Podcast
Questions and Answers
What is the main focus of International Market Research?
What is the main focus of International Market Research?
- Focusing on local market segments only
- Conducting research within a single country
- Crossing national boundaries for research (correct)
- Staying within regional boundaries for research
Why do firms entering international markets need to collect information according to the text?
Why do firms entering international markets need to collect information according to the text?
- To avoid any form of marketing mix adaptation
- To solely focus on promotion and ignore distribution
- To determine how to position, price, promote and distribute their products and brands (correct)
- To only develop local variants of their products
Which of the following is NOT one of the major objectives of International Marketing Research?
Which of the following is NOT one of the major objectives of International Marketing Research?
- To carry out regional market analysis (correct)
- To evaluate the components of marketing mix for possible adoptions
- To identify problems that would not require a country’s listing for further consideration
- To evaluate a country’s market potential
What are some reasons researchers need to broaden their capabilities in the 21st century?
What are some reasons researchers need to broaden their capabilities in the 21st century?
In International Marketing Research, what does 'crossing national boundaries' refer to?
In International Marketing Research, what does 'crossing national boundaries' refer to?
Why is it important for firms entering international markets to assess potential opportunities?
Why is it important for firms entering international markets to assess potential opportunities?
What is a challenge faced by global market researchers according to the text?
What is a challenge faced by global market researchers according to the text?
Why do small markets around the world pose a special problem for researchers?
Why do small markets around the world pose a special problem for researchers?
What methodological difficulties may be encountered in international marketing research?
What methodological difficulties may be encountered in international marketing research?
What type of difficulties are related to infrastructure in international marketing research?
What type of difficulties are related to infrastructure in international marketing research?
What is one of the hurdles firms must overcome in international marketing according to the text?
What is one of the hurdles firms must overcome in international marketing according to the text?
Why must global market researchers consider multiple markets according to the text?
Why must global market researchers consider multiple markets according to the text?
What is one of the challenges that businesses face when preparing to compete in the 21st century?
What is one of the challenges that businesses face when preparing to compete in the 21st century?
Which of the following is NOT considered a factor influencing international marketing research?
Which of the following is NOT considered a factor influencing international marketing research?
Why is availability of relevant information essential for firms in a fast-paced market environment?
Why is availability of relevant information essential for firms in a fast-paced market environment?
In the context of international marketing research, what is a key aspect of decision-making for businesses?
In the context of international marketing research, what is a key aspect of decision-making for businesses?
Which of the following is a characteristic of established markets in industrialized countries?
Which of the following is a characteristic of established markets in industrialized countries?
Why are the information needs changing in both developed and developing countries?
Why are the information needs changing in both developed and developing countries?
