Podcast
Questions and Answers
How might religious norms impact the types of products a business can sell in a particular country?
How might religious norms impact the types of products a business can sell in a particular country?
Some countries with strong religious beliefs may restrict or prohibit the sale of certain products that conflict with their religious principles. An example is the limitation of alcohol sales in Muslim countries.
How does the popularity of American football in the USA compare to its popularity in other countries, and what challenges does this present for television broadcasters?
How does the popularity of American football in the USA compare to its popularity in other countries, and what challenges does this present for television broadcasters?
American football is highly popular in the USA but has limited appeal in other countries. This makes it difficult for television broadcasters to export live games of American football due to the small overseas market.
How can a country's level of economic development affect a business's ability to sell goods and services there?
How can a country's level of economic development affect a business's ability to sell goods and services there?
In less economically developed countries, businesses may struggle to sell certain goods and services due to the limited purchasing power of the population and a lack of 'recreational shopping' culture.
In what ways does climate influence the demand for clothing products in different regions?
In what ways does climate influence the demand for clothing products in different regions?
What considerations should businesses take into account regarding language when marketing their products internationally?
What considerations should businesses take into account regarding language when marketing their products internationally?
How can differences in historical or traditional beliefs affect marketing strategies?
How can differences in historical or traditional beliefs affect marketing strategies?
Explain how variations in legal systems across different countries can affect business operations, citing an example.
Explain how variations in legal systems across different countries can affect business operations, citing an example.
Give examples of how cultural traditions influence the timing of business activities or events.
Give examples of how cultural traditions influence the timing of business activities or events.
How do differences in sporting interests across countries highlight the complexities of cultural diversity for businesses?
How do differences in sporting interests across countries highlight the complexities of cultural diversity for businesses?
In what ways should business adapt their products and working practices when selling in niche markets around the world?
In what ways should business adapt their products and working practices when selling in niche markets around the world?
Flashcards
Cultural Diversity
Cultural Diversity
Groups of people living in different countries with unique consumption patterns, interests, and values.
Language in Global Business
Language in Global Business
Ensuring product text is easily understood by the target market.
Economic Development
Economic Development
The financial status of a country's population, affecting purchasing power.
Religious Norms
Religious Norms
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Social Norms
Social Norms
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Legal Systems
Legal Systems
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Weather and Climate
Weather and Climate
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History and Traditions
History and Traditions
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Study Notes
- Businesses planning to expand into global markets must understand the different cultures that may impact consumption patterns, interests, and values.
Language
- Businesses must ensure that any text used is written clearly in the target market's language for product instructions, promotional materials, and packaging.
Hobbies and Interests
- People are likely to have varying hobbies and interests in different countries.
- Cricket is popular in the subcontinent, while American football is popular in the USA but struggles to gain popularity worldwide.
Economic Development
- Businesses may struggle to sell goods and services in countries where people do not have enough money to buy them.
- Developing countries like Sudan, Gambia, Bangladesh, Bolivia, Yemen, and Burundi may not have a culture of recreational shopping.
- Poor infrastructure in these countries may hinder the distribution of goods.
Religious Norms
- Religious beliefs vary around the world.
- Countries with large Muslim populations like Bangladesh, Pakistan, and many Middle Eastern countries may limit the sale of alcohol because the Muslim faith forbids drinking it.
- Religious events and festivals like Chinese New Year can provide opportunities for businesses.
Social Norms
- Different cultures often have informal understandings that govern people's behavior, which can impact businesses.
- It may not be acceptable to invite clients out for business lunches when they might be fasting.
Legal systems
- Different legal systems in different countries are likely to have an impact on businesses.
- Corruption may be culturally acceptable in some countries, where paying a bribe to an official to get planning permission is common practice.
Weather and Climate
- Demand for goods and services is affected by a country's climate.
- There will be little demand for woolen and fur clothing in countries with hot and humid climates.
- The demand for diesel falls sharply during the monsoon season in India due to the slowdown in industrial activity.
History and Traditions
- Consumption patterns are influenced by ancient traditions and history.
- Colors may have different meanings in different countries. For example, black is associated with mourning in Europe but is white in Cambodia.
- Cultural differences mean businesses have to adjust products and working practices when selling in niche markets around the world, which can also provide opportunities for businesses.
- Muslim populations in some European countries provide niche markets for products like traditional clothing, halal food, and holidays to popular Muslim destinations such as Malaysia and Turkey.
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