.

<p>False (B)</p> Signup and view all the answers

Where can users manage their privacy settings related to cookies?

<p>g.co/privacytools</p> Signup and view all the answers

Besides video recommendations, a customized YouTube homepage is an example of ______ content.

<p>personalized</p> Signup and view all the answers

What is the primary purpose of tracking outages?

<p>To protect against spam, fraud and abuse. (D)</p> Signup and view all the answers

Flashcards

Cookies

Small files websites put on your computer to remember things about you.

Personalized content

Using info to show you stuff tailored to you online.

Personalized ads

Ads that are chosen for you based on what you like.

Non-personalized content

Content not based on your past activity, but on what you're looking at right now.

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Measure audience engagement

Figuring out how people use a site to make it better.

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Privacy settings

Ways to change what a website knows and shows about you

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Study Notes

  • Google uses cookies and data to deliver and maintain its services.
  • Cookies and data are used to track outages and protect against spam, fraud, and abuse.
  • Audience engagement and site statistics are measured to understand service usage and improve quality.
  • Choosing "Accept all" means cookies and data will be used to develop new services.
  • The "Accept all" option also enables delivering and measuring ad effectiveness.
  • Selecting "Accept all" allows showing personalized content based on user settings.
  • Personalized ads are shown, depending on user settings, when "Accept all" is selected.
  • Choosing "Reject all" prevents the use of cookies for additional purposes beyond basic service maintenance.
  • Non-personalized content and ads are influenced by factors like current content and general location.
  • Personalized content includes video recommendations and a customized YouTube homepage.
  • Tailored ads are based on past activity, such as watched videos and searches.
  • Cookies and data are used to tailor the experience to be age-appropriate.
  • "More options" provides additional information and details on managing privacy settings.
  • g.co/privacytools can be visited at any time for privacy settings management.

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