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Questions and Answers
Which program is run by Google to serve advertisements on websites?
Which program is run by Google to serve advertisements on websites?
- Google Analytics
- Google Search Console
- Google AdSense (correct)
- Google AdWords
What types of advertisements can be served through Google AdSense?
What types of advertisements can be served through Google AdSense?
- Text only
- Images only
- Videos only
- All of the above (correct)
How can website publishers generate revenue through Google AdSense?
How can website publishers generate revenue through Google AdSense?
- By selling products on their websites
- By charging a fee for displaying the ads
- By charging a subscription fee to access their websites
- By getting paid for each click on the ads (correct)
Which service did Google discontinue in favor of DoubleClick?
Which service did Google discontinue in favor of DoubleClick?
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What is the purpose of the AdChoices icon in AdSense ads?
What is the purpose of the AdChoices icon in AdSense ads?
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Study Notes
Google AdSense
- Google AdSense is a program run by Google to serve advertisements on websites
- Advertisements that can be served through Google AdSense include:
- Text ads
- Image ads
- Link units
- Rich media ads
- Website publishers can generate revenue through Google AdSense by:
- Placing ad codes on their website
- Earning money for every valid click or impression on the ads
- Google discontinued Google Ad Planner in favor of DoubleClick
AdChoices Icon
- The AdChoices icon is displayed in AdSense ads to inform users that the ads are targeted based on their interests
- The icon allows users to opt-out of targeted advertising
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