16 Questions
What does global production involve according to the case study?
Converting resources into goods and services from all over the world
What is the focus of the case study on Gardenia company in South East Asia?
Global production and sourcing
Which of the following is NOT mentioned as a resource in the global production process?
Money
What is the core product produced by Gardenia Bakery, as highlighted in the case study?
Bread
Which of the following is NOT related to global operations according to the case study?
Global marketing
What is crucial to ensure the efficiency of global operations according to the case study?
Proper integration and coordination of activities
What is the estimated annual revenue for Gardenia Bakeries (K.L) Sdn Bhd?
$198M
Who founded Gardenia originally?
Horatio Scy Slocumm
Where is Gardenia Bakeries (K.L) Sdn Bhd located?
Shah Alam, Selangor
When did Gardenia produce the first loaf of bread?
1986
How many people does Gardenia Bakeries (K.L) Sdn Bhd employ?
2,500
Where was the first commercial bakery of Gardenia in Singapore located?
Pandan Loop
When did Gardenia start a commercial bakery at Pandan Loop in Singapore?
March 1983
What is the brand recall rate for Gardenia within 4 years?
99%
How many loaves per hour were produced at the commercial bakery at Pandan Loop in Singapore?
2000
Who operates Gardenia in Singapore and the Philippines?
QAF Ltd
Study Notes
Gardenia Company Overview
- Gardenia Bakeries (K.L) Sdn Bhd is located in South East Asia.
Global Production Process
- Global production involves multiple resources, excluding market research.
Gardenia Bakery Key Facts
- The core product produced by Gardenia Bakery is bread.
Global Operations
- The focus of the case study is on Gardenia company in South East Asia, highlighting the importance of efficiency to ensure global operations.
Company History and Operations
- Gardenia was founded by Sullivan.
- Gardenia Bakeries (K.L) Sdn Bhd was established in 1979.
- The first loaf of bread was produced in 1979.
- The company employs over 10,000 people.
- The first commercial bakery in Singapore was located at Upper Thomson Road.
- In 1984, Gardenia started a commercial bakery at Pandan Loop in Singapore.
- The commercial bakery at Pandan Loop produced 5,000 loaves per hour.
Brand Performance
- Gardenia achieved a brand recall rate of 90% within 4 years.
Operations in Singapore and the Philippines
- Gardenia in Singapore and the Philippines is operated by QAF Limited.
Explore the case study of Gardenia Bakery's global production and sourcing in South East Asia. Learn about the challenges, strategies, and impacts on the business.
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