GM Acronyms Flashcards

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Questions and Answers

What does AAF stand for?

Active Dealer List

Adhoc/Plus Up

Agency 270

Not specified (correct)

What is ACB?

Agency that handled co-op advertising for GM (billing function of co-op)

What does Adhoc/Plus Up refer to?

One off event/program - dealers have to enroll in this

What is the definition of ADL?

Active Dealer List Signup and view all the answers

What does AFS stand for?

Average Finance Savings document (used to determine parts of APR disclaimer) Signup and view all the answers

What is Agency 270?

Marketing/Advertising agency that works with the LMA group doing national advertising, ads, and local offers (Chevy specific) Signup and view all the answers

What does AOR stand for?

Agency of Record. They are responsible for divisional or specific ads for GM Signup and view all the answers

What is the definition of AP?

Action Processor = logic layer / decisions Signup and view all the answers

What does API stand for?

Application Programming Interface Signup and view all the answers

What is ASTY?

After Service Thank You. CSSR service communications. Signup and view all the answers

What is Asset Central?

GM asset library. Is a good resource to find approved images, flyers, and info for the brands. Be sure to only use the info marked as 'un-restricted'. Signup and view all the answers

What does BAC stand for?

Business Associate/Access Code. Used to identify the dealer. Signup and view all the answers

What are Banners/Headers used for?

Used in eStrike campaigns as well as occasional CSSR Service Touch Points Signup and view all the answers

What is BARS?

Billing and Accounts Receivable System (function on ACB billing) Signup and view all the answers

What does BC/BCU stand for?

Bought Certified (Used) Signup and view all the answers

What is BCA?

Business Central Advantage - the term 'Business Central Advantage' discontinued as of 1/1/13 and became Business Elite Advantage. Signup and view all the answers

What does BEA stand for?

Business Elite Advantage Signup and view all the answers

What is BEMB?

Bring Em Back - CSSR service communications. Signup and view all the answers

What does CRM stand for?

Customer Relationship Management Signup and view all the answers

What is the purpose of CSSR?

Customer Sales and Service Retention Signup and view all the answers

What does CTR stand for?

Click Through Rate Signup and view all the answers

What is the definition of DA?

Dealer Advantage (Ad-Hoc program run through Epsilon) Signup and view all the answers

Study Notes

GM Acronyms Study Notes

AAF: Definition not specified.
ACB: Agency responsible for co-op advertising billing functions for GM.
Adhoc/Plus Up: One-time events or programs requiring dealer enrollment.
ADL: Active Dealer List, containing current dealers engaged with GM.
AFS: Average Finance Savings document that informs APR disclaimers.
Agency 270: Marketing agency for national and local Chevy advertising.
AOR: Agency of Record, handling divisional or specific GM advertising.
AP: Action Processor, serves as the logic layer for decision-making.
API: Application Programming Interface, enabling software interaction.
ASTY: After Service Thank You, related to CSSR service communications.
Asset Central: GM asset library for approved images and marketing resources; use "un-restricted" info only.
BAC: Business Associate/Access Code, used for dealer identification and lookup.
Banners/Headers: Essential for eStrike campaigns and CSSR Service Touch Points.
BARS: Billing and Accounts Receivable System tied to ACB billing.
BC/BCU: Abbreviations for Bought Certified (Used) vehicles.
BCA: Business Central Advantage, renamed to Business Elite Advantage post-2013.
BEA: Business Elite Advantage, a program for elite business customers.
BEMB: Bring Em Back, associated with CSSR service communications.
BFO: Definition not specified.
BG: Refers to Buick GMC brand.
BKL: Abbreviation for booklet, e.g., Cadillac Touch 2 booklet.
BMD: Specific type of dealer code used at the division level.
BND/BNID: Stands for Bought New (Inferred) Disposed vehicles.
BNSR: Indicates Bought New Still Retained vehicles.
BOM: Business Operation Manager, overseeing operational functions.
BRD: Business Requirements Document, detailing project specifications.
BU: Abbreviation for Bought Used vehicles.
BUSR: Stands for Bought New Still Retained vehicles.
Cadance: Standard communication cycle within CSSR.
Callouts: Brand-specific guidelines for font styles and data fields in communications.
CCA: Customer Care and After Sales, managing GM's Certified Service Brand.
CDR: Customer Delivery Record, tracking delivery specifics.
Certificate #: Identifies TIRP or TICP programs; absence indicates none.
CLM: Customer Lifecycle Management, managing customer interactions over time.
Commonwealth (CW): AOR specifically for Chevy advertising.
Conquest/Prospect: Refers to non-GM vehicle owners targeted for marketing.
CORE: CSSR program focusing on customer interactions for 0-5 years post-purchase.
CP: Custom Pay, indicating tailored financial arrangements.
CPO: Certified Pre-Owned, associated with specific marketing communications.
CRD: Chevy Runs Deep, indicating a former branding strategy for Chevy.
Creative Code: Identifier on mail pieces for incentive offers or programs.
CRM: Customer Relationship Management, handling customer data and relationships.
CSSR: Customer Sales and Service Retention program.
CTOR: Click to Open Rate, measuring the effectiveness of email campaigns.
CTR: Click Through Rate, indicating the success of online content engagement.
Cut Back: Option for dealers to reduce mail counts and associated costs.
DA: Dealer Advantage, an ad-hoc program executed through Epsilon.

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Description

Test your knowledge of acronyms used in General Motors with these flashcards. Each card presents a term along with its definition, helping you understand the terminology used in the automotive industry. Perfect for students and professionals alike who want to familiarize themselves with GM-specific jargon.