Global Media Culture

Global Media Culture

• Global media culture is a contemporary world issue.

Media

• Media refers to communication channels used to disseminate news, music, movies, education, promotional messages, and other data.

Culture

• Culture is defined as all ways of life, including arts, beliefs, and institutions of a population passed down through generations.

Global Media Cultures

• Globalization spreads various cultures and ideas.
• Media is the main conduit for spreading global culture and ideas.

Forms of Media

• Print media consists of paper and ink, reproduced mechanically (newspapers, books, magazines, comics, brochures).
• Broadcast media uses airwaves to reach target audiences (television, radio, satellites, mobile phones, movies/films).
• Digital media consists of content organized and distributed on digital platforms (internet, social media, computers).

Proposed Five Time Periods By Lule

• Historically, media has undergone five stages of development.
• The five stages are:
• Oral communication.
• Script.
• Printing Press.
• Electronic Media.
• Digital Media.

Oral Communication

• Oral communication is the oldest media form used by mankind for at least 200,000 years.
• Language allowed humans to communicate and share information.

Script

• The invention of script allowed humans to communicate over larger spaces and for longer durations.

Printing Press

• Printing press allowed the continuous production, reproduction, and circulation of print materials.

Electronic Media

• Electronic media used electricity.
• Electronic media includes telegraph, telephone, film, radio, television.

Digital Media

• Daily lives are revolutionized by digital media.
• People adapt to new practices like fashion, sports, music, and food through information provided by computers.
• Ideas are exchanged, and relationships/linkages are established through platforms like Skype, Google, and Zoom.

Dynamics of Local and Global Culture

• Global products are marketed internationally under the same brand name, features, and specifications.

Local Cultural Products

• Local cultural products include goods and services such as arts, literature, architecture, museums, movies, and music.
• Local cultural products showcase the history and information belonging to a country's cultural heritage.

Global Culture and Media

• Media is a carrier of culture and a tool for interaction between people with different cultures.
• Pieterse (2014) claims the only outcomes of globalization's influence on culture are cultural differentialism, cultural convergence, and cultural hybridity.

Cultural Differentialism

• Cultural differentialism emphasizes that cultures are essentially different and only superficially affected by global flows, viewing cultural difference as immutable.
• Different religions have distinct beliefs, practices, and rituals valued by their followers, such as variations in prayer, fasting, or celebrations.

Cultural Hybridization

• Cultural hybridization suggests that globalization leads to increasing and ongoing mixing of cultures through the integration of local and global elements.
• "Glocalization" is a key concept. It refers to the interpenetration of the global and local, resulting in unique outcomes in different geographic areas.

Cultural Convergence

• Cultural convergence suggests that globalization engenders a growing sameness of cultures.
• An example is the global spread of English as a primary language of communication, facilitated by economic and technological advancements, and the adoption of American fast-food chains globally with local flavor adaptations.