18 Questions
What is the main focus of International Market Research?
Crossing national boundaries for research
Why do firms entering international markets need to collect information according to the text?
To determine how to position, price, promote and distribute their products and brands
Which of the following is NOT one of the major objectives of International Marketing Research?
To carry out regional market analysis
What are some reasons researchers need to broaden their capabilities in the 21st century?
To design, implement, and interpret research spanning country boundaries
In International Marketing Research, what does 'crossing national boundaries' refer to?
Conducting research across multiple countries
Why is it important for firms entering international markets to assess potential opportunities?
To make informed decisions on product positioning, pricing, promotion, and distribution
What is a challenge faced by global market researchers according to the text?
Analyzing multiple national markets with unique characteristics
Why do small markets around the world pose a special problem for researchers?
Relatively low profit potential leads to modest marketing research expenditure
What methodological difficulties may be encountered in international marketing research?
Nuances of language, interpretation, and data analysis difficulties
What type of difficulties are related to infrastructure in international marketing research?
Lack of telephones, roads, transport, and respondent locations
What is one of the hurdles firms must overcome in international marketing according to the text?
Psychic Distance creating communication barriers due to differences in languages and cultures
Why must global market researchers consider multiple markets according to the text?
Each market has unique characteristics and data availability
What is one of the challenges that businesses face when preparing to compete in the 21st century?
Availability of relevant information
Which of the following is NOT considered a factor influencing international marketing research?
Climatic differences
Why is availability of relevant information essential for firms in a fast-paced market environment?
To provide a basis for day-to-day decision-making
In the context of international marketing research, what is a key aspect of decision-making for businesses?
Anticipating rapid changes in global markets
Which of the following is a characteristic of established markets in industrialized countries?
Establishment of direct vertical links and information flows
Why are the information needs changing in both developed and developing countries?
'Establishment of direct vertical links and information flows'
Explore the challenges and considerations in conducting market research across multiple national markets. Learn about the unique characteristics of different markets and the implications for marketing research strategies.
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