Questions and Answers
What does AAF stand for?
What is ACB?
Agency that handled co-op advertising for GM (billing function of co-op)
What does Adhoc/Plus Up refer to?
One off event/program - dealers have to enroll in this
What is the definition of ADL?
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What does AFS stand for?
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What is Agency 270?
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What does AOR stand for?
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What is the definition of AP?
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What does API stand for?
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What is ASTY?
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What is Asset Central?
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What does BAC stand for?
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What are Banners/Headers used for?
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What is BARS?
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What does BC/BCU stand for?
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What is BCA?
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What does BEA stand for?
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What is BEMB?
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What does CRM stand for?
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What is the purpose of CSSR?
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What does CTR stand for?
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What is the definition of DA?
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Study Notes
GM Acronyms Study Notes
- AAF: Definition not specified.
- ACB: Agency responsible for co-op advertising billing functions for GM.
- Adhoc/Plus Up: One-time events or programs requiring dealer enrollment.
- ADL: Active Dealer List, containing current dealers engaged with GM.
- AFS: Average Finance Savings document that informs APR disclaimers.
- Agency 270: Marketing agency for national and local Chevy advertising.
- AOR: Agency of Record, handling divisional or specific GM advertising.
- AP: Action Processor, serves as the logic layer for decision-making.
- API: Application Programming Interface, enabling software interaction.
- ASTY: After Service Thank You, related to CSSR service communications.
- Asset Central: GM asset library for approved images and marketing resources; use "un-restricted" info only.
- BAC: Business Associate/Access Code, used for dealer identification and lookup.
- Banners/Headers: Essential for eStrike campaigns and CSSR Service Touch Points.
- BARS: Billing and Accounts Receivable System tied to ACB billing.
- BC/BCU: Abbreviations for Bought Certified (Used) vehicles.
- BCA: Business Central Advantage, renamed to Business Elite Advantage post-2013.
- BEA: Business Elite Advantage, a program for elite business customers.
- BEMB: Bring Em Back, associated with CSSR service communications.
- BFO: Definition not specified.
- BG: Refers to Buick GMC brand.
- BKL: Abbreviation for booklet, e.g., Cadillac Touch 2 booklet.
- BMD: Specific type of dealer code used at the division level.
- BND/BNID: Stands for Bought New (Inferred) Disposed vehicles.
- BNSR: Indicates Bought New Still Retained vehicles.
- BOM: Business Operation Manager, overseeing operational functions.
- BRD: Business Requirements Document, detailing project specifications.
- BU: Abbreviation for Bought Used vehicles.
- BUSR: Stands for Bought New Still Retained vehicles.
- Cadance: Standard communication cycle within CSSR.
- Callouts: Brand-specific guidelines for font styles and data fields in communications.
- CCA: Customer Care and After Sales, managing GM's Certified Service Brand.
- CDR: Customer Delivery Record, tracking delivery specifics.
- Certificate #: Identifies TIRP or TICP programs; absence indicates none.
- CLM: Customer Lifecycle Management, managing customer interactions over time.
- Commonwealth (CW): AOR specifically for Chevy advertising.
- Conquest/Prospect: Refers to non-GM vehicle owners targeted for marketing.
- CORE: CSSR program focusing on customer interactions for 0-5 years post-purchase.
- CP: Custom Pay, indicating tailored financial arrangements.
- CPO: Certified Pre-Owned, associated with specific marketing communications.
- CRD: Chevy Runs Deep, indicating a former branding strategy for Chevy.
- Creative Code: Identifier on mail pieces for incentive offers or programs.
- CRM: Customer Relationship Management, handling customer data and relationships.
- CSSR: Customer Sales and Service Retention program.
- CTOR: Click to Open Rate, measuring the effectiveness of email campaigns.
- CTR: Click Through Rate, indicating the success of online content engagement.
- Cut Back: Option for dealers to reduce mail counts and associated costs.
- DA: Dealer Advantage, an ad-hoc program executed through Epsilon.
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Test your knowledge of acronyms used in General Motors with these flashcards. Each card presents a term along with its definition, helping you understand the terminology used in the automotive industry. Perfect for students and professionals alike who want to familiarize themselves with GM-specific jargon.