Goals of Marketing Topic 2 Objectives

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What is the main characteristic of marketing goals?

Being overly extensive

Easily attainable in the short term

Broad in nature but not overly extensive (correct)

Measurable in the long term

Which of the following is a common marketing goal?

Achieving 100% market share in one month

Providing a negative customer experience

Building customer loyalty through a marketing program (correct)

Increasing customer complaints

What should objectives be according to the text?

Vague and unattainable

Overly ambitious and not measurable

Long-term and broad

SMART: Specific, Measurable, Attainable, Realistic, Time-bound (correct)

Which of the following is an example of a good marketing objective?

To increase sales by 50% in the next quarter Signup and view all the answers

How do marketing goals help companies according to the text?

By providing a general direction and guiding objectives Signup and view all the answers

Why should goals not be overly extensive according to the text?

To allow for translation into specific objectives Signup and view all the answers

What is one of the primary goals of a company according to the text?

To develop and maintain a profitable base of loyal customers Signup and view all the answers

What is green marketing focused on according to the text?

Developing products that contribute to environmental conservation Signup and view all the answers

Which area does marketing support within a company, based on the text?

Internal customers from other departments Signup and view all the answers

What is one of the roles of marketers according to Comstock, Gulati, and Liguori (2010)?

Instigator - Strategists analyzing market trends Signup and view all the answers

Why is understanding customer behavior important in marketing?

To attract consumer attention based on different variables Signup and view all the answers

What is one common marketing goal mentioned in the text?

Supporting other functional areas of business in achieving corporate goals Signup and view all the answers

What is the primary focus of marketing, based on the text?

To develop and maintain a profitable base of loyal customers Signup and view all the answers

What is the role of an 'Instigator' according to Comstock, Gulati, and Liguori (2010)?

Marketers who analyze market trends and guide company actions Signup and view all the answers

Why is developing and maintaining a profitable base of loyal customers considered critical, according to the text?

It results in long-term patronage and profitability for the company Signup and view all the answers

How does green marketing contribute to business sustainability, as mentioned in the text?

By developing products that preserve the environment and improve life quality Signup and view all the answers

What is the main difference between marketing goals and objectives?

Goals are broad and long-term, while objectives are specific and short-term. Signup and view all the answers

What distinguishes sustainable business operations through green marketing, according to the text?

Developing green products that consume less energy and improve life quality Signup and view all the answers

Why is it important for goals not to be overly extensive according to the text?

Extensive goals can lead to a lack of focus and difficulty in translating into specific objectives. Signup and view all the answers

In the context of marketing, what does SMART stand for in setting objectives?

Specific, Measurable, Achievable, Realistic, Timely Signup and view all the answers

Which of the following is a characteristic of effective marketing goals?

Serving as the primary purpose of the company in the long term. Signup and view all the answers

Why should marketing goals guide a company in achieving its objectives?

To help in setting SMART objectives that align with the company's aspirations. Signup and view all the answers