Podcast
Questions and Answers
What is the primary reason for multinational companies to adopt English as a corporate language strategy?
What is the primary reason for multinational companies to adopt English as a corporate language strategy?
What is a major obstacle to implementing English-only policies in companies?
What is a major obstacle to implementing English-only policies in companies?
What is crucial for the successful adoption of a language policy?
What is crucial for the successful adoption of a language policy?
Why do companies need to adopt a more pragmatic, project-based approach to teaching and learning English?
Why do companies need to adopt a more pragmatic, project-based approach to teaching and learning English?
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What should Business English teachers focus on to support companies' language needs?
What should Business English teachers focus on to support companies' language needs?
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What is the primary goal of using verbal persuasion to help people develop language proficiency?
What is the primary goal of using verbal persuasion to help people develop language proficiency?
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What is the most rapidly growing area within ESP?
What is the most rapidly growing area within ESP?
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What is a challenging task for immigrant nurses-in-training in English dominant countries?
What is a challenging task for immigrant nurses-in-training in English dominant countries?
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What is the result of the huge growth of the financial sector?
What is the result of the huge growth of the financial sector?
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What is the relationship between buy-in and belief?
What is the relationship between buy-in and belief?
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Study Notes
Impact of Globalization
- Globalization has influenced technology, migration, education, multiculturalism, and business.
- English has become the global language of business, mandated by multinational companies to facilitate communication and performance across geographically diverse functions.
- Using English is a necessity due to competitive pressure, globalization of tasks and resources, integration across national boundaries, and the expansion of the internet.
Challenges of English-Language Policies
- One-language policies can have repercussions that decrease efficiency.
- Proper rollout can mitigate risks, but even well-considered plans can encounter pitfalls such as employee resistance and performance suffering.
- Companies can manage English-only policies by involving all employees, using managers as referees and enforcers, and taking responsibility for ensuring compliance.
Key Factors for Language Policy Adoption
- Employee buy-in, the degree to which employees believe that a single language will produce benefits for them or the organization, is crucial.
- Belief in their own capacity, the extent to which employees are confident that they can gain enough fluency, is also essential.
- Managers can help employees boost their belief-in ability by offering language experience, fostering positive attitudes, using verbal persuasion, and encouraging good study habits.
Changes in Business English Teaching
- Changes in the business world have influenced the teaching of business English, with four major influences over the last ten years:
- Development of technology, allowing more connectivity.
- Emergence of new powerhouse economies, such as China and Russia.
- Emergence of new markets in Eastern Europe after the Soviet collapse.
- Huge growth of the financial sector, creating a closely joined world economy.
Evolving Needs of Business English Students
- Students are no longer interested in grammar or basic business language, but need to know specialized vocabulary and be aware of cultural differences in the business world.
- English for business purposes (EBP) is the most rapidly growing area within English for Specific Purposes (ESP).
- Many EAP areas remain under-investigated, such as professional/non-professional communication in medicine, including doctor-nurse-patient interactions.
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Description
This quiz explores the impact of globalization on technology, migration, education, and business, and how English has become the language of choice for multinational companies.
