Google Ads (AdWords) PPC Campaigns

SEM or Pay-per-click (PPC) Advertising

• PPC is a paid form of advertising that relies on an auction-based system, where you bid on keywords to trigger your ads when users search for those keywords.
• You only pay for the results, i.e., when a user clicks on your advertisement.

How PPC Works

• When a user searches for a keyword you've bid on, your ad appears at the top of search results above organic listings.
• You pay for each click, making PPC a cost-effective way to reach targeted customers.

Goals of PPC

• PPC aims to reach searchers with transactional queries, i.e., those ready to buy your products or services.
• When users click on your ad, they arrive at your landing page, where they can take a specific action (e.g., purchase, sign up for a newsletter).

Advantages of Google Ads (formerly Google AdWords)

• Google Ads lets you get discovered on the first page of search results.
• You can target local customers using geo-targeting, displaying ads only to people in your area.
• Google Ads provides detailed information about your campaigns, allowing for measurable results.
• The platform is flexible and suitable for businesses of all sizes and industries.

Google Ads Statistics

• Google handles over 60,000 searches per second (over 2 trillion searches per year).
• Businesses earn an average of $8 for every $1 spent on Google Ads.