les 5 inter

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Questions and Answers

What is the task of global marketers according to the text?

Implement global marketing without cultural considerations

Study and understand cultures of countries they will be doing business in (correct)

Ignore the cultural values of other countries

Promote their own cultural values in other countries

What is culture, as described in the text?

The nonmaterial aspects of a society such as religion, attitudes, and beliefs

The physical aspects of a society such as clothing and tools

The unconscious values, ideas, attitudes, and symbols of a group of human beings (correct)

The global consumer culture influenced by marketing strategies

According to Geert Hofstede, how is culture defined?

Culture is the physical manifestation of a society such as clothing and tools

Culture is the unconscious reference to cultural values

Culture is the collective programming of the mind that distinguishes one category of people from another (correct)

Culture is the global influence of consumer behavior

What is the role of language in understanding a culture?

Language is crucial in understanding a culture, including both verbal and non-verbal communication Signup and view all the answers

Which of the following is included in the elements of culture?

Technology and material culture Signup and view all the answers

What impact do social institutions have?

Influence behavior and relationships Signup and view all the answers

What do values and attitudes determine?

Determine what is considered right, important, and desirable Signup and view all the answers

What is the significance of religion in shaping cultural beliefs?

Religion shapes beliefs, attitudes, and values Signup and view all the answers

Why are marketers required to be aware of cultural differences?

To understand potential challenges in marketing activities Signup and view all the answers

What do aesthetics include?

Sense of what is beautiful and good taste Signup and view all the answers

How do dietary preferences vary?

They are converging globally Signup and view all the answers

What does semiotics encompass in understanding cultures?

Encompasses both spoken and unspoken language Signup and view all the answers

What impact do global marketing activities have on culture?

Leads to the homogenization of culture Signup and view all the answers

What is the main focus of high context cultures?

Background and basic values Signup and view all the answers

Which country is an example of an individualistic culture?

United States Signup and view all the answers

Which country is an example of a high power distance culture?

Mexico Signup and view all the answers

Which cultural orientation values competition and assertiveness?

Japan Signup and view all the answers

In which type of culture are people comfortable with risks and tolerant of different behavior and opinions?

Canada Signup and view all the answers

What does the Self-Reference Criterion (SRC) create?

Cultural myopia Signup and view all the answers

What is the first stage in the diffusion theory adoption process?

Awareness Signup and view all the answers

What must be considered when marketing consumer and industrial products according to the text?

Cultural factors Signup and view all the answers

What category of consumer goods is described as the most culturally-sensitive?

Bottled water Signup and view all the answers

Study Notes

Sociocultural environment includes nation, ethic group, gender group, organization, and family as categories.
Culture includes elements of language, manners and customs, technology and material culture, social institutions, education, values and attitudes, aesthetics, and religion.
Language is crucial in understanding a culture, including both verbal and non-verbal communication.
Manners and customs vary across cultures and are important in negotiations and interactions.
Material culture results from technology and impacts economic activity.
Social institutions influence behavior and relationships.
Education is the process of transmitting skills, ideas, and attitudes.
Values and attitudes determine what is considered right, important, and desirable.
Aesthetics include attitudes towards beauty and good taste, which can vary dramatically.
Religion is a major source of beliefs, attitudes, and values, with major religions including Buddhism, Christianity, Hinduism, Islam, and Judaism.
Society and culture have given rise to global consumer cultures, characterized by shared consumption-related symbols and influenced by technology.
Attitudes, beliefs, and values are learned tendencies, patterns of knowledge, and enduring beliefs or feelings that guide conduct.
Subcultures are smaller groups with their own shared attitudes, beliefs, and values.
Religion is an important source of beliefs, attitudes, and values, with religious tenets, practices, holidays, and history impacting marketing activities.
Aesthetics include the sense of what is beautiful and good taste, which can vary dramatically across cultures.
Aesthetics are embodied in color, style, and music, which can have cultural significance.
Dietary preferences are shaped by culture but are also converging globally.
Language and communication are important in understanding cultures, with semiotics including both spoken and unspoken language and unspoken language including gestures and body language.
Marketers must be aware of the impact of cultural differences on their marketing activities.
Global marketing activities can impact culture, leading to the "McDonaldization" of culture, which some people resist.

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Description

Test your knowledge of the cultural environment in global marketing, including how to study and understand cultures of target markets, how unconscious reference to one's cultural values may impact marketing perception, and the incorporation of cultural understanding into the marketing planning process.