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Google Ads Structure Quiz

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Questions and Answers

What is the main focus of the course in relation to Google Ads?

Improving website design
Enhancing social media presence
Increasing website traffic
Maximizing ad spend efficiency (correct)

In Google Ads, what does 'Broad match targeting' entail?

Showing ads to queries similar to your keywords (correct)
Exclusively displaying ads on partner websites
Only showing ads to exact keyword matches
Targeting a specific audience demographic

Which match type in Google Ads is characterized by having no words before or after the keywords?

Phrase match
Exact match (correct)
Broad match targeting
Negative Keywords

What is the purpose of 'Negative Keywords' in Google Ads?

To specify keywords that should not trigger the ads (A) Signup and view all the answers

What is a common consideration for all types of matches mentioned?

Inclusion of function words like 'and', 'the' (B) Signup and view all the answers

How does 'Phrase match' differ from 'Broad match targeting' in Google Ads?

It shows ads to those who type a query using exact keywords, minor variations, or meaning of keyword (A) Signup and view all the answers

What determines when and where the ads will appear in Google Ads?

Campaigns (B) Signup and view all the answers

Which factor is crucial for Google Ad Rank?

Landing page experience (C) Signup and view all the answers

What is the formula for calculating Google Ad Rank?

Bid value X Quality Score (B) Signup and view all the answers

Which element further divides each campaign in Google Ads into different categories?

Ad groups (A) Signup and view all the answers

What is the purpose of setting several keywords for each Ad group in Google Ads?

To target different search terms related to the ad (A) Signup and view all the answers

In the Google Search Ads Auction, what does the Quality Score indicate?

<ul> <li>Expected click through rate and relevance of the page to the ad (A)</li> </ul> Signup and view all the answers