Questions and Answers
What is the primary reason for multinational companies to adopt English as a corporate language strategy?
What is a major obstacle to implementing English-only policies in companies?
What is crucial for the successful adoption of a language policy?
Why do companies need to adopt a more pragmatic, project-based approach to teaching and learning English?
Signup and view all the answers
What should Business English teachers focus on to support companies' language needs?
Signup and view all the answers
What is the primary goal of using verbal persuasion to help people develop language proficiency?
Signup and view all the answers
What is the most rapidly growing area within ESP?
Signup and view all the answers
What is a challenging task for immigrant nurses-in-training in English dominant countries?
Signup and view all the answers
What is the result of the huge growth of the financial sector?
Signup and view all the answers
What is the relationship between buy-in and belief?
Signup and view all the answers
Study Notes
Impact of Globalization
- Globalization has influenced technology, migration, education, multiculturalism, and business.
- English has become the global language of business, mandated by multinational companies to facilitate communication and performance across geographically diverse functions.
- Using English is a necessity due to competitive pressure, globalization of tasks and resources, integration across national boundaries, and the expansion of the internet.
Challenges of English-Language Policies
- One-language policies can have repercussions that decrease efficiency.
- Proper rollout can mitigate risks, but even well-considered plans can encounter pitfalls such as employee resistance and performance suffering.
- Companies can manage English-only policies by involving all employees, using managers as referees and enforcers, and taking responsibility for ensuring compliance.
Key Factors for Language Policy Adoption
- Employee buy-in, the degree to which employees believe that a single language will produce benefits for them or the organization, is crucial.
- Belief in their own capacity, the extent to which employees are confident that they can gain enough fluency, is also essential.
- Managers can help employees boost their belief-in ability by offering language experience, fostering positive attitudes, using verbal persuasion, and encouraging good study habits.
Changes in Business English Teaching
- Changes in the business world have influenced the teaching of business English, with four major influences over the last ten years:
- Development of technology, allowing more connectivity.
- Emergence of new powerhouse economies, such as China and Russia.
- Emergence of new markets in Eastern Europe after the Soviet collapse.
- Huge growth of the financial sector, creating a closely joined world economy.
Evolving Needs of Business English Students
- Students are no longer interested in grammar or basic business language, but need to know specialized vocabulary and be aware of cultural differences in the business world.
- English for business purposes (EBP) is the most rapidly growing area within English for Specific Purposes (ESP).
- Many EAP areas remain under-investigated, such as professional/non-professional communication in medicine, including doctor-nurse-patient interactions.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
This quiz explores the impact of globalization on technology, migration, education, and business, and how English has become the language of choice for multinational companies.