GM Acronyms Flashcards

GM Acronyms Study Notes

• AAF: Definition not specified.
• ACB: Agency responsible for co-op advertising billing functions for GM.
• Adhoc/Plus Up: One-time events or programs requiring dealer enrollment.
• ADL: Active Dealer List, containing current dealers engaged with GM.
• AFS: Average Finance Savings document that informs APR disclaimers.
• Agency 270: Marketing agency for national and local Chevy advertising.
• AOR: Agency of Record, handling divisional or specific GM advertising.
• AP: Action Processor, serves as the logic layer for decision-making.
• API: Application Programming Interface, enabling software interaction.
• ASTY: After Service Thank You, related to CSSR service communications.
• Asset Central: GM asset library for approved images and marketing resources; use "un-restricted" info only.
• BAC: Business Associate/Access Code, used for dealer identification and lookup.
• Banners/Headers: Essential for eStrike campaigns and CSSR Service Touch Points.
• BARS: Billing and Accounts Receivable System tied to ACB billing.
• BC/BCU: Abbreviations for Bought Certified (Used) vehicles.
• BCA: Business Central Advantage, renamed to Business Elite Advantage post-2013.
• BEA: Business Elite Advantage, a program for elite business customers.
• BEMB: Bring Em Back, associated with CSSR service communications.
• BFO: Definition not specified.
• BG: Refers to Buick GMC brand.
• BKL: Abbreviation for booklet, e.g., Cadillac Touch 2 booklet.
• BMD: Specific type of dealer code used at the division level.
• BND/BNID: Stands for Bought New (Inferred) Disposed vehicles.
• BNSR: Indicates Bought New Still Retained vehicles.
• BOM: Business Operation Manager, overseeing operational functions.
• BRD: Business Requirements Document, detailing project specifications.
• BU: Abbreviation for Bought Used vehicles.
• BUSR: Stands for Bought New Still Retained vehicles.
• Cadance: Standard communication cycle within CSSR.
• Callouts: Brand-specific guidelines for font styles and data fields in communications.
• CCA: Customer Care and After Sales, managing GM's Certified Service Brand.
• CDR: Customer Delivery Record, tracking delivery specifics.
• Certificate #: Identifies TIRP or TICP programs; absence indicates none.
• CLM: Customer Lifecycle Management, managing customer interactions over time.
• Commonwealth (CW): AOR specifically for Chevy advertising.
• Conquest/Prospect: Refers to non-GM vehicle owners targeted for marketing.
• CORE: CSSR program focusing on customer interactions for 0-5 years post-purchase.
• CP: Custom Pay, indicating tailored financial arrangements.
• CPO: Certified Pre-Owned, associated with specific marketing communications.
• CRD: Chevy Runs Deep, indicating a former branding strategy for Chevy.
• Creative Code: Identifier on mail pieces for incentive offers or programs.
• CRM: Customer Relationship Management, handling customer data and relationships.
• CSSR: Customer Sales and Service Retention program.
• CTOR: Click to Open Rate, measuring the effectiveness of email campaigns.
• CTR: Click Through Rate, indicating the success of online content engagement.
• Cut Back: Option for dealers to reduce mail counts and associated costs.
• DA: Dealer Advantage, an ad-hoc program executed through Epsilon.