Global Market Research Analysis
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Questions and Answers

What is the main focus of International Market Research?

  • Focusing on local market segments only
  • Conducting research within a single country
  • Crossing national boundaries for research (correct)
  • Staying within regional boundaries for research
  • Why do firms entering international markets need to collect information according to the text?

  • To avoid any form of marketing mix adaptation
  • To solely focus on promotion and ignore distribution
  • To determine how to position, price, promote and distribute their products and brands (correct)
  • To only develop local variants of their products
  • Which of the following is NOT one of the major objectives of International Marketing Research?

  • To carry out regional market analysis (correct)
  • To evaluate the components of marketing mix for possible adoptions
  • To identify problems that would not require a country’s listing for further consideration
  • To evaluate a country’s market potential
  • What are some reasons researchers need to broaden their capabilities in the 21st century?

    <p>To design, implement, and interpret research spanning country boundaries</p> Signup and view all the answers

    In International Marketing Research, what does 'crossing national boundaries' refer to?

    <p>Conducting research across multiple countries</p> Signup and view all the answers

    Why is it important for firms entering international markets to assess potential opportunities?

    <p>To make informed decisions on product positioning, pricing, promotion, and distribution</p> Signup and view all the answers

    What is a challenge faced by global market researchers according to the text?

    <p>Analyzing multiple national markets with unique characteristics</p> Signup and view all the answers

    Why do small markets around the world pose a special problem for researchers?

    <p>Relatively low profit potential leads to modest marketing research expenditure</p> Signup and view all the answers

    What methodological difficulties may be encountered in international marketing research?

    <p>Nuances of language, interpretation, and data analysis difficulties</p> Signup and view all the answers

    What type of difficulties are related to infrastructure in international marketing research?

    <p>Lack of telephones, roads, transport, and respondent locations</p> Signup and view all the answers

    What is one of the hurdles firms must overcome in international marketing according to the text?

    <p>Psychic Distance creating communication barriers due to differences in languages and cultures</p> Signup and view all the answers

    Why must global market researchers consider multiple markets according to the text?

    <p>Each market has unique characteristics and data availability</p> Signup and view all the answers

    What is one of the challenges that businesses face when preparing to compete in the 21st century?

    <p>Availability of relevant information</p> Signup and view all the answers

    Which of the following is NOT considered a factor influencing international marketing research?

    <p>Climatic differences</p> Signup and view all the answers

    Why is availability of relevant information essential for firms in a fast-paced market environment?

    <p>To provide a basis for day-to-day decision-making</p> Signup and view all the answers

    In the context of international marketing research, what is a key aspect of decision-making for businesses?

    <p>Anticipating rapid changes in global markets</p> Signup and view all the answers

    Which of the following is a characteristic of established markets in industrialized countries?

    <p>Establishment of direct vertical links and information flows</p> Signup and view all the answers

    Why are the information needs changing in both developed and developing countries?

    <p>'Establishment of direct vertical links and information flows'</p> Signup and view all the answers

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